MANAGEMENT INOVASI

1. INNOVATION
MANAGEMENT
AGUS SANTOSA
0812-1010-968
agus_sato@yahoo.com
Jakarta, 11 August 2023

3. experience in the field of standardization
1. SNI Awards Team
2. The team for the drafting of the Law on standardization and conformity assessment (UU no 20 tahun 2014)
3. The Olympic Jury Standardization for High Schools
4. Member of ISO TC / 176 (Technical Committee in drafting ISO 9001) for Republic Indonesia
5. Member of ISO NMC TC / 283 on the change of OHSAS 18001 to ISO 45001 for Republic Indonesia
6. KAN assessor for ISO 50001 energy management system
7. Lead Auditor / consultant for ISO 9001: 2015 QMS
8. Lead Auditor / consultant for ISO 14001: 2015 EMS
9. Auditor / consultant ISO 45001: 2018 Saf.MS
10. Auditor/Consultant ISO 37001:2018 (Anti Bribery Management System)
11. Assessor / consultant ISO 17025 General requirements for the competence of testing and calibration
laboratories
12. Auditor /consultant of Halal Certification
13. Coach & Judge for CIP (Continuous Improvement Program)
14. Assessor for KKEP & MBNQA
15. Consultants for another area related standard (Business Process, HCM, Job Analysis & Evaluation, etc)
16. Consultants for ISCC …….Etc.
AGUS SANTOSA

5. INTERNATIONAL INNOVATION FORUMS AND EXHIBITIONS
3
as a means of sharing knowledge, competitive advantage and commercializing the results of
innovation. IETEX Singapore, SIIF Korea, ISIF Turkey, IQQCC etc. And Pertamina has proven able to
succeed in these forums and get new businesses.

6. ▪ Introduction
▪ Basic concepts
▪ Importance of innovations
LESSON 1

7. • Systematic collection of all impulses that
could lead to innovation
• Creativity of employees
• Ability to evaluate the possibility of the
innovation idea
• Good teamwork
• Project-based approach and ability to
manage projects
CHARACTERISTICS OF SUCCESSFUL INNOVATING
COMPANIES - 1

8. CHARACTERISTICS OF SUCCESSFUL INNOVATING
COMPANIES - 2
• Cooperation with external experts (universities, research laboratories, consultant…)
• Proper rate of risk-taking
• Employees’ motivation (the employees are willing to improve the product and the
operation of the whole company)
• Continued education of employees
• Ability to finance the innovation activities

9. “Technological innovations are defined as
new products and processes and
major technological modifications to
products and processes. An innovation is
considered performed if it is introduced
to the market (product innovation) or
implemented in the production process
(process innovation). Innovation
includes many research, technological,
organizational, financial and commercial
activities.
DEFINITION OF INNOVATION - 1

10. R&D represents only one of these
activities and can take place during
various stages of the innovation process.
It can play not only the role of the
original source of the innovation ideas
but also the role of problem solution
framework, which can be turned to at
any stage of the implementation.„
DEFINITION OF INNOVATION - 2

11. • Product innovation
• A good or service that is new or significantly improved.This includes significant improvements in technical specifications,
components and materials, software in the product, user friendliness or other functional characteristics.
• Process innovation
• A new or significantly improved production or delivery method.This includes significant changes in techniques,
equipment and/or software.
• Marketing innovation
• A new marketing method involving significant changes in product design or packaging, product placement, product
promotion or pricing.
• Organizational innovation
• A new organizational method in business practices, workplace organization or external relations.
INNOVATION AREA

12. Technological innovations –
based on specific technology, invention,
discovery,
Social innovations – in critical
historic periods more important than
technological ones (mail, educational
systém, social systém, health care, …)
INNOVATION AREA

13. DEGREE OF NOVELTY
Incremental innovations
Radical innovations
Systemic innovations

14. CLASSIFICATION OF INNOVATIONS
SYSTEM New series of
cars, planes,
computers, TV
New generation
(MP4 and
download as
substitution of
CD)
Steam engine,
ICT,
biotechnology,
nanotechnology
COMPONENT
Improvement of
components
New
components for
existing systems
Advanced
materials
improving
component
properties
INCREMENTAL
„do better what
we already do“
„new for the
company“
RADICAL
„new for the
world“

