InstaGIS

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InstaGIS

  1. 1. We know the what about the who... Everywhere Tuesday, July 23, 13
  2. 2. Where must I focus my marketing campaigns? .-­‐  Women     .-­‐  16-­‐35  years  old     .-­‐  Upper  Middle  Class   Target  Audience: Tuesday, July 23, 13
  3. 3. Thanks to InstaGIS, companies can understand where their target audience is concentrated. Tuesday, July 23, 13
  4. 4. Efficient use of information, enable the Retail Industry to increase its operating margin by McKinsey & Company 60%   Tuesday, July 23, 13
  5. 5. $160K revenue in 8 Months Tuesday, July 23, 13
  6. 6. Companies  spend:   $33.5  Billion   In  market  strategies  to  a;ract  customers. www.esomar.org Tuesday, July 23, 13
  7. 7. Evaluate   loca@ons Op@mize Customer Outreach Find  new   markets They  need  loca@on-­‐based  customer  informa@on:   neighborhood,  city,  state,  world.   Tuesday, July 23, 13
  8. 8. We know the what about the who... everywhere Tuesday, July 23, 13
  9. 9. Indexing All the data available Government Social Networks Justice Census World D. State Facebook Foursquare Instagram Twitter Private Sources Gnip Topsy Factual Your DATA CRM Tuesday, July 23, 13
  10. 10. SAAS Revenue  Model   .-­‐  Monthly  SubscripDon  Fee   .-­‐  Focused  in  SMB  and  Big  Companies Retail,  MarkeDng Tuesday, July 23, 13
  11. 11. Founders  Team: Fernando  Ovalle:   Founder  @Loginsa,  the  biggest  Logis@c  company  in  Chile.     Ignacio  Canals: Expert  in  Enterprise  SAAS  industry. Julian  Garcia:   8  years  as  CEO  of  a  GIS  Market  Research  Company. Advisors: Gary  Iwatani   Co  founder  Topsy. Stew  Langille Co  founder  Visual.ly,  VP  Marke@ng  Mint. Tuesday, July 23, 13
  12. 12. $800,000 previously raised $440,000 Customer  acquisiDon  and  Worldwide  data  sets  integraDon Tuesday, July 23, 13
  13. 13. We know the what about the who... Everywhere Tuesday, July 23, 13

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