SlideShare a Scribd company logo
1 of 34
Download to read offline
Nonprofit Email Marketing In 2024: Accelerate
Success On The Most Effective Channel 🚀
Presented by Ashley Brannan
Community Boost Consulting
S P E A K E R
Ashley Brannan
Senior Channel Advancement Lead
Ashley is a Senior Channel Advancement Lead,
and has been on the Community Boost team for
3 years. She is an expert in channel
management, partnership building, and business
development, and is passionate about helping
nonprofits achieve their goals.
3 inch x 3 inch photo here
500+
Nonprofits Directly
Supported via Agency
200+
Nonprofits Supported via
Accelerator
$50 MM
Donation Revenue Generated
50,000+
NPO Leaders Registered for
Nonprofit Marketing Summit
Community Boost exists to
empower nonprofits and
causes through high impact
digital marketing so they
can change the world.
A N S W E R P O L L
How confident are you in your email marketing efforts?
● Very confident - our email marketing is going great!
● Confident - our email marketing is getting good results.
● Not so confident - our email marketing is going okay but there’s room
for improvement
● Not at all confident - our email marketing isn’t consistent and delivers
little to no results
What is the goal of
email marketing?
The Power of the
Email Marketing
The Power
of Email
Marketing
70%
Of NPO’s Do Not
Have An Outlined
Email Strategy
25%
Of Online Donations
Generated via Email
77%
Email Revenue is
Generated Via
Personalized Automation
22%
Average Open Rate for NPO’s
(compared to an average of
15% for other industries)
Benefits of
Email
Marketing
● Increase
○ New Donor Acquisition
○ Recurring Giving
○ List Growth
○ Engagement with Email
○ Conversion Rate
● Improve
○ Donor Retention
○ Communication
○ Reporting
○ Tracking
What Is Email Good For?
Targeted Messaging
Sending the right person
the right message at the
right time.
Building a
Community
Sharing stories of
impact to gain support
from your followers.
Supporting Other
Marketing Channels
Email marketing lists
can support targeting
strategy across major
marketing channels.
Key Updates
Ensuring your
supporters are aware of
any important initiatives
and updates.
Building Support With
Email
Email Marketing Strategies
Benchmark Current Email Performance
1. Define Your Email Goals
2. Clean Your Contact List
3. Automate!
1. Benchmark Current Performance
Top KPI’s To Check
⚬ Bounce Rate (.55% Nonprofit Industry Average)
⚬ Unsubscribe Rate (.2% Nonprofit Industry Average)
⚬ Open Rate (26.6% Nonprofit Industry Average)
⚬ CTR In-Email (2.7% Nonprofit Industry Average)
⚬ Conversion rate - check in comparison to other marketing channels
Benchmarking Current Performance
2. Define Your Email Goals
Donation Goals?
• Volunteer Goals?
• Supporter Engagement Goals?
Email SMART Goals
S
Specific
What specifically are we trying to achieve? Why is this goal important?
Who/what is involved?
M
Measurable
How will we measure success? What milestones need to be set and met?
A
Attainable
What steps do we need to take to attain this goal? Do we have the
tools/systems in place to achieve this goal? If so, what will we use?
R
Relevant
Is this relevant for our long-term objectives? Is this the right time?
T
Time-bound
What is the time frame for this goal?
3. Clean Your Contact List
● Remove Unengaged Users
● Segment Lists
● Build Email List With Conversion Design
4. Automate
Use automations to create a long-lasting impact with your supporters
across various stages of their supporter journey.
Example Automations:
● Welcome Series
● Volunteer Series
● Recurring Donor Series
FREE Gift
For You
Add a subtitle here if
you’d like
*NEW* FREE Guide To Email
Marketing For Nonprofits
https://www.communityboost.org/guides
/email-marketing-guide-for-nonprofits/
The Future of the
Email Marketing
Things To Watch For in Email Marketing
1. iOS Data Restrictions & Results
a. Importance of 1st Party Data
2. DMARC Updates
3. Personalized Messaging
4. Artificial Intelligence
5. Interactive Emails
Data Restriction Updates
● Apple Mail Privacy Protection
○ For any users who choose to protect
their mail activity, marketers won’t
be able to accurately track certain
aspects of their email activity
● Apple Hide My Email
○ Hide My Email allows users to
camouflage their email addresses
when they subscribe to a newsletter
or sign up for an app. It generates a
unique, random email address that
automatically forwards to your
personal inbox.
Impact of Data Restrictions
Approximately 49% of email users rely on the Apple Mail App
● Skewed KPI’s
○ Open Rates
○ Device Data
○ Location Information
○ Click-Rates
● Lack of accurate data to use in remarketing
How to Combat Data Restrictions
● Redefine KPI’s
○ Clicks
○ Conversions
○ Unsubscribes
○ Spam Complaints
○ ROI
● Encourage Subscribers To Click
● Ask Subscribers For More
Information
○ Conversion Design
○ Welcome Series
Starting February 1st 2024, Google will introduce new and required email
security protocols.
SPF (Sender Policy Framework): a record in your domain's DNS that tells the
world which servers are authorized to send emails on your behalf.
DKIM (DomainKeys Identified Mail): adds a digital signature to your emails
DMARC (Domain-based Message Authentication, Reporting & Conformance)
is your way of clarifying what to do when someone tries to falsify emails
with your name.
DMARC Updates
● https://www.mail-tester.com/
● https://dmarc.org/resources/deployment-tools/
Tools to Check for DMARC Policies
Personalized Messaging
77% of email marketing ROI came
from segmented, targeted and
triggered campaigns.
77%
Personalized Messaging
Targeting the right person with the right message at the right time.
Customer Persona
A semi-fictional representation of
your ideal customer based on real
data and some select educated
speculation about customer
demographics, behavior patterns,
motivations, and goals
Customer Journey
The active research process
someone goes through leading
up to a purchase. The buyer’s
journey is made up of three
stages: the awareness stage,
the consideration stage, and the
decision stage.
Personalized Messaging in Action
Artificial Intelligence
AI can support on a variety of email marketing efforts like:
● Send times
● Subject lines
● Copywriting
AI isn’t meant to replace you, it’s meant to optimise your workload and help
you scale your email marketing efforts.
Interactive Emails
With in-email clicks becoming such
an important metric in email
performance benchmarking, it’s
important to encourage engagement
within emails.
● Large CTA Buttons
● Interactive Images
● Accordion Features
● Surveys
Recap: Evolution in Email Marketing
iOS Data Restrictions & Results
a. Importance of 1st Party Data
2. Personalized Messaging
3. Artificial Intelligence
4. Interactive Emails
Q&A
Explore the opportunities
your organization has to
optimize your email
marketing in 2024 for
increased engagement and
donations!
Elevate Your Email Marketing Strategy
Book Your FREE Game-Planning Session
CommunityBoost.org/lets-talk 🚀

