VISIT2008 Cloud Computing


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VISIT2008 Cloud Computing

  1. 1. Cloud computing trends: meet the ground Glen Koskela, Director Technology Strategy
  2. 2. Trend forecast through 2012: heavy cloud coverage The top IT trend among press, analysts, conferences… Consumers: already big, unnoticed, in public online services 69% of online users are making use of cloud computing $0.06 per session hour $0.10 per The Cloud Wars: $0.15 per CPU hour $100+ billion at stake GB/month Not all enterprises are fully subscribing: constraints vs. benefits Notion of “private clouds” or “on-premises clouds” has begun only recently (together these yielded only 127 Google search hits on Nov 7th, 2008) What is it? What does it do? How to benefit? How it evolves? 2 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  3. 3. What is cloud computing? What is new and different? A concept with many elements, Dynamic data center some new, some old Service-oriented infrastructure Current state-of-art in the Managed infrastructure evolution and convergence Virtualization of many seemingly Grid computing independent trends Utility computing Outsourcing Decoupling of the source of On-demand computing consumption of IT from the Centralized SaaS architectures source of production Web services Industrialization of IT Commoditization Internet as delivery method Automation Everything in IT can become Social networking affected by as-a-service Proliferation of devices Globally integrated enterprise Much of what was within the corporate boundaries is being increasingly served up from outside 3 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  4. 4. Need for new concepts: IT is at tipping point Operational issues have Energy issues have data IT costs at break point centers at break point Rising costs of IT operations Rising energy costs Continuous increase in volumes Power and thermal issues 24/7 availability of IT inhibit growth Environmental guidelines Business changes have IT New technologies have resources at break point time-to-market at break point Budgets being cut Unpredictable workloads Difficulty in deploying new services Device diversity, real-time Surge of compliance requirements Rich application capabilities The IT delivery model needs to be transformed 4 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  5. 5. Long-term trends and ch-ch-ch-changes Physical consolidation Virtualization Dynamic pools Shared resource pools Application consolidation Automation Provisioning Infrastructure-as-a-service Data center consolidation Energy usage Metering Usage based pricing Flexibility/ (business agility) Cloud (as-a-service) Service-oriented Dynamic Rationalized Economies of scale IT infrastructure becomes stateless through technologies and services 5 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  6. 6. Value proposition of cloud computing Characteristics Business benefits Dynamic, on-demand, at any scale On-d Business driven service management e ma Shared resources nd New levels of economics User and programming interface le Simplified management Scalab for self-service deployment Improved business agility illing Non-trivial realiability and QoS Usage b Increased flexibility Virtualization and automation Shar ed Effective & creative service Uni Unified technology stacks fied deployment stac ks Quickly leverage new technologies Lower barrier to launch new services n Virtualizatio Reduction of energy costs Pro Improved manageability gram Owned and managed by provider mat Reallocating resources to innovation ic Usage-based payment Combined effect of technologies, economies and new capabilities 6 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  7. 7. Clouds are factories for IT services on an industrial scale Own IT IaaS cloud PaaS cloud SaaS cloud Elastic Compute Cloud (EC2) Simple Storage Service (S3) VMware vCloud Application Application Application Application Dev’t/Runtime Dev’t/Runtime Dev’t/Runtime Dev’t/Runtime Hardware Hardware Hardware Hardware Sharing is achieved through resource virtualization in IaaS, while in PaaS/SaaS the applications and databases support multi-tenancy 7 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  8. 8. Not all clouds are similar – what do they provide? Infrastructure aaS Managed infrastructure with virtualized computing, storage and networking services Middleware systems for on-demand resource pool and provisioning management Platform aaS Managed development and runtime platform for web-scale services and application components Insert detailed design here... Middleware and lifecycle management for development, integration and application server deployment Software aaS Managed multi-tenant web-based business, office or social networking applications Application ecosystems and component integration tools Subscription management The layers being delivered as-a-service allow different flexibility 8 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  9. 9. IT benefits of cloud computing First order benefits Second order benefits Cost Virtualization Flexibility Consolidation Time-to-market Service management Alignment Automation Energy High availability Service oriented Disaster recovery Market facing IT architecture Live migration changes Cost transparency First and second order benefits – all in one! 9 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  10. 10. Clouds are being used successfully in Web 2.0 market Online services are driving the adoption, growth and new business models Invention Discovery Idea Innovation Entrepreneurs Commoditization A business is not a free spirit like a consumer 10 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  11. 11. A dose of reality to turn down the noise level Security… sending data outside company firewalls Privacy… all logons and identities are remote Platform dependency… lock into proprietary stacks Reliability… and communication around outages Portability… data formats and program calls Physical location… many nations’ laws Speed.. application latency Audit… lack of audit capability and governance Integration… with internal IT infrastructure Public clouds are not an option for every enterprise 11 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  12. 