Inverted innovation is a strategic approach to managing disruptive new product development (NPD).

1. Idea Insights from GNPS
Inverted Innovation
Part 1 of 4
Episode 15-12
www.globalnpsolutions.com/idea-incubator/
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2. Idea Insights from GNPS
Innovations are Not Inventions
• Inventors work to improve existing systems
• Innovations cover multiple solutions to problems
• Markets, technologies, and products
• Innovations solve:
• Market-based problems
• Create interesting customer value proposition
• Generate profit for the firm
www.globalnpsolutions.com/idea-incubator/
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3. Idea Insights from GNPS
Innovation Strategy
• Strategy = mission, vision, values
• How will firm compete in its chosen industry
• Traditional Innovation Strategy
• Who are existing customers?
• Why do they prefer our products over competitors?
• What products will we offer them?
• Sustaining innovation strategy okay if no outside threats
www.globalnpsolutions.com/idea-incubator/
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4. Idea Insights from GNPS
Inverted Innovation
• Reverses traditional strategy framing
1. WHAT
2. WHY
3. WHO
• Disruptive approach to strategy
• Additional references:
• http://www.globalnpsolutions.com/services/npd-resources/open-access/inverted-innovation-strategy/
• http://www.globalnpsolutions.com/services/npd-resources/open-access/inverted-innovation-sequel/
• Idea Incubator series continues….
www.globalnpsolutions.com/idea-incubator/
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5. Idea Insights from GNPS
For More Information
• See the full post at the Idea Incubator Blog
• www.globalnpsolutions.com/idea-incubator/
• Free registration
• Contact me!
• 1-281-280-8717
• info@globalnpsolutions.com
• 2323 Clear Lake City Blvd., #180-177
Houston, TX 77062
www.globalnpsolutions.com/idea-incubator/
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