More Related Content

Similar to Nonprofit Email Marketing in 2024: Accelerate Success on the Most Effective Channel

Latest Email Marketing Trends
Latest Email Marketing TrendsLatest Email Marketing Trends
Latest Email Marketing TrendsDIGITALAPSS
 
Make Your Email Investment Pay for Itself
Make Your Email Investment Pay for ItselfMake Your Email Investment Pay for Itself
Make Your Email Investment Pay for ItselfDatranMike
 
Email Marketing - Maximizing ROI
Email Marketing - Maximizing ROIEmail Marketing - Maximizing ROI
Email Marketing - Maximizing ROINorman Miglietta
 
3 Steps to Building a Killer Marketing Strategy
3 Steps to Building a Killer Marketing Strategy3 Steps to Building a Killer Marketing Strategy
3 Steps to Building a Killer Marketing StrategyMK Getler
 
Blast, Drip, and Nurture Automated Marketing
Blast, Drip, and Nurture Automated MarketingBlast, Drip, and Nurture Automated Marketing
Blast, Drip, and Nurture Automated MarketingSpider Trainers
 
The Concept of Email Marketing Explained
The Concept of Email Marketing ExplainedThe Concept of Email Marketing Explained
The Concept of Email Marketing ExplainedBlue Mail Media Inc
 
Pure Progression: Optimising Email - November 2016
Pure Progression: Optimising Email - November 2016Pure Progression: Optimising Email - November 2016
Pure Progression: Optimising Email - November 2016Pure360
 
Win Customers’ Hearts & Minds with a Personalized Email Strategy
Win Customers’ Hearts & Minds with a Personalized Email StrategyWin Customers’ Hearts & Minds with a Personalized Email Strategy
Win Customers’ Hearts & Minds with a Personalized Email StrategyTinuiti
 
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...
 Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati... Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
 
Framework: Email Marketing Planner
Framework: Email Marketing PlannerFramework: Email Marketing Planner
Framework: Email Marketing PlannerMailigen
 
Email marketing basic guide
Email marketing basic guideEmail marketing basic guide
Email marketing basic guideYelkotech
 
Building and Effective Email Program
Building and Effective Email ProgramBuilding and Effective Email Program
Building and Effective Email ProgramJason Dalton
 
