The editing process of our poster for our film 'The Refusal'.

1. We positioned our
actresses names under
our film’s tagline and
spaced the lettering out
to make it stand out
more.
Our tagline will induce
fear amongst our
audience as it insinuates
you cannot always trust
people online – which
links to the cyber horror
subgenre our target
market is so familiar with.
Our choice of image
relates to the cyber
horror subgenre as we
have included an image
of our protagonist’s
phone receiving a
creepy message from
her stalker. This was
taken against a dark
background so that the
phone is framed
centrally and acts as the
focal point because this
is major symbolism.
We ensured the font of the
title of our film was the
same throughout the
entirety of our promotional
package so everything
was cohesive so this is the
‘Cracked code’ font from
the distorted category on
DaFont.com as that is also
in our trailer and magazine
poster.
Through research of
similar films that fall
under similar categories
as ours (psychological
thrillers and cyber
horrors) we have
decided to rate our film a
15. It is suitable for a
teenage audience.
To approach the
professionalism of real
media texts we followed a
similar format of including
our production company
logo, the Warner brothers
logo (an entertainment
company) and relevant
information beside it (the
actresses, the producer,
the director, the
cinematographer).

2. To achieve the glow effect on our film’s tagline (‘HE IS NOT WHO HE SAYS HE IS.’) we selected a
simplistic font from Photoshop ,change the colour to white, rasterize the type, duplicate 3 layers,
open the motion blur in the filter tab, change dimensions of angle from 0 to 90 degrees and distance
to 150 then play around with the layers until the desired effect is achieved.