SEGMENTING YOURPRODUCT MARKET             From : Digvijay Thapa       Business Strategy Consultant
WHAT IS IT ABOUT?Segmentation is all about your product andmarket. And, how you make your product      reach in right peop...
WHY TO WORRY ?B2B and B2C are big markets●   Customers are all scattered around●   Clients/Consumers have choices●   Your ...
HOW ITS AFFECTING YOU?Your marketing effort is not paying off  ●    Your ROI is limited or not at all  ●    Your job is at...
THE QUESTION WHY ITS HAPPENING?And the answer is SIMPLE         BECAUSE     YOU HAVENT TRIEDSEGMENTATION IN YOUR        ST...
WHO IS IT FOR ?          This relates to every businessWhether you are in service, manufacturing, wholesaler              ...
HOW YOU DO IT ?● GEOGRAPHIC● DEMOGRAPHIC● PSYCHOGRAPHIC● BEHAVIOURAL|INDIVIDUAL | TASTE || PREFERENCES |PRICE | Culture |A...
SMALL PROCESS FOR B2B                       SEGMENTATIONGet all the info of your customers●   Manage your email or databas...
LIKE THE PAGE ONwww.forgottensutra.blogspot.com
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Segmenting your product market

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Segmenting your product market

  1. 1. SEGMENTING YOURPRODUCT MARKET From : Digvijay Thapa Business Strategy Consultant
  2. 2. WHAT IS IT ABOUT?Segmentation is all about your product andmarket. And, how you make your product reach in right peoples hand.PRODUCT MARKET SEGMENTS STRATEGY CONSUMERS BUT ABOVE ALL SEGMENTATION IS ABOUT CUSTOMERS
  3. 3. WHY TO WORRY ?B2B and B2C are big markets● Customers are all scattered around● Clients/Consumers have choices● Your marketing budget is limited● Competition is too high● Change is going on in the markets AND YOU ARE BANGING YOUR HEAD TO ACCOMPLISH THE TARGET SALES
  4. 4. HOW ITS AFFECTING YOU?Your marketing effort is not paying off ● Your ROI is limited or not at all ● Your job is at risk or sales are not growing ● You need to show the results ● You are alone in the long road ● Your competitors are growing ● Overheads are increasing with existing marketing campaigns AND THERE IS NO LEAD GENERATION
  5. 5. THE QUESTION WHY ITS HAPPENING?And the answer is SIMPLE BECAUSE YOU HAVENT TRIEDSEGMENTATION IN YOUR STRATEGY
  6. 6. WHO IS IT FOR ? This relates to every businessWhether you are in service, manufacturing, wholesaler retailer or hospitality YOU HAVE TO SEGMENT YOUR CUSTOMERSIF YOU WANT TO REACH THE RIGHT CUSTOMERS
  7. 7. HOW YOU DO IT ?● GEOGRAPHIC● DEMOGRAPHIC● PSYCHOGRAPHIC● BEHAVIOURAL|INDIVIDUAL | TASTE || PREFERENCES |PRICE | Culture |And Many More... BREAK THE WHOLE MARKET DIVIDE AND RULE
  8. 8. SMALL PROCESS FOR B2B SEGMENTATIONGet all the info of your customers● Manage your email or database GET● Analyze the preferences INTO● Analyse the past buying behaviour ACTION● Categorize your customers● Divide them into groups● Target your marketing efforts● Analyze your campaign results
  9. 9. LIKE THE PAGE ONwww.forgottensutra.blogspot.com

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