Created in my Project & Portfolio class as an Entertainment Business major at Full Sail University.

1. PERSONAL BRAND EXPLORATION
Tia Hussein
Project & Por<olio I: Week 3
April 25, 2020

2. The eldest of three siblings, Tia mostly grew up in
a small town in upstate New York, called Albany,
where it’s a breeding ground for real unheard
talent. She has been a fan of music since a child
and enjoys many different types of genres of
music including hip-hop. She is an avid supporter
of underground and indie arUsts. AVer high
school, she received a diploma for radio and
television from The New School Center for Media
where she learned producUon, operaUng systems,
etc. AVer, she enrolled into an entertainment
business degree program from Full Sail University
where she strives to learn everything she can
about the industry .
IDENTITY

3. PROFESSION
Poten&al Job Titles:
•Talent Director
•ArUst Management
•Radio/Television Announcer
Maverick Archetype - overruling
injusUce by disrupUng the normal,
unbalanced way of things. Finding
out of the box ways for a more
efficient and fair soluUon to
problems. Using my pla<orm to
be_er benefit the the arUst and their
career.
Media & CommunicaUon for Professional Radio & Record
Label OrganizaUons

4. • DEMOGRAPHICS: 90% Female,
25-45 years old, Predominately
White, Single, Married, College
Educated, Located predominately in
the Greater NYC area.
• PSYCHOGRAPHICS: Enjoys
listening to & creaUng music,
educated in business, creates
content on social media, many
know at least 2 different languages,
part of a sorority, and volunteer
work.
• IDEAL AUDIENCE MEMBERS:
Jennifer Savage, Director (iHeart
Media), Kelly McWilliam, VP
(AtlanUc Records), Iffat K., Associate
Director (Sony Records)
VP & Directors at iHeart Media, Sony Music Entertainment, &
AtlanUc Records
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately AVer GraduaUon, 2021)
•Land an entry-level radio posiUon at iHeart Media.
‣Create demo reel tapes and promoUonal
content. Connect with, and send a follow up
email with a reel tape and promoUonal content
a_ached to, 50 iHeart Media team members on
LinkedIn by December 1st, 2020.
Mid Term: (2024)
•Obtain my own successful radio show on an iHeart
Media pla<orm.
- Use data analyUcs to find out what iHeart
Media listeners enjoy listening to the most. Boost listener
raUngs by 30% naUonwide by December 31, 2025.
Long Term: (2039)
•Establish an entertainment company that focuses on
the best for their entertainers and consumers.
‣Save a total of $80,000, hire 10 professional
staff, create/publish content, and secure 3
business prospects by December 1, 2039.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Audi&on 87%
Social Media Marke&ng 65%
Public Speaking 70%
Time Management 60%
SOFTHARD
MicrosoS Excel 10%
ERP SoSware 10%
Computer & Electronics 40%
Telecommunica&ons 60%
SOFTHARD

7. I help American pop culture audiences feel
alive and free-spited by providing sublime
entertainment and wanted content.
PROMISE

8. CREDENTIALS
Work Experience:
•6+ years in child/youth care work.
•3 years in radio broadcasUng and event
hosUng.
Educa&on:
•Radio & Television, The New School
Center of Media
•Entertainment Business, B.S., Full Sail University (Exp. 2021)
Awards:
•Promoted to assistant program director of
107.3 FM The Voice within 3 weeks.

9. COMPETITION
Miss Monique
Industry Experience:
• Writer and radio personality at iHeart
Media & Raisin AJ Produc&ons.
Educa&on:
• Specs Howard School of Media Arts
Noteworthy Experience:
• Has been wri&ng and broadcas&ng for iHeart Media
and Raisin AJ Produc&ons for over 17 years, I would say
she’s very passionate about her job.
Skills and Proficiencies:
• Film - 22 endorsements
• Ac&ng - 3 endorsements
• Theater - 3 endorsements
• Entertainment - 56 endorsements
Tia Hussein
Overall Online Presence:
• Over 500 connec&ons, banner image not yet
customized, professional headshot, lack of details
throughout profile, no ar&cles published, inac&ve on
social media, URL is customized
• Grade: Good, 50 out of 100
Industry Experience:
• 3 years in radio broadcas&ng event host.
Educa&on:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University.
Leadership Experience:
• Assistant program director at 107.3 FM The Voice
Skills and Proficiencies:
• Social Media Marke&ng - 0 endorsements
• Adobe Audi&on - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 12 connec&ons, banner image not customized,
professional headshot, detailed summaries, no ar&cles
published, sporadically ac&ve on personal social media
accounts, URL customized
• Grade: Poor, 15 out of 100

10. COMPETITION
Vernon Kelly
Industry Experience:
• No experience yet, s&ll ahending Full
Sail University.
Educa&on:
• Cinematography, Film/Video Produc&on, B.A.
• Entertainment Business, M.A.
Leadership Experience:
• Apart of; Black Student Union, Veteran Student Union,
Interna&onal Student Society
• Armada eSports, Hidden Talents Associa&on of Success
Skills and Proficiencies:
• Supply Chain Management - 7 endorsements
• Supply Chain Opera&ons - 7 endorsements
• Demand Supply Planning - 7 endorsements
Tia Hussein
Overall Online Presence:
• 300 connec&ons, banner image not yet customized,
polished headshot, detailed profile summaries, notable
volunteer work, URL customized, no premium
membership
• Grade: Good, 50 out of 100
Industry Experience:
• 3 years in radio broadcas&ng event host.
Educa&on:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Assistant program director at 107.3 FM The Voice
Skills and Proficiencies:
• Social Media Marke&ng - 0 endorsements
• Adobe Audi&on - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 12 connec&ons, banner image not customized,
professional headshot, detailed summaries, no ar&cles
published, sporadically ac&ve on personal social media
accounts, URL customized
• Grade: Poor, 15 out of 100

