1. Broadway Station Restaurants, Inc., Woodbury,MN
Marketing Coordinator April 2010-
Present
- Research and analyze current dining trends to create new dining promotions and meal packages
- Plan and execute store events: grand openings, anniversary parties and miscellaneous events throughout the year
- Plan and execute the annual Franchisee meeting; collect marketing data and createpresentation materials to
present
- Maintenance of eleven store marketing budgets, DMA fund and special event budgets using Excel
- Create a full report on all largemarketing campaigns and events which includes budgets, final costs, tracking results
and sales
- Monitor and distribute donations for the corporate office along with six locations
- Design ads, flyers, brochures, table tents & posters in Illustrator, Photoshop and Quark
- Plan, design and implement store promotions and displays
- Plan, design and send out a monthly newsletter to e-Club members
- Effectively implemented a branding image and marketing plan company-wide
- Plan, decide and execute where to advertise for corporate and DMA programs along with thirteen franchise
locations; analyze DMA marketing plan annually, analyze and plan franchisee marketing plans every 3 months
- Organize, plan and execute radio and TV commercials; includes but not limited to obtaining proposals, budgeting,
providing creative ideas, proofing scripts and assisting in TV commercial shoots
- Evaluate effectiveness of advertising avenues with coupon tracking and website unique visitor clicks
- Responsible for planning, scheduling, designing and implementation of monthly Kid’s Club mailing, quarterly
business mailings and annual holiday mailing
- Maintain good working relationship with franchisees and Corporate owners through communication avenues
including memos, e-mail and verbal
- Maintain good working relationship with vendors to ensure best possible advertising placements and pricing
through communication avenues including email and meetings both in person and phone
- Negotiatepricing and field sales/advertising calls
- Communicate all company-wide ads and promotions to franchisees through e-mail, memos and franchise meetings
- Write and distribute press releases for events and store openings
- Implemented social media marketing and maintain corporate pages on a daily basis – Facebook, Twitter, YouTube
and Yelp
- QR code implementation
- Take pictures of various food and drink items, events and store features
- Provide Search Engine Optimization (SEO) company-wide with unique keywords and online updates - brought store
micro sites from 9th-15th placements in 2010 to 1st -3rd placements without pay for clicks or paying another company
to perform SEO services
- Create proposals using Power Point and presented the proposal to corporate owners, employees and franchisees
- Maintain company website
- Implementation & maintenance of design & photos in Aloha Online Ordering software