CONTENTS
•	 How to expand your existing 	   	    	
   product or service line

•	 How to dive into foreign markets
•	 How ...
LET’S START WITH A
LIT TLE THING CALLED

E X P A N S I O N
•	

•	

•	

Brand expansion
Product expansion
Service expansion
WHAT DO YOU DO REALLY WELL?

•	

•	

Can you diversify your current offerings
with some small tweaks?
Can you offer variet...
TREAD LIGHTLY….

•	

•	

•	

Do your customers really need or want
it?
Is it too “different” or “uncomfortable”?
Maybe it’...
WHAT ARE YOUR CUSTOMERS SAYING?

•	Can your customers drive growth?
•	Can your customers impact sales?
EXPAND A PRODUCT OR SERVICE

•	

•	

•	

Variations in size or style
Variations in quantity or type
The “next generation” ...
INNOVATE A SOLUTION TO A PROBLEM
`

•	

•	

•	

This can be risky and costly…
Is it necessary?
Is it useful?
INNOVATE AN ADDITION OR ENHANCEMENT
OF AN EXISTING SOLUTION
INNOVATION ISN’T ONLY ABOUT BIG
TECHNOLOGICAL ADVANCES…
SIMPLE SOLUTIONS CAN PROVE EFFECTIVE
CAN YOU CAPITALIZE ON ANY
TRENDS IN THE MARKET?

•	

•	

•	

Health trends
Ecological trends
Pop cultural trends
POP CULTURE TRENDS?
LET’S BE FRIENDS
WHAT DOES “AFFILIATE MARKETING”
MEAN ANYWAY?

Collaborating with another business or
organization to cross promote one ano...
CHARITABLE ORGANIZATIONS &
CAUSE RELATED BRANDING
WHAT ARE YOU PASSIONATE ABOUT?
WHAT DO YOUR CUSTOMERS CARE ABOUT?
COMPATIBLE PRODUCTS…

What other product/service do your customers
SURPRISING CROSS-PROMOTIONS

Opportunities to promote another product
or service in unexpected ways
HIGH/LOW PARTNERSHIPS

What are the benefits?
What are the risks?
LET’S GO REALLY BIG…
HOW DO YOU KNOW IF YOU’RE READY?
WHAT ARE THE OPPORTUNITIES?
WHAT ARE YOUR GOALS?
WHAT WORKS IN YOUR COUNTRY…DOESN’T
MEAN IT WILL WORK SOMEWHERE ELSE.
KNOW THE DIFFERENCES & EMBRACE THEM
GET INFORMED
LET’S SUMMARIZE – THE TOP 5
WHAT ARE THE NEXT STEPS?
IT’S OKAY TO START SMALL…

...As long as you start somewhere…
LET’S DO THIS!
So, You Want to Grow Up Big Someday?
So, You Want to Grow Up Big Someday?
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So, You Want to Grow Up Big Someday?

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A presentation given to SBDC clients looking to grow their business to a global market. Presentation was given by Leah Goold-Haws, Deputy Sector Navigator for Global Trade & Logistics

Published in: Business
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So, You Want to Grow Up Big Someday?

  1. 1. CONTENTS • How to expand your existing product or service line • How to dive into foreign markets • How to utilize affiliate marketing
  2. 2. LET’S START WITH A LIT TLE THING CALLED E X P A N S I O N
  3. 3. • • • Brand expansion Product expansion Service expansion
  4. 4. WHAT DO YOU DO REALLY WELL? • • Can you diversify your current offerings with some small tweaks? Can you offer variety, simplicity, travel size, etc?
  5. 5. TREAD LIGHTLY…. • • • Do your customers really need or want it? Is it too “different” or “uncomfortable”? Maybe it’s so bad…it’s good?
  6. 6. WHAT ARE YOUR CUSTOMERS SAYING? • Can your customers drive growth? • Can your customers impact sales?
  7. 7. EXPAND A PRODUCT OR SERVICE • • • Variations in size or style Variations in quantity or type The “next generation” of a product (2.0, etc.)
  8. 8. INNOVATE A SOLUTION TO A PROBLEM ` • • • This can be risky and costly… Is it necessary? Is it useful?
  9. 9. INNOVATE AN ADDITION OR ENHANCEMENT OF AN EXISTING SOLUTION
  10. 10. INNOVATION ISN’T ONLY ABOUT BIG TECHNOLOGICAL ADVANCES…
  11. 11. SIMPLE SOLUTIONS CAN PROVE EFFECTIVE
  12. 12. CAN YOU CAPITALIZE ON ANY TRENDS IN THE MARKET? • • • Health trends Ecological trends Pop cultural trends
  13. 13. POP CULTURE TRENDS?
  14. 14. LET’S BE FRIENDS
  15. 15. WHAT DOES “AFFILIATE MARKETING” MEAN ANYWAY? Collaborating with another business or organization to cross promote one another and gain new market shares and new customers •
  16. 16. CHARITABLE ORGANIZATIONS & CAUSE RELATED BRANDING
  17. 17. WHAT ARE YOU PASSIONATE ABOUT?
  18. 18. WHAT DO YOUR CUSTOMERS CARE ABOUT?
  19. 19. COMPATIBLE PRODUCTS… What other product/service do your customers
  20. 20. SURPRISING CROSS-PROMOTIONS Opportunities to promote another product or service in unexpected ways
  21. 21. HIGH/LOW PARTNERSHIPS What are the benefits? What are the risks?
  22. 22. LET’S GO REALLY BIG…
  23. 23. HOW DO YOU KNOW IF YOU’RE READY?
  24. 24. WHAT ARE THE OPPORTUNITIES?
  25. 25. WHAT ARE YOUR GOALS?
  26. 26. WHAT WORKS IN YOUR COUNTRY…DOESN’T MEAN IT WILL WORK SOMEWHERE ELSE.
  27. 27. KNOW THE DIFFERENCES & EMBRACE THEM
  28. 28. GET INFORMED
  29. 29. LET’S SUMMARIZE – THE TOP 5
  30. 30. WHAT ARE THE NEXT STEPS?
  31. 31. IT’S OKAY TO START SMALL… ...As long as you start somewhere…
  32. 32. LET’S DO THIS!

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