2. See track think train…
This advert has influenced my work
because of the use of a life like situation
which starts off by being positive and
happy and then ends in a danger being
implied. This advert also uses both male
and female adult and children actors
therefore suggesting that the intended
audience is anyone and that anyone can
be affected by this danger. I also like the
use of the logo at the end of the advert
which I will use in my advert because it
show the legitimacy of the advert and
campaign. I also think that the way the
camera goes round each of the characters
introduces them and makes the audience
feel more empathy for them.
3. Girls night out…
This advert will influence my advert for many
different reasons. Firstly the use of dark negative
lighting as this creates more tension within the
scene. I would also like to use a female teenage
actress as my main character as this shows the
naivety of this age group and gender. I would
also like to show the girl getting ready for a night
out however I would not have the destruction of
the outfit as I feel this would be better placed
further on in the advert. I generally like how
seeing the girl in her underwear suggests her
naivety and powerlessness with regards to the
situation. This advert also uses images such as
the sick which would make people look away and
be disgusted because it would make them
question there own actions.
4. Live with it…
I would like to take influence from this adverts
graphic imagery as I feel this would hit the
intended audience hard and shock them into
realization of the dangers regarding binge
drinking. This advert also seems to have a
negative feel to it throughout the advert so this
is something I would like to achieve for my
advert.
I also like the way that this advert takes
everyday situations such as cleaning your teeth
or being at work which everyone can relate to.
The camera shots are another thing I would like
to take influence from as I like how they show
the whole scene from interesting views as
shown in the screen shot so even if a person
sees only part of the advert they are likely to
recognize or guess what its about.
