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Inbound Marketing Summit - eCommerce 2015: From Shopping Carts to Shopping Experiences - Sonja Wraith

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Inbound Marketing Summit - eCommerce 2015: From Shopping Carts to Shopping Experiences - Sonja Wraith

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Inbound Marketing Summit - eCommerce 2015: From Shopping Carts to Shopping Experiences - Sonja Wraith

  1. 1. HARTMANEVENT Create Digital Miracles 1 follow the Hippo trail: onehippo.com
  2. 2. 2 76% 26% WILL NOT SHOP ON THAT SITE Source: Brian Walker, “Welcome to the Era of Agile Commerce, Forrester, March 2011 WILL NOT SHOP WITH THAT FIRM follow the Hippo trail: onehippo.com Create Digital Miracles Bad websites kill business HARTMANEVENT
  3. 3. 3 Create Digital Miracles 27% HARTMANEVENT LOST BUSINESS Of customers who researched a product or service on a company’s website and couldn’t find the information they were looking for gave up altogether or did business with another company. Source: Forrester Research Inc., November 2012 “Websites That Don’t Support Customers Waste Millions” follow the Hippo trail: onehippo.com
  4. 4. 4 Create Digital Miracles Before HARTMANEVENT follow the Hippo trail: onehippo.com
  5. 5. 5 Create Digital Miracles eCommerce 2015: From Shopping Cart to Shopping Experience HARTMANEVENT Sonja Wraith, VP Marketing @sonjawraith October 10, 2013 Utrecht, The Netherlands follow the Hippo trail: onehippo.com

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