7. Strategy Plan: Formulating Scheme
Digital Marketing
Objective: Generate more
business enquiries
Medium: Online
Formulate Unpaid & Paid
strategy for online
marketing
Traditional Marketing
Objective: Generate enquiries
Medium: Telecalling, Meetings, Brochures, Events etc.
Formulate & plan to pitch the target customer with a business
plan
8. Strategy Plan Formulation
Traditional Marketing
Traditional Marketing
Events & Seminar
Word of mouth
Printed Media: Newspaper, Magazine Ads, Brochures etc
Broadcast media: TV
Direct Mail: Flyers, Catalogs, Postcards
Outdoor Media: Hoarding, Billboards
Telemarketing: Calls, Fax etc.
9. Strategy Plan Formulation
Digital Marketing
Website: Search engine high ranking, Bringing High
traffic, Keyword search
Onpage/Offpage Factors: Creating Backlinks
Web Analytics
Paid & Unpaid Strategy: Google Ad sense
Social Media: Facebook, Instagram etc
Content Marketing: Blogs, E Books, Guide
Online Campaign: Remarketing, Customised Targetting,
Remarketing
Digital Marketing
10. Action Plan: Execution- Ad Campaign
Good Teaser: Digital Medium
Creates positive vibe
Imposes awareness
Induces business enquiry
11. E Mail Marketing
Business Proposal
Shows strength of property
Induces enquiry
Briefs salient features
Brand presence
Action Plan: Execution- Business Proposal
12. Making Headlines with
fresh arrival
Objective: Generate
more business enquiries
Medium: Online
Formulate Unpaid & Paid
strategy for online
marketing
Action Plan: Execution- Ad Campaign
13. Good Brand Campaign
Builds confidence among
investors
Consistent hammering
Promotes success story
Action Plan: Execution- Ad Campaign
14. Occasional Festive Offer
Induces business enquiry
Taking Benefit of
opportunity based festivals
Action Plan: Execution- Ad Campaign
15. Occasional Festive Offer
Induces business enquiry
Taking Benefit of
opportunity based festivals
Action Plan: Execution- Ad Campaign
16. Design: E Brochure
Coverpage Design
Explains the project
Highlights
Action Plan: Content Marketing- E Brochure