Presentation on Seller Coach

1. Setting up
Seller Coach
Agent training

2. What is seller coach ?
Atool fully integrated into SELLER CENTER
that gives actionable recommendations
to JUMIAsellers to help them GROW their
business IMMEDIATELY

3. What does seller coach help our sellers do ?
A first step to help our sellers become fully autonomous
The price battle represents a list of products
where the seller does not have the optimal
price compared to competitors. This is based
on either the price of the competitors who
have the Buy Box or Jumia’s own screening
of the prices of popular products in the market
The replenishment battle, represents a list
of products where JUMIA Seller has low
coverage or is out of stock based on the sales
of this products during the last 30 days
Repricing Replenishment

4. What does seller coach help our sellers do ?
A first step to help our sellers become fully autonomous
The content battle provides the seller with
a list of products which have a low content
score and have a low chance of attracting
the customer
The sponsored product battle provides
the seller with a list of products where it would
be worth investing Sponsored Product credit.
These products tend to convert well but they
need more traffic!
Content Sponsored product

5. How does Jumia make recommendations
on pricing ?
Buy BoxPrice
Recommended
price for General
Merchandize
Recommended
price for fashion
The price of the item which has won the Buy Box
(see details of what the Buy Box is in following pages)
There will be very few pricing recommendations for fashion items,
as very few of them belong to a Market Place Group
If the product is deduplicated, this will take the price of the product with the Buy Box and take
2% fromit
If there is no Buy Box, then we take the lowest price that this product has ever had in the past
months
If the price is already at an all time low, we will recommend to reduce the price by 5%

6. Sellers who do not have the Buy Box have less
visibility and only 10 % chance of getting a sale
This orange box is given only for the seller who
offers the best price ,especially in the case of
product duplication
Also the buy box enables you to show the seller
info on the right, which means more Visibility
to your Store not only this product

7. How does Jumia make recommendations
on replenishment?
Why is aseller
eligible ?
The seller isOOS
The seller has low coverage based on his level of stock and his sales
in past 30days
What do we
recommend ?
Replenish with the minimum allowed stock to cover 2 week sales
based on the results of the last 30 days

8. Why is Replenishment important for the seller ?
We are Out of Stock,
Please come
back later
We are Out of Stock,
please come back…
OK !

9. How does the tool work ?

10. SELLER CENTER LANDING PAGE:
EXCLUSIVE TOOL TO HELP YOU GROW YOUR BUSINESS
FOR FREE :TRY SELLER COACHNOW

11. SELLER COACH LANDING PAGE:
Banner to offer «take a tour »or «self explore »

12. SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
SELLER COACH is your personalized
coach to growing your business.
1

13. 2 SELLER COACH gives you precise recommendations
on pricing and replenishment for each of your products
which are not selling as they should
SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )

14. You can CHOOSE the types of recommendations
you wish to go through by clicking on either price
or replenishment
3
SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )

15. SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
4 Through Seller Coach, Jumia gives you access
to recent DATAon your PRODUCTS

16. Through Seller Coach, Jumia also gives you
access toall COMPETITIVE DATAyou need
to make a decision on your products
5
SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )

17. Lastly, you can take QUICK ACTIONS to either
reprice or replenish your products and delight
your customers
6
SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )

18. SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
ADDITIONAL TRAINING : If you have any additional
questions on why pricing and replenishment are
important, or want to receive proper training,
please click here

19. Now let’s look in details at
what we have for PRICING
7
SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )

20. Repricing

21. SELLER COACH gives you all the DETAILS
that helped us come up with our pricing
recommendations
8
SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )

22. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
9 BUY BOX price : this is the price of the seller
who has the Buy Box, and therefore drives
90% of sales on this item on Jumia.
You need to beat this price !

23. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
10 COMP Price : even if there is no other seller proposing
the exact same product as yours,this does not mean
you don’t have competition.This is the price of the closest
product we could find. You should match it !

24. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
10 Reco Price : this is the price we know will help you get
ahead of competition and attract more customers

25. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
Missed business :Have you ever wondered what happens if you don’t
reprice ? Seller Coach gives you the amount of sales you miss out because
customers prefer to buy a cheaper product with similar specifications
11

26. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
11b
Lastly, you can take QUICK ACTIONS to either
reprice or replenish your products and delight
your customers
And we will always ask you the question
a second time so that you are 100% sure
on your decision
11a

27. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
12 Action : …Or you can also edit your own
price by clicking on the « price » column
and typing in your own price

28. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
13 You can also match prices on several or all items
at a time :tick all or some products boxes then select
«Match recommended price » in the drop down menu

29. Replenishment

30. SELLER COACH LANDING PAGE – Replenishment :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
14 Now let’s look in details at what we have
for REPLENISHMENT

31. SELLER COACH LANDING PAGE – Replenishment :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
15 STOCKS :this is the number of units you
have in stock on Jumia for this product

32. SELLER COACH LANDING PAGE – Replenishment :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
16 RECOMMENDED STOCKS :this is what Jumia experts
recommend you restock with so that you continue
delighting your customers

33. SELLER COACH LANDING PAGE – Replenishment :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
17 MISSED BUSINESS :this is the revenue you will earn if you
make sure to always have good stocks of this product

34. SELLER COACH LANDING PAGE – Replenishment :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
18b And we will always ask you the question
a second time so that you are 100% sure
on your decision
18a
18a
Action :Once you’ve looked at all the data and seen
where your inventory stands, you can choose to match
the recommended stock

35. SELLER COACH LANDING PAGE – Replenishment :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
19 Action : …Or you can also edit your own stock
by clicking on the « stock » column and typing
in your own stock

36. Content

37. SELLER COACH LANDING PAGE – CONTENT :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
20 Now let’s look in details at what
we have forCONTENT

38. SELLER COACH LANDING PAGE – CONTENT :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
21 Seller Coach identifies the items in your shop
which have a low Content Score that prevents
them from beingsold

39. SELLER COACH LANDING PAGE – CONTENT :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
22 This Content Score is based on multiple dimensions
that you can improve by adjusting your content

40. SELLER COACH LANDING PAGE – CONTENT :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
23 Based on this list of products, you can take action
by clicking on the “Update Content” link

41. SELLER COACH LANDING PAGE – CONTENT :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
24 Clicking on this action button will take you to product
information back end of the product to help you update
it accordingly