The document discusses transforming data centers to cloud computing. It outlines how virtualization, automation, and service management can help optimize infrastructure and lead to cloud computing. Cloud computing delivers IT services through standardized, consumable web services with attributes like elastic scaling, metering and billing, and rapid provisioning. It allows various sourcing options like private or public clouds. A cloud management platform provides user interfaces, integrates partner clouds, and handles functions like offering management, customer management, and pricing/rating to deliver cloud services.

1. Transforming Data Center to Cloud
How to reach the Stratosphere from where you stand today
Vamsi Mudiam
Leader, Cloud Computing, IBM India/SA
IBM Software
Optimizing the World’s Infrastructure
6th July, New Delhi
© 2010 IBM Corporation

2. Dynamic Infrastructure
Delivering superior business and IT services with agility and speed
Service Management – Provide visibility, control and automation
across all the business and IT assets to deliver higher value services.
Asset Management – Maximizing the value of critical business
and IT assets over their lifecycle with industry tailored asset
management solutions.
Energy Efficiency – Address energy, environment, and
sustainability challenges and opportunities across your
infrastructure.
Virtualization – Leadership virtualization and consolidation
solutions that reduce cost, improve asset utilization, and speed
provisioning of new services.
Business Resiliency – Maintaining continuous business operations while
rapidly adapting and responding to risks and opportunities.
Security – End to end industry customized governance, risk
management and compliance solutions.
Information Infrastructure – Helping businesses achieve information compliance, availability,
retention, and security objectives.
2

3. Backdrop: Rapidly Increasing IT Costs And Demands
 Costs to manage systems has
Spending
doubled since 2000 Installed Base
(US$B)
(M Units)
$300 50
 Costs to power and cool systems
has doubled since 2000 Power and cooling costs
45
$250
40
 Devices accessing data over Server mgmt and admin costs
networks doubling every 2.5 years New server spending 35
$200
30
 Bandwidth consumed doubling
$150 25
every 1.5 years
20
1 $100
 Data Doubling every 18 months 15
10
 Server processing capacity $50
doubling every 3 years2 5
$0 0
 10G Ethernet ports tripling over the
next 5 years
Source: IDC, 2008
1WW TB Capacity Shipped on Enterprise Disk Storage Systems
2Server processing consumption doubles every 3 years
3
3

4. Value Progression from Virtualization to Cloud
A Dynamic Infrastructure can also provide a great foundation to
construct a more efficient platform
for delivering cloud based services Cloud
Service
Management
Automation
Virtualization
 Always available
 Elastic scaling
 Discover, monitor,  Pay for use
meter, secure and  Automated
automate deployment of
 Standardize provisioning
virtualized resources
application  Simplified user
configuration  Assure SLA
interface
 Improve achievement
utilization  Reduce deployment
time  Integrated virtualization
 Reduce costs management with IT
 Increase processes
flexibility
4

5. 5
Customer Value – Virtualization to Cloud
Key Customer Pain Points How Cloud Delivers Value
 Lost business opportunity because IT too  Ability to dynamically scale IT services to
slow to react. Lack of agility. meet business demands in real time
 Long deployment timelines for new  Automate the provisioning and
systems (weeks/months+). deployment of new systems
 Operations that cross functional IT  Standardize and automate both requests
groups are slow and inefficient and fulfilment across IT silos
 Many steps are manual and prone to  Utilizes repeatable, standardized and
error automated procedure to reduce errors
 Huge up-front infrastructure investment  Abstracts IT services from IT resources
for small projects or infrequent peaks facilitating reuse & overflow pooling
 Server sprawl with low server/resource  Leverage dynamic allocation linked to a
utilization reservation system for higher utilization
 Compliance, auditing, and security  Standardize and reduce number of
patching costly configurations used
 Don’t know what compute resources are  Integrated, usage-based metering, billing
used and what they cost and license compliance
5

