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Transforming Your Business Through Cloud Computing

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AMD Senior Vice President and Chief Information Officer, Mike Wolfe, for offers insight into how AMD is using leading virtualization and cloud computing technologies to transform its business - reducing costs, increasing efficiency and bolstering productivity.

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Transforming Your Business Through Cloud Computing

  1. 1. TRANSFORMING YOURBUSINESS THROUGHCLOUD COMPUTINGAn AMD Case StudyMike Wolfe, Senior Vice President and CIOAugust, 2012
  2. 2. MY ROLES AT AMD Build and Operate a Global Structure Innovate: Transform IT and Business Processes Be voice of the Customer Protect Intellectual Property and Business ContinuityTransforming Your Business through Cloud Computing | August, 2012 | DRAFT 2
  3. 3. OUR INDUSTRY IS UNDERGOING RAPID CHANGEConsumerizationCloudConvergenceTransforming Your Business through Cloud Computing | August, 2012 | DRAFT 3
  4. 4. WE ARE ENTERING ANOTHER INFLECTION POINT IN THE MARKET… Traditional players are New entrants and struggling ecosystems are winning Units Sold Annually Market Cap ($B) Market Cap ($B)1T1B1M1K Age of From laptops and …to ubiquitous Convergence smartphones… devicesSource: EtForecast, 2011; USGS Report 2006, 2008, Steinmueller, 1995 Transforming Your Business through Cloud Computing | August, 2012 | DRAFT 4
  5. 5. WE ARE WELL ON OUR WAY TO UBIQUITOUS COMPUTING …AND MORE COMPLEX IT MANAGEMENT AND SECURITY REQUIREMENTS 2.9 devices per person Globally, 88% of executives report employees are using their personal computing technologies for business purposes Sources: http://www.turtleweb.com/turtleweb70.nsf/pages/marketinfo Avande® January 2012; http://www.avanade.com/blog/index.php/2012/01/dispelling-common-myths-of-consumerization-of-itTransforming Your Business through Cloud Computing | August, 2012 | DRAFT 5
  6. 6. SECURITY IS ESSENTIAL FOR TWO OF THEFASTEST GROWING SEGMENTS  Security in Mobile Platforms – Protecting user data – Securing corporate data – Providing support for identity security  Security in Cloud Computing – Providing a secure platform – Enabling trusted applications – Meeting compliance requirements with govt. regulations and industry security practices (HIPPA,SOX,PCIDSS,FISMA) Transforming Your Business through Cloud Computing | August, 2012 | DRAFT 6
  7. 7. WHY SHOULD YOU CARE ABOUT PRIVATE CLOUD? By 2014 >50% of data center workloads are predicted to be processed in the Cloud! Source: Independent Analyst Shipment Data, Cisco Analysis http://lcolumbus.files.wordpress.com/2012/01/cisco-workload-distribution.jpgTransforming Your Business through Cloud Computing | August, 2012 | DRAFT 7
  8. 8. WHAT ARE THE MAIN DRIVERS OF CLOUD COMPUTING? “If speedy IT services are important, businesses should be shifting from traditional computing into virtualization in order to build a private cloud” Ellen Messner, Network World http://www.zdnet.com/blog/btl/the-future-of-cloud-computing-9-trends-for-2012/80511 http://www.networkworld.com/news/2011/061511-gartner-private-clouds.html Transforming Your Business through Cloud Computing | August, 2012 | DRAFT 8
  9. 9. AMD R&D IN THE CLOUD: OBJECTIVES FOR“COMPUTE ANYWHERE”  Build a private cloud framework for AMD R&D projects  Centralize our data centers  Provide our users with appropriate connectivity tools Be more agile and break free of the limitations of site-based servers and storageTransforming Your Business through Cloud Computing | August, 2012 | DRAFT 9
  10. 10. AMD’S CLOUD RESULTS Performance Economic Benefits ROI •Supports 3,000 •Standardization across •123,000 AMD engineers platforms Opteron™ cores •40 million tasks •Consistent platforms •Approaching 90 executed per month results in $6M cost percent utilization •Agility; testing time on savings AMD C series APU •Lower data storage products went from 2 costs months to 5 daysSource: AMD Internal estimates and AMD case study http://sites.amd.com/us/Documents/Cloud_Computing_case_study.pdfTransforming Your Business through Cloud Computing | August, 2012 | DRAFT10
