2. See track think train…
This advert has influenced my work
because of the use of a life like
situation which starts off by being
positive and happy and then ends in
a danger being implied. This advert
also uses both male and female adult
and children actors therefore
suggesting that the intended
audience is anyone and that anyone
can be affected by this danger. I also
like the use of the logo at the end of
the advert which I will use in my
advert because it show the legitimacy
of the advert and campaign. I also
think that the way the camera goes
round each of the characters
introduces them and makes the
audience feel more empathy for
3. Girls night out…
This advert will influence my advert for
many different reasons. Firstly the use
of dark negative lighting as this
creates more tension within the scene.
I would also like to use a female
teenage actress as my main character
as this shows the naivety of this age
group and gender. I would also like to
show the girl getting ready for a night
out however I would not have the
destruction of the outfit as I feel this
would be better placed further on in
the advert. I generally like how seeing
the girl in her underwear suggests her
naivety and powerlessness with
regards to the situation. This advert
also uses images such as the sick
which would make people look away
and be disgusted because it would
4. Live with it…
I would like to take influence from this
adverts graphic imagery as I feel this
would hit the intended audience hard
and shock them into realization of the
dangers regarding binge drinking. This
advert also seems to have a negative
feel to it throughout the advert so this
is something I would like to achieve for
my advert.
I also like the way that this advert
takes everyday situations such as
cleaning your teeth or being at work
which everyone can relate to. The
camera shots are another thing I would
like to take influence from as I like how
they show the whole scene from
interesting views as shown in the
screen shot so even if a person sees
only part of the advert they are likely to