6. Cloud
Service
Virtualization Management
Automation
Virtualization
 Virtual Server/
Hypervisor
 Virtual Storage &
Network
 Image Management
6

7. Virtualization Poses Challenges And Opportunity
Virtualization Challenge (Uphill) Virtualization Opportunity (Downhill)
Web Servers Servers
App
App/DB Virtual
Virtual
Virtual
Application
Application
Servers Application
Server
Server
Server
Virtual Virtual Virtual Virtual
End Users 65 Virtual+Physical
Clients Servers Storage Networks
• IDC projects that use of server virtualization
Server Installed
will result in a significant increase in the number
60 Base (Millions)
Spending of servers (physical + virtual) to be managed
(US$B)
$300
• The projected increase is not yet reflected in
their forecast of server management costs
App Servers App Servers
55
50 Physical App/DB Virtualization
Server Installed
$250 Power and Cooling Costs
45 Base (Millions)
40
Server Decouples Virtual and Physical Environments
Server Mgt and Admin Costs
35
$200 New Server Spending
30
Physical Environment
$150 25
20
$100 Virtualization
15 Management
10 Gap Network
$50
Blades SMP Servers Storage Servers Hardware
IT Resources for
Many Servers, Much Capacity, Low Utilization = $140B unutilized server assets
5
$0
Source: IDC, May 2006
0 and Storage
a Medium Business
10
97
8
9
00
1
05
8
9
96
02
03
04
06
07
9
9
0
0
0
19
20
20
20
19
19
19
20
20
20
20
20
20
20
20
 Virtualization results in huge volume and  Virtual resources are easier to deploy, grow, move
change increases and can lead to VM sprawl  Virtual resources and their configurations are
 Represents another layer of complexity on top decoupled and insulated from physical environment
of complex physical environment  Virtualization exploitation can directly improve
 Made more difficult by the pursuit of multiple utilization, space, and energy, agility, and TCO
virtualization technologies
“Virtualization without good management is more dangerous than not using
virtualization in the first place,” –Gartner*
*Source: http://www.gartner.com/it/page.jsp?id=505040
7

8. Virtualization Increases Performance Divide
Poor Top
Metric Average Performers
Performers Performers
Admin to VM Ratio 18 77 150
Cost per VM $3,770 $881 $45
Server Reduction -10% -17% -35%
Utilization (CPU) <40% 40-50% >70%
VM Deployment Time 4 hrs. 2 hrs. 30 mins.
New App Deployment Time 24 hrs. 5- hrs. 30 mins.
Tools Correlated with Top Performance:
Capacity Planning, OS and Application Provisioning, Patch Distribution, and IT
Process Automation
Sources: EMA, IBM
8

9. 9
Virtualization Management
TPM Virtualization
Management
Apps Apps Apps
Virtual Servers
Apps Apps Apps
 Provision, Move, Change,
Middleware Middleware Middleware Middleware Middleware Middleware Configure Virtual Servers
Linux Windows Windows Linux Windows Windows
Hypervisor 1 Hypervisor 2
 Heterogeneous support
Visibility CPU 1 CPU 2 CPU 3 CPU 4 CPU 1 CPU 2 CPU 3 CPU 4
Control & across hypervisors and
 ITM, TPC, Automation platforms
ITMNP, Virtual Networks
TADDM SAN
 TPM, TPC,  AIX/LPARS, VMWare,
SAN
SRM, TSAM
Virtual
Storage
Solaris Zones, zVM
 Configure associated
resources – virtual network
and virtual storage (via
TPC)
Customer Benefits
 Ability to coordinate and manage virtual resource provisioning from a centralized manager
 Manage in the context of a solution (e.g., Green, Applications, Test Center Provisioning, etc.)
 Increased IT flexibility to allocate resources to meet business demands
 Increased HW utilization and decreased energy consumption
9

