TechTO December 2015, CEO of Danby and early supporter of BlackBerry, Jim Estill explains the habits needed to build a successful company.

1. Jim Estill
CEO Danby

2. Always Start with a Goal
● To inspire you long term

3. 0 to $2 Billion
● This is the title of a marketing book I wrote

4. The start
● Circuit board design
● Needed a computer
● No Angel or VC

5. The split
● Connect Tech
● EMJ

6. Sales
● $450K
● $1M
● $1.9M
● $2.6M
● $4.6M
● $5.6M

7. Sales
● $10M
● $21M
● $41M
● $39M
● $40M
● $68M

8. IPO
● $68M in sales
● First outside capital

9. Angel investing/boards/advisor
● Blackberry
● 100 other companies

10. 10 years later
● $350,000,000 sales
● Sold to SYNNEX

11. 5 years at SYNNEX
● $800M to $2Billion

12. First Retirement
● Angel/VC in NY
● 5 years
● 150 investment
● 25 exits

13. Return to Canada
● DDE Media
● Danby CEO

14. Secrets to Success

15. There are none
● It is all the little things

16. Failure
● Fail often, fail fast, fail cheap.

17. Know yourself
● Your unique strengths

18. Manage Risk
● Think downside

19. Be Frugal
● Not only with $
● With time use

20. Nurture a Network
● Give freely to people
● Be deliberate

21. Questions?
Jim Estill
www.danby.com
@jimestill