A short presentation about the advertising regulatory board Ofcom.

1. Ofcom
Shannon House, Dominic Edwards and Lester Loat

2. When was Ofcom set up?
• Ofcom was set up on the 29th of December 2003.
• It was initially announced by the Queen to the parliament in
June 2001.
• It was then established by the Office of Communications Act
2002 and received its full authority from the Office of
Communications Act 2003.

3. How is Ofcom funded?
• Ofcom is partially funded by the public through TV licensing.
• It is mainly funded through the Communications Act 2003 by
providers who pay annual fees.
• It gets its funding from industries regulating broadcasts and
direct pay from the government.

4. What role does Ofcom have in regulating
advertising?
• Ofcom regulates communications, so regulates TV, radio, fixed-line
telecoms and mobiles, plus the airwaves that wireless devices operate
over, meaning they can control the advertising the public is exposed to.
• Ofcom work with the ASA to regulate advertising.
• After they merged, the ASA was put in charge of day-to-day regulation
of advertising and Ofcom were made responsible for controlling and
updating the code that the ASA regulates from.