Accurat
How to measure the true impact of a store? A talk about new metrics for brand and store performance analysis.
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Organization / Workplace
AccuratLocation
Ghent BelgiumIndustry
Technology / Software / Internet
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accurat.aiAbout
Accurat imrpoves retail decision making via real-world consumer insights. We provide real-world behaviour insights for retail brands using a partner network of (mobile app) publishers. Using real-world behaviour insights, user profiles can be created in order to help retail & brands improve on multiple levels: 1) Improve strategic positioning by understanding the segments brands reach, the users they miss out on and their relevant competitors 2) Allow retail brands to reach out using tailored (location-based) messages and cross-platform personalised ads. 3) Proof of all media efforts - including folder drops or fysical direct mailings.