15. “do better what
we already do”
INCREMENTAL INNOVATIONS

16. Pengambil alihan
Industri Hiburan
Blockbuster adalah perusahaan yang mapan pada tahun 1998; DVD
pesanan melalui pos, perusahaan layanan persewaan film dan video
game. Ketika pesaingnya yang diremehkan Netflix memasuki
industri hiburan rumah pada tahun 1997, Blockbuster merasa tidak
perlu berkembang untuk perubahan yang mungkin membawa inovasi
radikal bagi mereka dan melawan pesaing pasar Netflix. Pola pikir
tenang mereka membawa keberadaan Netflix hari ini,
menghancurkan seluruh industri. Belakangan, layanan streaming
video dan film lainnya menaiki tangga menggunakan inovasi yang
mengganggu tetapi Netflix tetap menjadi contoh yang sangat baik
untuk inovasi radikal.
Rob Ebrahimi, CEO di ReadyForZero, di Forbes berkata, “Jika titik
sakit pelanggan ini terkait dengan Untung dan rugi, maka bisnis akan
diatur dengan kebutuhan pelanggan Anda. Berhasil berarti pelanggan
Anda juga berhasil, yaitu kebutuhan bisnis akan terpenuhi jika
permintaan pelanggan terpenuhi. Dengan cara yang sama, Netflix
mengubah salah satu layanannya yang sudah ada dengan mengikat
model bisnisnya ke masalah yang dialami banyak pelanggan.
INCREMENTAL INNOVATIONS

17. SYSTEMIC INNOVATIONS
change business processes

18. • Research and development (R&D)
• Production
• Marketing
Innovation is an opportunity for something new, different. It is always based on change.
Innovators do not view any change as a threat but as an opportunity
INNOVATION PROCESS

19. Use the limited resources in the
most effective manner; focus on
one of the following:
▪ Operational output
▪ Top-quality products
▪ Perfect knowledge of
customers
FOCUS

20. • Solve the correct problem correctly – be effective and efficient
• Manage innovation as a project
• Analyze risks
• Use models, scenarios, computer simulation
• Study examples of succesful and unsuccesful innovation projects
RECOMMENDATIONS

21. 1. Start with analysis and study of
opportunities.
2. Go among people, ask questions,
listen
3. Effective innovations are surprisingly
simple.They must be focused on
specific needs and on specific final
products.
4. Effective innovation start on a small
scale.
5. A successful innovation always tries
to win a leading position, otherwise
you create opportunities for your
competitors.
WHATTO DO

22. 1. Don’t try to be too “clever”.All that is too sophisticated will almost
certainly go wrong.
2. Don’t try to do too many things at once. Focus on the core of the
problem.
3. Don’t try to make innovations for the future but for today.An
innovation can have a long-term impact but there must be an
immediate need for it.
WHATTO AVOID

23. 1. Innovation means work hard,
concentrated and thorough
work. If these qualities are
lacking then there is no use for
the big talent, cleverness or
knowledge.
2. Successful innovations must
build on your strong points.The
innovation must be important
to the innovator.
3. Innovation must focus on a
market, must be controlled by
the market (market-pull).
THREE CONDITIONS FOR INNOVATIONS

24. CASE STUDIES

25. <NAME OFYOUR
INVENTION>
Discuss the reason for creating this invention
How did you identify this problem or need?

26. WHOWILL USE MY
INVENTION
Who benefits from this invention?
Why?

27. INVENTION MATERIALS
Materials used for final invention build
Why did you choose those materials?

28. INVENTION DESIGN PROCESS
• Talk about the design
process
• Did your first build work,
or did you have to change
your ideas? Why?
• Did you have to change
the materials you used as
you tested your
invention?Why?
<Insert pictures or drawings of your invention design/building process>

29. MY INVENTION IN USE!
Talk about how people reacted to your invention
• Did it solve the problem/need you identified?
• Did it work as planned? Did it help whom it needed to help?
<Insert pictures or drawings of your
invention being used, with a
description entered here>
<Insert pictures or drawings of your
invention being used, with a
description entered here>
<Insert pictures or drawings of your
invention being used, with a
description entered here>

30. The Role of Leader and
Executor
Culture
Direction
Challenge
Execution
Monitoring
Visi
Challenge InThe RightTime
Continuous Improvement / innovation will become a
culture if the Leader at any right moment can lower
the high-water level on the Iceberg

31. Empowering Talents
to penetrate the
global market
Unlike traditional outsourcing, we want to
provide exceptional value to our customers by
investing our know-how into design talent in
Indonesia.
We are leaders in redefining the outsourcing
approach.