See other great Technology presentations by Toronto founders at the TechTO meetup: http://www.techtoronto.org

1. Vantage
gotVantage.com
@gotVantage
Data
Insight
Action
AranHamilton
President/Co-Founder
@AranH

2. June‘13 July‘13

3. $
June‘13 July‘13
Jan‘14

5. Imagineafuturewhereanyonecanruna
data-drivenbusiness.WhereSMBscan
harnessthepoweroftheirdataaseasily
asalargemultinational.
Afuturewhereanyonecaneasilyaction
theirdataandengagein
real-timedecisionmaking.Responsive.
Proactive.Agile.
ThisisthefutureVantageisbuilding.

6. Vantagewillbringdataintelligence tomanypartsof
retailoperations.Itisalready atool
fordataanalyticsandforecasting,and a
compellingmarketingautomationsuite.
Withoutanymarketingknowhow,retailers
cannoweasilycreateandoptimizepowerful
intelligence-based multivariate marketingcampaigns.
Competeonanalyticswithoutbeingananalyst.

7. I’veneverhadsomanysmartpeoplecallme
andwanttotellmeaboutacompany!
“…You’retheGrow-ifyforShopify!”
HarleyFinkelstein
ChiefPlatformOfficer,Shopify

8. LBS
Other
Data
Vantagebecomesmorepowerfulasitgrows,
addingdatasourcesandcampaigntools
BUILDING A VALUABLE 2-SIDED MARKET OF DATA

9. • LaunchedfreetierJanuary2014
• SeedRoundJuly2014
• Now~3000activeShopify,Magento,Bigcommerce,Pixafy
stores
• 81countries
• $2bintransactions
• 14mcustomerrecords
• $40spentonmarketing
STATUS: TRACKING TO PLAN

10. • First3rdpartyapprovedtobeembedded
directlyintoShopify
• PartofShopifyPlus bundle
• CIXTop20hottest,mostinnovative
• Top25CanadianUpandComingICT
Companies(BranhamGroup)
• NOWrollingoutpaidtiers,focusingonsales
• Discovery,Distribution Hacked,CustomersWilling toPay
ACHIEVEMENTS

11.  Incrediblyrespectedteam:
– Executives&DevTeam
– Marketing/GrowthHacking
– EcommerceAnalytics
– Investors&Advisors
 Bestinclassproductnovelcapabilities toturnData>Insight>Action
– IngestData
– Analyze&PresentDashboard
– Recommend&MarketingAutomation
 Robust,scalable,businessmodel&techarchitecture
 Smartgotomarketstrategy
WHY WE’LL WIN