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Main influences – 
Ancillary 
Tina Hartnell
Influences for pop ups…
I will take the young sad looking 
female actress as influence for 
my pop up. I will also use a boy 
character as the less prominent 
character as this showing her to 
be the main person in the advert. 
I will also consider using a hard 
hitting rhetorical question to make 
the audience actually question 
there own actions. 
I will also use a link box to give 
the audience the option of putting 
their email address in I order to 
give them support for the problem 
described in my campaign 
advertisement.
I would like to take the variety of characters including men and women of 
different races and ages from this advert and use it to influence my own 
advert as this instantly suggests to the audience that anyone can be affected 
by the issues shown in my advert as I feel this is an appropriate and accurate 
portrayal. I will also use my own logo to ensure that the audience are clear 
that the campaign is legitimate. Lastly I like how the pop up is tinted by the 
blue colour as it suggests that all of these characters have a problem that us 
swamping them and they are trying to sort out.
Influences for radio 
advert…
I will take the use of the voices of both male and 
female actors in my radio advert as it helps to 
build up the differences of the characters in the 
advert without the need to show them. With the 
tone of voice of each character it helps the 
audience to picture what the characters look like. 
I would also use the background noise which 
suggests that the characters are in a public place 
as this once again helps the audience to build up 
an image of the location of the characters.
I would like to take the way that this advert uses 
a rough, weak yet cocky voice for the main 
character compared to the strong convincing 
voice of the end narrator as I think this really 
helps to inform the audience what the advert is 
actually trying to achieve and helps to show that 
the advert is legitimate. I also like how the 
narrator states a fact that ‘OK is not OK’ as this 
would slightly intimidate the audience.

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Main influences ancillary

  • 1. Main influences – Ancillary Tina Hartnell
  • 3. I will take the young sad looking female actress as influence for my pop up. I will also use a boy character as the less prominent character as this showing her to be the main person in the advert. I will also consider using a hard hitting rhetorical question to make the audience actually question there own actions. I will also use a link box to give the audience the option of putting their email address in I order to give them support for the problem described in my campaign advertisement.
  • 4. I would like to take the variety of characters including men and women of different races and ages from this advert and use it to influence my own advert as this instantly suggests to the audience that anyone can be affected by the issues shown in my advert as I feel this is an appropriate and accurate portrayal. I will also use my own logo to ensure that the audience are clear that the campaign is legitimate. Lastly I like how the pop up is tinted by the blue colour as it suggests that all of these characters have a problem that us swamping them and they are trying to sort out.
  • 6. I will take the use of the voices of both male and female actors in my radio advert as it helps to build up the differences of the characters in the advert without the need to show them. With the tone of voice of each character it helps the audience to picture what the characters look like. I would also use the background noise which suggests that the characters are in a public place as this once again helps the audience to build up an image of the location of the characters.
  • 7. I would like to take the way that this advert uses a rough, weak yet cocky voice for the main character compared to the strong convincing voice of the end narrator as I think this really helps to inform the audience what the advert is actually trying to achieve and helps to show that the advert is legitimate. I also like how the narrator states a fact that ‘OK is not OK’ as this would slightly intimidate the audience.