1. Thisis the well-knownactors name;thisisin
orange as it makesitclear topeople see the
posterthat he isa part of the film.Thisalsomeans
that more people willbe attractedtothe movie as
the actor mayhave a lot of fans whichfollow his
moviesandwatchhimregularly.
Thisis the title of the filmand
againbecause of the lowcentral
positioningof the title itisthe first
thingthat the audience sees.This
may captivate audiencesasthe
title isshortbut precise.
The use of low key
lightingshowsone half of
the maincharacters face.
Thiscouldshowthe two
sidestothe character as
on one handa normal
fatherand onthe other
that he is a retiredCIA
agent.Alsothisgivesthe
postera more eye
openingfeel astheywant
to see the otherside to
the character. In addition
thislightingintriguesthe
viewerastheywonder
whythere isdarkness and
perhapsthismaylead
themto viewingthe film
The dark background
representsuneasiness
and givesthe audience a
goodideaof the mood
of the film, itisdark and
bleak.
Thisquote has become aline which
audiencescanrelate tothe film/
poster.Thiscreatesa synergistic
feelingtothe audience andcan
become a useful marketing
technique fordistributors.
In the posterthere isa gun inthe charactershand to manypeople thiscan
showthat the gun couldbe for protection andviolence.Thiscanalsosymbolise
that he will onlyuse the propwhennecessaryandthatalsothat violence isnot
rational. Finallythiscouldalsosuggestthatitisa keyconventionof the thriller
genre as thrillersmainlyconsistof suspense andtensionratherthanconsistent
violence throughoutthe entiretyof the film