10. Lifecycle Of A Virtual Image
Design Build Store Deploy Manage
Tooling to design the Tooling to build virtual Store the images in a Deployment requires Use information from
stack of OS and images and associate repository. It needs to platform specific tools the build and
applications in a virtual metadata with them. be cataloged and to take images from deployment stage to
image. This can be This can be done by accessible from a Store and use the better manage the
done by modifying capturing existing deployment system. It appropriate deployed service.
existing system image system or by creating includes offline mechanism (network Management system
or by creating a new a new image structure. operations capability or storage) to create needs to patch and
image structure. Images can represent on an image including an instance of the update the deployed
Images can represent single system or query and search. image for booting the system.
single system or group composite application. system ( VM or LPAR)
of images can Images can also be and attaching data
represent a shipped to ISVs for images where needed.
composite adding additional This includes
application. content. Repositories customization of image
can be distributed and for deployed instance
replicated for scale.
• Cross-cutting concerns
– Standards : Open Virtualization Format Specification (OVF)
– Platform coverage: (x86, POWER, System z )
– Governance : Control of images across the lifecycle steps
– Storage media : Impact of Storage hardware on Image Management
– *Security (including integrity, signing and access control) of images (other data management issues)
10

11. Tivoli Provisioning Manager for Images and OS Deployment
Integration
Server Consolidation Compliance Management
TPMfImages includes TPMfOSD Automate server consolidation Federal Information Processing
and is available as a fully integrated using physical to virtual image Standard 140-2 compliance
chargeable component to TPM migration Federal Desktop Core
Configuration compliance for
Windows XP and Vista
Discovery
Discover infrastructure information,
including virtual system images
from x86 hypervisor or physical Manage “Image Sprawl”
machine images (VMware, KVM. In Discover, capture, store,
November add: XEN, Hyper-V, manage and deploy virtual
XVM) and physical images from
a single repository
Image Conversion Avoid Vendor Lock-in
–Physical to virtual Image Deployment Virtual-to-virtual image migration
–Virtual to virtual Deploy physical and virtual images across hypervisors
–Virtual to physical in a consistent manner using a tune-
able infrastructure
Separate applications and settings
Automated OS Deployment from OS image. Single instance Remote Deployment
–Native installation storage for easier management. Automate remote deployment of
–Cloning Deploy from image library, CD, DVD, operating systems to eliminate
–Driver injection or USB. costly on-site support
–Configure OS parameters
11

12. Cloud
Service
Automation Management
Automation
Virtualization
 Automate manual tasks
 Leverage speed of
virtualization
 Integrate into
automated solutions
12

13. Automation: Exploiting Computer Strengths
Since the inception of computers they have been recognized to provide the following
value over manual processes:
• Good for performing repetitive tasks
• More accurate and precise
• Just Faster
13

14. Automation - Tivoli Provisioning Manager
Resources
Process Integration Use the same tool to provision
Use TPM to provide seamless physical servers, virtual servers, Discovery
storage, and network devices
infrastructure provisioning steps in Discover or import IT
higher-level Change, Release, and infrastructure information
SRM process flows from multiple sources
Compliance Management OS Provisioning
Check to ensure resources are Deploy initial OS’s and/or server
configured correctly images across multiple systems
using single methodology and
infrastructure
Desired State Management Inventory
Act on deltas between desired and Software Deployment Keep track of hardware and
actual states to automatically keep software making up IT infrastructure
resources configured correctly Deploy applications, patches
and/or images in a consistent
manner using a tune-able
infrastructure
14

15. Cloud
Service
Service Management Management
Automation
Virtualization
 Integrated ITIL-based
managment
 Incorporate full
systems management
infrastructure
15

16. 16

17. Cloud
Service
Cloud Computing Management
Automation
Virtualization
 Leverage underlying
Virtualization,
Automation and
Service Management
 Deliver IT services from
an end-user
perspective
 Enable new models for
capital and operating
expense
17

