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Infoservi.it - It's The Tech Biz Baby!

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A review of techology disruptive innovation dynamics. Next technology trends and what's happening in the digital video field with the new social tech (english will follow, sorry :)

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Infoservi.it - It's The Tech Biz Baby!

  1. 1. Foto: PURFORM bbox 9608, 2003 TV Digitali – It’s the tech biz, baby! Innovazioni disruptive e trasformazioni del video Alberto D’Ottavi Infoservi.it 20-set-07
  2. 2. Agenda • Tecnologia: Come le dinamiche dell’innovazione possono cambiare le regole del gioco • Usi e abitudini: I contenuti diventano nuovi “luoghi digitali” di aggregazione • Format: Nuovo medium, nuovo messaggio • Archivi: Come e perché diffondere il contenuto “liquido” Alberto D’Ottavi Infoservi.it 10-07-2007
  3. 3. Legge di Moore La Legge di Moore dice che all’aumentare del numero di componenti per circuito il costo unitario diminuisce Questo significa non tanto (non solo) che i chip diventano più veloci, ma soprattutto che diventano più piccoli e capaci di fare cose diverse1, e a costi più bassi 1 (multitasking) Fonte: Intel Alberto D’Ottavi Infoservi.it 10-07-2007
  4. 4. Accelerazione “An analysis of the history of technology shows that technological change is exponential, contrary to the common-sense quot;intuitive linearquot; view. So we won't experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress (at today's rate)” Ray Kurzweil The Law of Accelerating Returns Alberto D’Ottavi Infoservi.it 10-07-2007
  5. 5. Definizione • La tecnologia può presentare dei “salti” paradigmatici (“disruptive”) • “Tutto quello che si può digitalizzare verrà digitalizzato”: contenuti, informazioni, processi … • Lo “switch” di Nicholas Negroponte è già passato Siamo nell’Era della post-convergenza: stiamo cercando le nuove “best practice” adatte ai tempi Alberto D’Ottavi Infoservi.it 10-07-2007
  6. 6. Prossimi sviluppi tecnologici 1. La televisione arriva sulla Rete: IPTV “classica”, modello telco (Telecom Italia RossoAlice, Fastweb, ecc) 2. La Rete va in televisione: Nuovi sistemi per portare Internet in TV, senza passare da un punto centrale (es. Apple TV) Alberto D’Ottavi Infoservi.it 10-07-2007
  7. 7. Prossimi sviluppi tecnologici 3. Rete e video vanno ovunque: Il video si diffonde su dispositivi portatili e mobili, che costano sempre meno (Moore’s Law) Console con Real Video Player, per bambini. In Italia è venduta da Giochi Preziosi Alberto D’Ottavi Infoservi.it 10-07-2007
  8. 8. Sviluppi tecnologici attuali 4. La televisione va in Rete: Il video ha trovato l’ambiente “perfetto” (per ora) per accelerare la sua viralità Alberto D’Ottavi Infoservi.it 10-07-2007
  9. 9. Nuove dinamiche Modello noto, ma non rende efficacemente le dinamiche: il Web 2.0 non è “solo” user- generated content, è anche user-to-user media consumption! Il “traffico” diventa “orizzontale” È l’era del peer-to-peer Bisogna partecipare alla conversazione Original source unknown. Please write me if you know it! Alberto D’Ottavi Infoservi.it 10-07-2007
  10. 10. Da YouTube a… ??? • I player non si contano più: Il settore è alla ricerca di una nuova dimensione. Alcuni esempi… Cloni Peer-to-peer Big media Italiani Alberto D’Ottavi Infoservi.it 10-07-2007
  11. 11. Cambia il medium, cambia il messaggio: i nuovi format • Podcast, videocast, streaming… e nuovi “serial” per la Rete • Lonelygirl15 e RocketBoom sono stati i più famosi tra i primi • Dal professional-amateur al virale planetario: Dancing on the Great Wall, Frangetta, … Alberto D’Ottavi Infoservi.it 10-07-2007
  12. 12. Ma in Internet anche il tempo cambia… • Gli archivi: Anche i classici in Rete hanno successo Rumba della Saraghina (da 8 e ½ di Fellini) • BBC Backstage: Dare il materiale da manipolare alla generazione “rip/mix/burn” • E tanti altri esempi dimostrano che… Il contenuto è il miglior marketing! Alberto D’Ottavi Infoservi.it 10-07-2007
  13. 13. Conclusioni • Il “salto tecnologico” è già accaduto • Presidiare la tecnologia, sperimentare • Inventare nuovi strumenti e format specifici del medium • Considerare i media un “fluido” e lasciarli “scorrere” • Con il peer-to-peer il modello “broadcast” viene rovesciato Grazie dell’attenzione :-) Alberto D’Ottavi - alberto@infoservi.it - //Infoservi.it Alberto D’Ottavi Infoservi.it 10-07-2007

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