12. “Pure form” cloud computing will be rare among enterprises IT will not become 100% as-a-service and not for all There is a need for delivery flexibility, project by project Products and services Packaged solutions Managed infrastructure Infrastructure-as-a-service Customers decide which IT infrastructure and delivery model is best for them Depending on their particular needs, means and skills Redefining to what depth they consider information technology as their core and to what level they want to involve their strategic partners in their IT No one infrastructure delivery model would be optimal for all or every time 12 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  13. 13. How much multi-tenancy would you tolerate? Sharing and multi-tenancy basically means a trade- off between customer’s sovereignty and costs Clouds come with a risk that same resources accommodate unanticipated partners & events How much multi-tenancy can enterprises and public organizations tolerate? Shared location? Shared infrastructure? Shared operating environment? Shared application server? Shared database? Shared program calls? Shared database admins? Customers want to know what sort of wrappers public clouds are putting around their services for things like security and policy enforcements 13 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  14. 14. Ground level judgment Cloud is a collection of disembodied resources Enterprise IT Public clouds and services mediated by cloud provider Enterprise data centers Public clouds provide are evolving to improve general consumer and If IT becomes a borderless utility, it will not efficiency business services matter where your data and programs are outside the firewall stored and executed Legal and political issues are tricky – even more than with cross-border logistics and taxes Clouds are prisoners of local laws, no global standards in areas such as privacy IaaS Private clouds for Speed and willingness of authorities from new delivery models different countries to co-operate inside and outside the firewall Regulations from several governments forcing online firms to retain data What about on-premise or private clouds that act as a cloud to multiple divisions under the corporate umbrella? 14 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  15. 15. Thinking of cloud computing in terms of how, not where Cost savings – new yields in Constant application & data availability economies of scale Accountable, and policy-based Pay for what you use Dynamic provisioning (expand) and Resource flexibility de-provision (shrink) of IT capacity Increased speed to market Executing and completing tasks within the acceptable timeframe (SLA) Improved service levels and quality rules Shared infrastructure with ability to ensure data is segregated Self-service deployment The ability to smack someone on the Reduce lock-in and switching costs head when something fails Enhanced customer experience More rules for sharing, more governance influencing sharing, combined with the economics and value of sharing 15 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  16. 16. Private cloud computing More and more enterprises are expected to build private cloud infrastructures to take advantage of benefits without the risk IT services are offered to a closed network of corporate or division offices, and can include business partners and value-chain entities “A fundamental message is Cloud-like IT infrastructures that operate that the future of infrastructure behind firewall or use a quarantined partition looks a lot like private cloud inside a public cloud computing.” On-premises clouds Thomas Bittman’s blog, Off-premises private clouds Gartner, October 11th, 2008 Data/applications do not leave the enterprise Infrastructure-as-a-service: on-premise or off-premise private clouds 16 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  17. 17. Off-premises, off-premises, private and public.... Capacity Private cloud Private cloud Public (off-premise) (off-premise) cloud Costs Off-premise On-premise Sharing Private cloud Private cloud (on-premise) (on-premise) Flexibility Private clouds come with known trust boundaries, are auditable, provide qualified services and policies, are based on SLAs,… 17 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  18. 18. Clouds are immensely complex The key layers: Computing and storage infrastructure Application services Runtime environment for applications Periphery to meet the end-users Implementing a cloud service can be like pouring concrete into the company 18 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  19. 19. From complex to dynamic, service-oriented, and as-a-service Traditional Rationalized & dynamic New delivery models: SAP Backup dynamic, efficient, responsive, massive Web scalable, rich diversity, Database Office industrialization, File BI managed… server Service-oriented Cloud (Infrastructure aaS) From IT focus on SAP SAP technologies and resolving Web Web design constraints to File File Database Database complete concentration on BI BI business services and Office Office innovation Backup Backup Dynamic, industrialized, virtualized, automated, managed, scalable,… 19 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  20. 20. Infrastructure-as-a-service: clouds to enterprises Compelling future Acquisition model = service based I am interested in results, not how IT is built For finished IT services Business model = usage based For attached IT services I only want to pay for what I use For IT service integration Access model = Intranet or private I can optimize according to core and context, mission-critical and non-critical systems Technical model = dynamic I can scale up or down dynamically, as need arises Delivery model = flexible No single IT delivery model fits all my projects Next level in IT efficiency gained by unified technology stacks, sharing resources and industrializing services 20 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  21. 21. Summary – a next generation service, not a toolkit technology Cloud computing will change: The way IT is used and delivered The ways software is used or licensed The ways data centers are built and run Enterprises will not be running IT fully off the Internet cloud But most enterprises (of all sizes) will come into touch with some form of cloud Cloud computing as IaaS will become part of the 21st century IT We aspire to offer most benefits of cloud computing to our customers We do this via our Dynamic Infrastructures: as a product, as a solution, as a service 21 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  22. 22. Thank You!