Some people are locked into the belief that technology is destroying creativity, especially under marketing field. This probably goes back some way; However, the question is, does marketing Automation kill creativity? if not, what it does instead? Let's get in detail in this presentation. Content Marketing | Data Mining | Predictive Analytics | Data Analytics | Digital Marketing

1. Is Marketing Automation killing Creativity? or guiding it?
By Anto Franklin Christuraj

2. Some people are locked into the belief that technology is
destroying creativity, especially under marketing field. This
probably goes back some way; However, the question is,
does marketing Automation kill creativity? if not, what it
does instead? Let's get in detail.
© Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?

3. Some people are locked into the belief that technology is
destroying creativity, especially under marketing field. This
probably goes back some way; However, the question is,
does marketing Automation kill creativity? if not, what it
does instead? Let's get in detail.
© Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
More often then not,
people are reluctant
to adapt to change.

4. © Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
For this reason, new tools always cause an issue – whether
it’s poor adoption rates, or tools being used incorrectly. But
the deal here is, these tools also often end up finding their
place and we wonder how we ever accomplished tasks
without them. Data-driven marketing and automation are no
exceptions.

5. © Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
Three ways how creativity can be incorporated under
marketing automation.

6. © Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
1. Content Marketing

7. © Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
The use of data-driven marketing and automation has certainly
added a strategic and scientific element to the process, but
creativity can be established through other methods – such as
content marketing. This is a strategy that’s growing across
marketing departments everywhere – 76% of marketers are
increasing investment in content marketing. Creativity can be
showcased through blogs, infographics, whitepapers and
Slideshares for example.

8. © Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
2. Data Mining

9. © Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
When data-driven marketing and automation works, it can be
brilliant. Identifying the right up-selling prospects because of the
right analytics saves time and improves profitability as a result.

10. © Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
3. Merging content and data

11. © Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
By creating quality content, whether through your company’s blog or
even through social media platforms, you can gather important
information about prospects, customers and advocates. Not only will you
be able to identify where those people are and how to target them, but
by encouraging them to sign up for future updates, you can capture
essential lead details that’ll help you create sales.

12. © Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
Few Takeaways
Creativity should be central to your marketing strategy as it’ll attract
prospects and customers.
More content can generate more contacts which will provide you with more
data. This can be automated to help you with targeting and pushing
prospects through from Marketing to Sales.
The data you garner can be used to inform the next round of creative
content creation, making your marketing more influential.

13. © Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
Few Takeaways
Creativity should be central to your marketing strategy as it’ll attract
prospects and customers.
More content can generate more contacts which will provide you with more
data. This can be automated to help you with targeting and pushing
prospects through from Marketing to Sales.
The data you garner can be used to inform the next round of creative
content creation, making your marketing more influential.

14. © Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
Few Takeaways
Creativity should be central to your marketing strategy as it’ll attract
prospects and customers.
More content can generate more contacts which will provide you with more
data. This can be automated to help you with targeting and pushing
prospects through from Marketing to Sales.
The data you garner can be used to inform the next round of creative
content creation, making your marketing more influential.

15. © Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
Conclusion
The two perspectives of marketing automation must work
together — or the organisation will end up outside the
sandbox of business.

16. © Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?
Anto franklin Christuraj
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