18. Cloud Computing …
“Cloud” is an emerging consumption and delivery model for many IT-based services, in which the user
sees only the service, and has no need to know anything about the technology or implementation
Attributes
Flexible
pricing Elastic
Standardized, scaling
consumable Rapid
web-delivered provisioning
services Metering &
Service
Billing Advanced
Catalog
Ordering virtualization
VISIBILITY CONTROL AUTOMATION
....service oriented and service managed
18

19. Cloud Has Multiple Sourcing Options
Managed Outsourced
Traditional
Enterprise IT Private Cloud Private Cloud Private Cloud Public Cloud
Security- and Service-Integration (“Interoperability”)
Sourcing Options
Insourced Outsourced
Cloud Computing allows you to develop the right strategy to
rapidly and dynamically deliver business and IT services at
lower cost and foster innovation
19

20. Service Lifecycle Management And Automation
Subscriber
(e.g. Line of
Business)
Administrator /
SLM
Service Catalog Cloud
Manager
Service
Service Management
Platform Subscriber
Process Engine  Middleware Virtualized (e.g. Line of
and Standardized Resources  Physical Business)
IBM / ISV / Assets
IT Dept
20

21. 2 Functional Cloud Management Platform Reference Architecture
1
Cloud Service Cloud Service Provider Cloud Service
Consumer Developer
Business-Process-as-a-Service
User Interface
Consumer Software-as-a-Service
Cloud
API
End user
Platform-as-a-Service
Services
Infrastructure-as-a-Service Developer
Virtualized Infrastructure – Server, Storage, Network, Facilities
Partner Clouds
Common Cloud Management Platform
BSS Offering Mgmt Customer Mgmt Pricing & Rating
Business
Support Order Mgmt Entitlements Subscriber Mgmt
Services Service
Consumer Accounting & Billing Invoicing Peering & Settlement Development
Service Development Portal
Business Tools
Service Delivery Portal
Contract Mgmt SLA Service Offering
Manager Reporting Catalog
Metering, Analytics & Reporting Service Definition
Tools
API
OSS Service Delivery Catalog
Operational
Customer Support Service Templates Service Automation Management
In-house IT Services
Service Request Management Configuration Mgmt Image Lifecycle Management
Provisioning Incident, Problem & IT Service Level Management
Change Management
Monitoring & IT Asset & License Management Capacity &
Event Management Performance Management
Virtualization Mgmt Image Creation
Consumer Tools
Administrator Service Provider Portal
Service Business Manager Service Transition Manager Service Operations Manager
Security & Resiliency Service Security Manager
21

22. Tivoli Service Automation Manager (TSAM)
• Central Unit for deploying & managing Cloud Services in a datacenter environment
•Dynamic instantiation and management of Cloud Services along their entire lifecycle
•Automation based on build- & management plans including humans and management
components
• Raises the level of abstraction for Service Management in data centers from single
LPARs, storage volumes, SW installations to services as the units of management
• Integrated Management Solution
•Based on strategic Tivoli Process Automation Engine (TPAE)
The holistic view …is more than the sum of its
of a service... individual parts
22
22

23. Introducing IBM cloudburst
Integrated Smart Business Systems Purpose-Built Solution
 Integrates the service management
software system with network, servers,
storage, “quickstart” services, and financing
as an integrated offering to deliver an
internal private cloud
Customer Benefits?
 Improved innovation - Dramatically
improve business value and IT’s effect
on time-to-market by enabling the Service Service
Design Subscription
business workloads to rapidly and
accurately be deployed when and where
Service
they are needed. Operations
Service Service
 Decrease operational expenses – Gain Delivery Activation
productivity increases in IT labor costs
through automation. Maximize capital
usage and reduce added capital expense.
 Reduce complexity and risk - With
automation and standardization the human
error factor is minimized. Based on 100+ client engagements
23

