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Copywriting For Non-Marketers Webinar

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Learn how to better market yourself and your products. No matter what job you are in we are all our own marketers, selling ourselves every day.

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Copywriting For Non-Marketers Webinar

  1. 1. HOW EVERYONE CAN BE MORE PERSUASIVE ROBERT WILLIGER COPYWRITING FOR NON-MARKETERS
  2. 2. COPYWRITING FOR NON-MARKETERS WHAT ARE WE GOING TO TALK ABOUT TONIGHT ▸ Key Components of Persuasion ▸ What you must include in your copy to see results ▸ How to create your message ▸ Copywriting Formulas ▸ Formats, Microcopy, Bullets, and Headlines ▸ Q&A
  3. 3. COPYWRITING FOR NON-MARKETERS I AM NOT A MARKETER, WHY SHOULD I LEARN THIS?
  4. 4. COPYWRITING FOR NON-MARKETERS ANSWER: EVERYONE IS A MARKETER IN SOME WAY. IT DOESN’T MATTER IF WE ARE SELLING A PRODUCT, A SERVICE, OR OURSELVES WE NEED TO BE ABLE TO CONVINCE AND PERSUADE PEOPLE EVERYDAY.
  5. 5. COPYWRITING FOR NON-MARKETERS INFLUENCE ▸ Reciprocity ▸ Commitment and Consistency ▸ Social Proof ▸ Authority ▸ Scarcity ▸ Liking ▸ Scarcity From Influence: Science and Practice by Dr. Robert Cialdini
  6. 6. COPYWRITING FOR NON-MARKETERS IS THIS ETHICAL? I FEEL ICKY DOING THIS. ▸ Persuasion versus manipulation differ based on the intent of the person doing it. Dave Lakhani ▸ If what you are offering is of value then you are doing them a service.
  7. 7. COPYWRITING FOR NON-MARKETERS HOW TO WRITE SO YOUR AUDIENCE WILL LISTEN ▸ Make it about them, not you ▸ Use their words ▸ Identify the action you need them to take ▸ Don’t be afraid to ask for the sale
  8. 8. TELL ME HOW TO BUY
  9. 9. COPYWRITING FOR NON-MARKETERS COPYWRITING FORMULAS ▸ Formulas make it much easier to make sure you cover the key points in your copy. ▸ PAS ▸ Problem ▸ Agitation ▸ Solution
  10. 10. COPYWRITING FOR NON-MARKETERS COPYWRITING FORMULAS ▸ SSS ▸ Star ▸ Story ▸ Solution
  11. 11. COPYWRITING FOR NON-MARKETERS COPYWRITING FORMULAS ▸ ACCA ▸ Awareness ▸ Comprehension ▸ Conviction ▸ Action
  12. 12. COPYWRITING FOR NON-MARKETERS THE RIGHT COPY FOR THE RIGHT PLACE ▸ Headlines ▸ Bullet Points ▸ Microcopy & Button Text ▸ Long Form versus Short Form
  13. 13. COPYWRITING FOR NON-MARKETERS QUESTIONS & ANSWERS
  14. 14. COPYWRITING FOR NON-MARKETERS WWW.ROBERTWILLIGER.COM

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