  11. 11. AMD VIRTUALIZATION CLUSTERS Transforming Your Business through Cloud Computing | August, 2012 | DRAFT 11
  12. 12. THE COMPUTING PLATFORM IS THE FOUNDATION THAT ENABLESTHE VALUE AND PROMISE OF IT Performance: Meet the changing needs of the most demanding computing environments. Dependability: Achieve predictable and consistent throughput to deliver reliable system access and performance Value: Increase performance while maximizing efficiency and Total Cost of Ownership Manageability: Administer multiple platforms across diverse departments, sites, and geographies Security: The Foundation that Transforming Your Business through Cloud Computing | August, 2012 | DRAFT 12
  13. 13. AMD SECURE COMPUTING PLATFORM:SILICON, SYSTEM, AND SOFTWARE LAYER SECURITYVirtualization of processor and I/OCryptography, including AES instructions,bcrypt, and secure hash algorithm supportEngagements with IHVs, ISVs, andstandards organizationsAccelerators & Co-Processors Transforming Your Business through Cloud Computing | August, 2012 | DRAFT 13
  14. 14. VIRTUALIZATION TRENDS Virtualization hitting 50% penetration. Competition and new, small customers driving down prices. The market is growing, but not like it used to, and vendor behavior will change significantly because of it. And don’t forget the impact on server vendors – the next few years will prove to be a challenge until virtualization slows down. Tom Bittman, Gartner1 Virtualization and the server consolidation that it delivers will be the top priority for chief information officers in 2012, according to a survey by the research firm IDC, David McNally, IDC21. http://blogs.gartner.com/thomas_bittman/2012/03/21/top-five-server-virtualization-trends-2012/2. http://www.informationweek.com/storage/virtualization/virtualization-tops-cio-priorities-in-20/232400150 Transforming Your Business through Cloud Computing | August, 2012 | DRAFT 14
  15. 15. WHAT IS AMD DOING WITH VIRTUALIZATION? Virtual Desktop Infrastructure Virtualized Server Infrastructure  Moving critical IP from desktops to secured servers in data center  Consolidating infrastructure to achieve higher utilization rates  Accelerating deployment of desktop resources  Lowering power and cooling costs  Lowering total cost of desktop  Dell and HP servers running AMD ownership Opteron™ 6000 Series and 4000 Series Processors  Implementing Wyse thin clients running AMD APU technology http://sites.amd.com/us/Documents/Cloud_Computing_case_study.pdfTransforming Your Business through Cloud Computing | August, 2012 | DRAFT15
  16. 16. WHAT IS AMD DOING WITH VIRTUALIZATION? Over 1,600 virtual desktops deployed, fairly evenly split between Windows and non-Windows Over 75% of servers are virtualized, averaging approximately 10 virtual servers per physical server (back office) Investigating VM Snapshots to improve simulation throughput (engineering compute) Ramping up workstations for SoC design – especially for offshore development centers Transforming Your Business through Cloud Computing | August, 2012 | DRAFT 16
  17. 17. RICH BRUNNER CHIEF PLATFORM ARCHITECTTransforming Your Business through Cloud Computing | August, 2012 | DRAFT17
  18. 18. Q&ATransforming Your Business through Cloud Computing | August, 2012 | DRAFT18
  19. 19. All statements in this report attributable to Gartner represent AMD interpretation of data, research opinion or viewpoints published as part of a syndicated subscription service by Gartner, Inc., and have not been reviewed by Gartner. Each Gartner publication speaks as of its original publication date (and not as of the date of this [presentation/report]). The opinions expressed in Gartner publications are not representations of fact, and are subject to change without notice.Trademark AttributionAMD, the AMD Arrow logo, AMD Opteron and combinations thereof are trademarks of Advanced Micro Devices, Inc. in theUnited States and/or other jurisdictions. Other names used in this presentation are for identification purposes only and maybe trademarks of their respective owners.©2012 Advanced Micro Devices, Inc. All rights reserved. Transforming Your Business through Cloud Computing | August, 2012 | DRAFT 19

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