Constant Contact v. MailChimp
Constant Contact v. MailChimpConstant Contact v. MailChimp
Constant Contact v. MailChimpAnna Marie Hanna
 
Craft Your Career With Email Marketing Jobs.pptx
Craft Your Career With Email Marketing Jobs.pptxCraft Your Career With Email Marketing Jobs.pptx
Craft Your Career With Email Marketing Jobs.pptxk2technologies58
 
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
 
5 Keys to Effective Email Marketing
5 Keys to Effective Email Marketing5 Keys to Effective Email Marketing
5 Keys to Effective Email MarketingJason Dalton
 
The One-Two Punch: How To Combine Email & Direct Mail For Knockout Marketing ...
The One-Two Punch: How To Combine Email & Direct Mail For Knockout Marketing ...The One-Two Punch: How To Combine Email & Direct Mail For Knockout Marketing ...
The One-Two Punch: How To Combine Email & Direct Mail For Knockout Marketing ...Aaron Corson
 

Similar to Nonprofit Email Marketing in 2024: Accelerate Success on the Most Effective Channel (20)

Latest Email Marketing Trends
Latest Email Marketing TrendsLatest Email Marketing Trends
Latest Email Marketing Trends
 
Make Your Email Investment Pay for Itself
Make Your Email Investment Pay for ItselfMake Your Email Investment Pay for Itself
Make Your Email Investment Pay for Itself
 
Email Marketing - Maximizing ROI
Email Marketing - Maximizing ROIEmail Marketing - Maximizing ROI
Email Marketing - Maximizing ROI
 
3 Steps to Building a Killer Marketing Strategy
3 Steps to Building a Killer Marketing Strategy3 Steps to Building a Killer Marketing Strategy
3 Steps to Building a Killer Marketing Strategy
 
Blast, Drip, and Nurture Automated Marketing
Blast, Drip, and Nurture Automated MarketingBlast, Drip, and Nurture Automated Marketing
Blast, Drip, and Nurture Automated Marketing
 
The Concept of Email Marketing Explained
The Concept of Email Marketing ExplainedThe Concept of Email Marketing Explained
The Concept of Email Marketing Explained
 
Pure Progression: Optimising Email - November 2016
Pure Progression: Optimising Email - November 2016Pure Progression: Optimising Email - November 2016
Pure Progression: Optimising Email - November 2016
 
Win Customers’ Hearts & Minds with a Personalized Email Strategy
Win Customers’ Hearts & Minds with a Personalized Email StrategyWin Customers’ Hearts & Minds with a Personalized Email Strategy
Win Customers’ Hearts & Minds with a Personalized Email Strategy
 
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...
 Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati... Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...
 
Framework: Email Marketing Planner
Framework: Email Marketing PlannerFramework: Email Marketing Planner
Framework: Email Marketing Planner
 
Email marketing basic guide
Email marketing basic guideEmail marketing basic guide
Email marketing basic guide
 
Building and Effective Email Program
Building and Effective Email ProgramBuilding and Effective Email Program
Building and Effective Email Program
 
Using Email to Engage your Market
Using Email to Engage your MarketUsing Email to Engage your Market
Using Email to Engage your Market
 
Constant Contact v. MailChimp
Constant Contact v. MailChimpConstant Contact v. MailChimp
Constant Contact v. MailChimp
 
Bronto
BrontoBronto
Bronto
 
Bronto
BrontoBronto
Bronto
 
Craft Your Career With Email Marketing Jobs.pptx
Craft Your Career With Email Marketing Jobs.pptxCraft Your Career With Email Marketing Jobs.pptx
Craft Your Career With Email Marketing Jobs.pptx
 
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013
 
5 Keys to Effective Email Marketing
5 Keys to Effective Email Marketing5 Keys to Effective Email Marketing
5 Keys to Effective Email Marketing
 
The One-Two Punch: How To Combine Email & Direct Mail For Knockout Marketing ...
The One-Two Punch: How To Combine Email & Direct Mail For Knockout Marketing ...The One-Two Punch: How To Combine Email & Direct Mail For Knockout Marketing ...
The One-Two Punch: How To Combine Email & Direct Mail For Knockout Marketing ...
 