11. BRAND POSITION
Providing real, authen&c, bangin’
entertainment that leaves people wan&ng to
celebrate life.
TIA “TEE BANGA” HUSSEIN
Tia “Tee Banga” Hussein got her
nickname through supporter's
who claimed that she ALWAYS
had the best & bangin’ hits on
the radio. Keeping it upbeat and
exciting.

12. NETWORKING &
MARKETING
Industry Events & OrganizaUons
• 2020 iHeart Fes&val
‣ September 18 - 19 | Las Vegas, NV
• Hot 97 Summer Jam
‣ Radio StaUon FesUval (no current info due to cvoid-19)|
New York, NY
• Rolling Loud
‣ February 12- 14, 2021 | Miami, FL
Digital MarkeUng
• Primary Content: est. podcast called “Criminal Minded” &
“Blunted On Reality TV”; 45 min. episodes sharing the newest
music, news, personal opinions/conversaUons from well-known
people. Showcasing real talent and speaking on controversial
topics. YouTube as well.
• Primary Tools: FB, Instagram, Twi_er - promote podcast
through 30 sec. promo videos, ads, and partnerships ; LinkedIn -
network with industry pros and publish monthly arUcles
highlighUng some of the podcast stories and latest work.
• Website: Full Sail digital por<olio site to showcase school and
professional work; use blog to showcase my podcasts, videos,
and explanaUons of what it's about.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level pro in radio and business with at
least 20 yrs of experience in the entertainment
industry; enthusias&c and driven female entrepreneur,
Sept. 2020
Formal Educa&on
• Complete Entertainment Business, B.S. by expected
gradua&on date in 2021
Technical Skills
• Set up free LinkedIn account; complete all ERP courses
through LinkedIn Learning, Dec. 2020
• MicrosoS Excel - LinkedInLearning.com, Dec. 2020
• ERP Courses- LinkedInLearning.com, Dec. 2020
SoS Skills
• Computer & Electronics- LinkedInLearning.com, Dec.
2020
• Telecommunica&ons - Regular hands-on learning at a
local community sta&on. Aug. 2020
• Find and join a local club, and a local Toastmasters Club,
and ahend regularly, star&ng June. 2020
• Public Speaking - Ahend local public speaking seminars
held by Albany Public Speaking, and prac&ce speech
with my family, friends, and colleagues. Aug-Sep. 2020

14. Tia Hussein
You know how they say that radio is dying?
How independent arUst are starving and being
taken advantage of? Well, what I do is produce
vibrant, free-spirited, content and energy over the air &
in person. Showcasing indie arUsts as well as the top banging hits. I treat
everyone as a human being, never working with ill intent, I give my fans what
they want, and a reason to celebrate life! In fact, in just the beginning of
publishing my podcast, people from all over the world wanted me to showcase
their work on my show. Many people have said I am their inspiraUon and
others always ask me to teach them what I know.
“

15. REFERENCES
McWilliam, K. (2020). Kelly McWilliam LinkedIn Profile.
Retrieved April 25, 2020, from hhps://www.linkedin.com/in/
kelly-mcwilliam-172a553/
K, I. (2020). Iffat K. LinkedIn Profile. Retrieved April 25, 2020,
from hhps://www.linkedin.com/in/iffatkabeer/
ONETOnLine.org. (2020). Summary Report for 27-3011.00 -
Radio and Television Announcers. Retrieved April 26, 2020,
from hhps://www.onetonline.org/link/summary/27-3011.00
Entercom.avature.net. (2020). Entercom Company Page on
Indeed. Retrieved April 26, 2019, from hhps://
entercom.avature.net/careers/JobDetail/On-Air-Talent-Part-
Time-ALT/14858?source=Indeed.com
SiriusXM. (2020). Coordinator, Music Programming - Job
Descrip&on. Retrieved April 26, 2020, from hhps://
jobs.jobvite.com/careers/pandora/job/o0yncfwR?
__jvst=Job+Board&__jvsd=Indeed
iHeartMedia Site. (2020). iHeart Radio Music Fes&val -
Retrieved April 26, 2020, from hhps://www.iheart.com/music-
fes&val/
Hot 97 Summer Jam. (2020). Hot 97, &cket page on
Ticketmaster. Retrieved April 26, 2020, from hhps://
www.&cketmaster.com/hot-97-summer-jam-&ckets/ar&st/
1027834
Kelly, V. (2020). Vernon Kelly. LinkedIn profile page. Retrieved
April 26, 2020, from hhps://www.linkedin.com/in/veekelly/
Rolling Loud Miami. (2020). Event Schedule. Retrieved April 26,
2020, from hhp://www.rollingloud.com/home