This document discusses how Accurat helps improve retail decision making using real-world consumer insights collected from raw data. It collects and analyzes GDPR-compliant data to understand user behavior and derive retail insights. These insights are presented in dashboards and can benchmark performance, evaluate marketing campaigns, understand customer acquisition potential, and optimize targeting. The solutions work out of the box to solve typical use cases for retail departments. Clients have found the insights to be like "GFK on steroids." Personalized demos are available to show how decision making can be improved.

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Accurat for
How to improve
retail decision making
using real-world
consumer insights?

2. Hi, I’m Bart.
Nice to meet you.
data - coffee - kids - cycling - camping
👋 HI THERE!

3. Do you understand
drive-to-store impact
of your media efforts?
Do you understand
local differences in a
benchmarking context?
Do you understand your
shoppers in & beyond
your category?

4. 78%
of all sales
are still generated
in the real world.
Even during pandemics
A plethora of data... waiting to be understood
AS MOST OF OUR TIME IS SPENT OFFLINE WHY NOT TRY TO UNDERSTAND IT BETTER?
Source: smartinsights.com

5. We help improve retail decision making
using real-world consumer insights.
5

6. COLLECTING DATA
TO UNDERSTAND
USER BEHAVIOUR
From raw data to smart retail decision making
INSIGHTS
PRESENTED IN
DASHBOARDS
HOW DOES IT WORK?
ALGORITHMS
DERIVE RETAIL
INSIGHTS

7. Day shift worker
Carrefour combiner
Car commuter
Traffic jammer
Heavy fitness user
Mining real-world shopper insights since 2020
Has kids
GDPRCOMPLIANT DATA IS COLLECTED AND ANALYZED

8. Benchmark - with last year
and your competitors
Drive-to-store impact
evaluation of campaigns
Follow-up local store
performance
Understand customers &
your acquisition potential
Optimize your media
targeting & impact
Geo scan for your
expansion plans
Solving many typical use cases for retail
DIFFERENT RETAIL DEPARTMENTS RELY ON ACCURAT’S INSIGHTS

9. 9
Off the shelf insight dashboards available
OUR SOLUTIONS WORK OUT OF THE BOX, NO IT SETUP REQUIRED

10. Does it work? Ask our clients...
RETAIL BRANDS & MEDIA PARTNERS IN DIFFERENT CATEGORIES RELY ON OUR SOLUTIONS
“It’s like
GFK on
steroids.”

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https://accurat.ai | bart@accurat.ai | +32 486 13 91 62
Want to improve
decision making?
Let’s arrange a
personalized demo. Bart
CEO
Antony
Business development