More from Bloomerang

0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdfHow to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdfBloomerang
 
Donations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdfDonations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdfBloomerang
 
0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdf0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdfBloomerang
 
Donations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdfDonations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdfBloomerang
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang
 
Kindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdfKindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdfBloomerang
 
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdfBloomerang
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfBloomerang
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdfBloomerang
 
Communications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfCommunications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfBloomerang
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyBloomerang
 
Database Management.pdf
Database Management.pdfDatabase Management.pdf
Database Management.pdfBloomerang
 
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipLeading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipBloomerang
 
Google & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do ChecklistGoogle & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do ChecklistBloomerang
 
2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdfBloomerang
 
Copy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfCopy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfBloomerang
 
Strategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfStrategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfBloomerang
 

More from Bloomerang (20)

0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdfHow to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
How to Build a Fundraising Board- Darian Rodriguez Heyman 3-6-24.pdf
 
Donations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdfDonations and Pledges Part 2_BLG Build.pdf
Donations and Pledges Part 2_BLG Build.pdf
 
0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdf0306 - Nonprofit Success Slide Template.pdf
0306 - Nonprofit Success Slide Template.pdf
 
Donations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdfDonations and Pledges Part 1_BLG Build.pdf
Donations and Pledges Part 1_BLG Build.pdf
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
 
Kindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdfKindful to Bloomerang Webinar slides .pdf
Kindful to Bloomerang Webinar slides .pdf
 
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdf
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf
 
Communications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdfCommunications Trends for Fundraising Success in 2024.pdf
Communications Trends for Fundraising Success in 2024.pdf
 
Database Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang AcademyDatabase Set Up Basics Bloomerang Academy
Database Set Up Basics Bloomerang Academy
 
Database Management.pdf
Database Management.pdfDatabase Management.pdf
Database Management.pdf
 
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipLeading With Impact: Looking Ahead at 2024 Trends in Leadership
Leading With Impact: Looking Ahead at 2024 Trends in Leadership
 
Google & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do ChecklistGoogle & Yahoo's Email Update: Your Must-Do Checklist
Google & Yahoo's Email Update: Your Must-Do Checklist
 
2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf2_7_24 NP Success_ Annual Reports.pdf
2_7_24 NP Success_ Annual Reports.pdf
 
Copy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdfCopy of PayPal Course - Academy Slide Deck 2024.pdf
Copy of PayPal Course - Academy Slide Deck 2024.pdf
 
Strategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdfStrategic Planning The PROCESS Handout 2024.pdf
Strategic Planning The PROCESS Handout 2024.pdf
 

Recently uploaded

Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentPim van der Noll
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DaySri Ambati
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...Scott Andery
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsNathaniel Shimoni
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfpanagenda
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI AgeCprime
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 

Recently uploaded (20)

Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI Age
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 

Nonprofit Email Marketing in 2024: Accelerate Success on the Most Effective Channel

