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DIVERSITY LEADERSHIP
Aydin Kintziger & Jan Van Br akel

      Helsinki Metropolia University of Applied Sciences 2011
WHAT’S IT ABOUT?

‣   Diversity

‣   Pro’s & con’s

‣   Guidelines

‣   Interview
diversity
   noun ( pl. -ties)
   the state of being diverse; variety : there was
   considerable diversity in the style of the reports.
   • [usu. in sing. ] a range of different things :
   newspapers were obliged to allow a diversity of views to be
   printed.
ADVANTAGES
CREATIVITY


‣   More unique solutions

‣   Maximize creativity

‣   Better decision making
    (perhaps slower)
INNOVATIVE PRODUCTS


‣   Diverse teams > Diverse knowledge

‣   Creativity goes up

‣   Leads to innovative products & services
CUSTOMERS

‣   More target market knowledge

‣   Products match customer expectations

‣   Customer can identify with business (employees)

‣   Higher customer satisfaction
PRODUCTIVITY


‣   Higher productivity

‣   Less abscence

‣   Less outflow
LABOUR MARKET


‣   Optimal use of labour market

‣   Reaching less traditional parts of labour market

‣   Becoming employee of choice
CORPORATE IMAGE



‣   Corporate social responsibility

‣   Improves your company’s image
PREVENT GROUPTHINK
POTENTIAL PROBLEMS
ATTITUDINAL PROBLEMS



‣   Lack of cohesion

‣   Inability to take action, be productive & effective
PERCEPTUAL PROBLEMS



‣   Preconceived stereotypes

‣   Inaccurate biases
MISCOMMUNICATION


‣   Verbal communication

‣   Non-verbal communication
    ‣   e.g., nodding ≠ agreeing
SLOWER DECISION MAKING



‣   Unanimity through delibiration

‣   Slower consensus
GOOD LEADERSHIP
GOOD LEADERSHIP



‣   Scouting talent

‣   No micromanagement
GOOD LEADERSHIP



‣   Scouting talent

‣   No micromanagement
MANAGING DIVERSITY
GUIDELINES
MANAGING DIVERSITY
GUIDELINES

‣   Multicultural for innovation - Homogeneous for routine
MANAGING DIVERSITY
GUIDELINES

‣   Acknowledge differences and stereotypes
MANAGING DIVERSITY
GUIDELINES

‣   Equal power: cultural dominance is counter productive
MANAGING DIVERSITY
GUIDELINES

‣   Mutual goal
MANAGING DIVERSITY
GUIDELINES

‣   Positive feedback to enhance team spirit
MANAGING DIVERSITY
GUIDELINES

‣   Mutual respect
TOOLS


‣   Diversity training
    ‣   Chief diversity officer

‣   Skype
INTERVIEW
CONCLUSION

‣   3 Layers of Diversity

‣   Advantages

‣   Problems

‣   Good leadership and guidelines
KIITOS!

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Diversity Leadership