24. IBM CloudBurst: What we deliver
 A service delivery platform that is pre-integrated at the factory Services
 Built-for-purpose based on the architectural requirement of specific workloads Software
 Delivered and supported as a single product
 Prepackaged, pre-configured servers, storage, networking, software and Hardware
installation services needed to start up a private cloud
GTS Quickstart Services:
Installation and configuration
Deploy and integrate BladeCenter hardware in customer data center and network On-Site introductory Training
Configure local storage area network Overview and hands-on platform training including topics like:
Configure users and security profiles BladeCenter, local SAN and network switch management
Configuration and discovery of virtualized compute, network and storage resources Administrator and user level training
Configure self- service portal
Cloud Software Configuration: Base Hardware Configuration*:
 Systems Director 6.1.1 with BOFM, AEM; ToolsCenter 1.0; DS Storage  1 42U rack
Manager for DS4000 v10.36; VMware VirtualCenter 2.5 U4; LSI SMI-S
 1 3650M2 Systems Management Server
provider for DS3400
 1 HS22 cloud management blade
 VMware ESXi 3.5 U4 hypervisor on all blades
 1 BladeCenter H chassis with redundant Ethernet and Fibre
 Tivoli Provisioning Manager v7.1
Channel switch modules
– DB2 ESE 9.1; WAS ND 6.1.0.13; TDS 6.1.0.1
– Special purpose customized portal and appliance wizard that enables  3 managed HS22 blades
client portal interaction  DS3400 FC attached storage
 Tivoli Monitoring v6.2.1
– OS pack
24

25. 2
5 Product Delivery and Packaging for Cloud Solutions
IT Service Delivery IBM
for Cloud: core plus Cloudburs
additional service t
management Policy Based Resource Allocation ITUAM
(incl. Usage &
Accounting, Energy ITM
Mgmt, HA) OS agents, GEM
IT Service Delivery
for Cloud: core TSAM
components Policy Based Resource Allocation
(request, deliver, and TSAM
manage services)
Resource Prov &
Config Mgmt
(Incl. Composite image
Resource Provisioning and Configuration Management
mgmt and federated
image repository)
TPM
TPM for Images TPM for Images TPM
TPM TPM
Image Management Included in for TPM
Images
for Images
(discover, deploy,
convert, maintain)
Image Management
Chargeable
TSAM Included in
Component Included in Included in
TSAM
TSAM TSAM
TPM for OS TPM for OS
TPM for OS TPM for OS
TPM for OS Deployment Deployment
Heterogeneous OS Deployment Deployment
Deployment and
Management
Heterogeneous OS Deployment and management
Deployment
Included in
Included in Included in
TPM
TSAM TSAM
HW Custom built/used Virtualization Infrastructure
BladeCenter x
25

26. Examples of Client Innovation
Financial Services Company
We struggled with the long time to
reclaim test server deployments –
typically two years. In addition, the
ITricity opened a highly advance Computing
process to request and provision
Center for Continental Europe.
servers was manual, cumbersome
"Customer demands for flexible computing and error prone.
resources are rapidly increasing. Hosting services
should also be reliable, fully resilient across
We deployed IBM Cloud SW to implement an end user,
multiple centers and compliant to business rules
self-service provisioning private cloud to expedite the
and regulations,"
process to reclaim compute systems and streamline
provisioning
Rome Tivoli Lab adopted TSAM for a private Tornado is an internal IBM cloud solution for automated
cloud in early 2009 for the development and test deployment and management of test and development
environment. Use request-driven provisioning to systems. The challenges are long times to approve,
request servers, OS and storage on demand. deploy and implement test environments in IBM labs.
Allow developers/testers to create, share, and
manage their images. Deployed in Toronto, Hursley and Silicon Valley labs
Deployment time reduced from 4 days to 45 reducing a 25 step process down to 5 steps – resulting
min for Windows box with WAS and DB2. in a labor savings of over 9 person years and a 305%
Increased capital utilization across teams. ROI
26

27. Thank You
IBM Software