  • 1. Nonprofit Email Marketing In 2024: Accelerate Success On The Most Effective Channel 🚀 Presented by Ashley Brannan Community Boost Consulting
  • 2. S P E A K E R Ashley Brannan Senior Channel Advancement Lead Ashley is a Senior Channel Advancement Lead, and has been on the Community Boost team for 3 years. She is an expert in channel management, partnership building, and business development, and is passionate about helping nonprofits achieve their goals. 3 inch x 3 inch photo here
  • 3. 500+ Nonprofits Directly Supported via Agency 200+ Nonprofits Supported via Accelerator $50 MM Donation Revenue Generated 50,000+ NPO Leaders Registered for Nonprofit Marketing Summit Community Boost exists to empower nonprofits and causes through high impact digital marketing so they can change the world.
  • 4.
  • 5. A N S W E R P O L L How confident are you in your email marketing efforts? ● Very confident - our email marketing is going great! ● Confident - our email marketing is getting good results. ● Not so confident - our email marketing is going okay but there’s room for improvement ● Not at all confident - our email marketing isn’t consistent and delivers little to no results
  • 6. What is the goal of email marketing?
  • 7. The Power of the Email Marketing
  • 8. The Power of Email Marketing 70% Of NPO’s Do Not Have An Outlined Email Strategy 25% Of Online Donations Generated via Email 77% Email Revenue is Generated Via Personalized Automation 22% Average Open Rate for NPO’s (compared to an average of 15% for other industries)
  • 9. Benefits of Email Marketing ● Increase ○ New Donor Acquisition ○ Recurring Giving ○ List Growth ○ Engagement with Email ○ Conversion Rate ● Improve ○ Donor Retention ○ Communication ○ Reporting ○ Tracking
  • 10. What Is Email Good For? Targeted Messaging Sending the right person the right message at the right time. Building a Community Sharing stories of impact to gain support from your followers. Supporting Other Marketing Channels Email marketing lists can support targeting strategy across major marketing channels. Key Updates Ensuring your supporters are aware of any important initiatives and updates.
  • 12. Email Marketing Strategies Benchmark Current Email Performance 1. Define Your Email Goals 2. Clean Your Contact List 3. Automate!
  • 13. 1. Benchmark Current Performance Top KPI’s To Check ⚬ Bounce Rate (.55% Nonprofit Industry Average) ⚬ Unsubscribe Rate (.2% Nonprofit Industry Average) ⚬ Open Rate (26.6% Nonprofit Industry Average) ⚬ CTR In-Email (2.7% Nonprofit Industry Average) ⚬ Conversion rate - check in comparison to other marketing channels
  • 15. 2. Define Your Email Goals Donation Goals? • Volunteer Goals? • Supporter Engagement Goals?
  • 16. Email SMART Goals S Specific What specifically are we trying to achieve? Why is this goal important? Who/what is involved? M Measurable How will we measure success? What milestones need to be set and met? A Attainable What steps do we need to take to attain this goal? Do we have the tools/systems in place to achieve this goal? If so, what will we use? R Relevant Is this relevant for our long-term objectives? Is this the right time? T Time-bound What is the time frame for this goal?
  • 17. 3. Clean Your Contact List ● Remove Unengaged Users ● Segment Lists ● Build Email List With Conversion Design
  • 18. 4. Automate Use automations to create a long-lasting impact with your supporters across various stages of their supporter journey. Example Automations: ● Welcome Series ● Volunteer Series ● Recurring Donor Series
  • 19.
  • 20. FREE Gift For You Add a subtitle here if you’d like *NEW* FREE Guide To Email Marketing For Nonprofits https://www.communityboost.org/guides /email-marketing-guide-for-nonprofits/
  • 21. The Future of the Email Marketing
  • 22. Things To Watch For in Email Marketing 1. iOS Data Restrictions & Results a. Importance of 1st Party Data 2. DMARC Updates 3. Personalized Messaging 4. Artificial Intelligence 5. Interactive Emails
  • 23. Data Restriction Updates ● Apple Mail Privacy Protection ○ For any users who choose to protect their mail activity, marketers won’t be able to accurately track certain aspects of their email activity ● Apple Hide My Email ○ Hide My Email allows users to camouflage their email addresses when they subscribe to a newsletter or sign up for an app. It generates a unique, random email address that automatically forwards to your personal inbox.
  • 24. Impact of Data Restrictions Approximately 49% of email users rely on the Apple Mail App ● Skewed KPI’s ○ Open Rates ○ Device Data ○ Location Information ○ Click-Rates ● Lack of accurate data to use in remarketing
  • 25. How to Combat Data Restrictions ● Redefine KPI’s ○ Clicks ○ Conversions ○ Unsubscribes ○ Spam Complaints ○ ROI ● Encourage Subscribers To Click ● Ask Subscribers For More Information ○ Conversion Design ○ Welcome Series
  • 26. Starting February 1st 2024, Google will introduce new and required email security protocols. SPF (Sender Policy Framework): a record in your domain's DNS that tells the world which servers are authorized to send emails on your behalf. DKIM (DomainKeys Identified Mail): adds a digital signature to your emails DMARC (Domain-based Message Authentication, Reporting & Conformance) is your way of clarifying what to do when someone tries to falsify emails with your name. DMARC Updates
  • 28. Personalized Messaging 77% of email marketing ROI came from segmented, targeted and triggered campaigns. 77%
  • 29. Personalized Messaging Targeting the right person with the right message at the right time. Customer Persona A semi-fictional representation of your ideal customer based on real data and some select educated speculation about customer demographics, behavior patterns, motivations, and goals Customer Journey The active research process someone goes through leading up to a purchase. The buyer’s journey is made up of three stages: the awareness stage, the consideration stage, and the decision stage.
  • 31. Artificial Intelligence AI can support on a variety of email marketing efforts like: ● Send times ● Subject lines ● Copywriting AI isn’t meant to replace you, it’s meant to optimise your workload and help you scale your email marketing efforts.
  • 32. Interactive Emails With in-email clicks becoming such an important metric in email performance benchmarking, it’s important to encourage engagement within emails. ● Large CTA Buttons ● Interactive Images ● Accordion Features ● Surveys
  • 33. Recap: Evolution in Email Marketing iOS Data Restrictions & Results a. Importance of 1st Party Data 2. Personalized Messaging 3. Artificial Intelligence 4. Interactive Emails
  • 34. Q&A Explore the opportunities your organization has to optimize your email marketing in 2024 for increased engagement and donations! Elevate Your Email Marketing Strategy Book Your FREE Game-Planning Session CommunityBoost.org/lets-talk 🚀