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Art of the Impact Pitch: How To Craft Your Narrative for Funders and Nonprofits

TechSoup
TechSoup

Hosted by TechSoup on October 18, 2023. https://events.techsoup.org/e/mcws7r/ Do you struggle to explain what you’re building in simple language? Is your pitch not landing with funders and nonprofits? With over 25 years advising Fortune 100 companies, startups, TED speakers and impact organizations, Andrea Samson knows what it takes to capture attention in a pitch. In this 4th session in our makers series, she’ll detail the tried and tested ways of connecting with civil society organizations to realize your vision. In this session you’ll discover: Storytelling techniques that can capture and hold attention during your pitch A pitch deck structure that makes it easy to craft your narrative How customization, conversion and stewardship will help you stand out (and make it easy for them to say yes!) With these tools, Andrea will take you from randomly presenting features to concisely sharing the value you bring to funders and nonprofits that gets them excited to go on the journey with you.

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FROM IDEA TO OPPORTUNITY
How to Craft Your Narrative for Funders & Nonprofits
Art of the Impact Pitch: How To Craft Your Narrative for Funders and Nonprofits
Our unique lens provides context for our complex ideas, so
they are understood, acted upon and amplified – building
toward a future that is inclusive, sustainable and driven by a
collective vision
Why do we tell
stories?
STORIES ARE
CARRIERS FOR
IDEAS
AND
CONNECTORS
FOR THOUGHT
LEADERS
FROM IDEA TO IMPACT TO INCOME
STORY
ENGAGEMENT IDEA
INTEREST
CONNECTION
UNDERSTANDING
IMPACT
INCOME
Ad

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Art of the Impact Pitch: How To Craft Your Narrative for Funders and Nonprofits

  • 1. FROM IDEA TO OPPORTUNITY How to Craft Your Narrative for Funders & Nonprofits
  • 3. Our unique lens provides context for our complex ideas, so they are understood, acted upon and amplified – building toward a future that is inclusive, sustainable and driven by a collective vision
  • 4. Why do we tell stories?
  • 6. FROM IDEA TO IMPACT TO INCOME STORY ENGAGEMENT IDEA INTEREST CONNECTION UNDERSTANDING IMPACT INCOME
  • 7. STORY / CONTEXT Acts as an impact statement, gets your audience leaning in This should have a relevant bridge to the Statement of Purpose CORE IDEA / PROBLEM STATEMENT Key Message 1 Support for KM 1 Take Away KM 1 Key Message 2 Support for KM 2 Take Away KM 2 Key Message 3 Support for KM 3 Take Away KM 3 Close Refer back to your commanding opening / Impact Statement Reiterate your Statement of Purpose End with YOUR ASK - WHAT YOU NEED PITCH Canvas Framework 1. Target Market / Size 1.1 TEAM 1.2 What is your solution 2. Revenue Model 2.1 Marketing Strategy 2.2 Competition 3. Value Proposition 3.1 Financials 3.2 Milestones
  • 8. 45% OF DECISION-MAKERS AND EXECUTIVES ARE MORE LIKELY TO ENGAGE WITH A COMPANY OR ORGANIZATION IF ITS LEADERS ARE PERCEIVED AS THOUGHT LEADERS IN THEIR RESPECTIVE FIELDS. Edelman, LinkedIn. (n.d.). 2019 B2B Thought LeadershipImpact Study. https://business.linkedin.com/content/dam/business/marketing- solutions/global/en_US/campaigns/documents/pdfs/2019-thought-leadership-impact-study.pdf
  • 10. CHOOSING A HELPFUL PERSPECTIVE
  • 11. What is YOUR MINDSET DEFAULT?
  • 12. MINDSET WHAT ARE YOU CONVEYING? THOUGHT LEADER Connector EMOTIONAL CONNECTION (INFLUENCE) CONFIDENCE IN YOUR KNOWLEDGE Experts Changemakers
  • 13. 58% OF DECISION- MAKERS AND EXECUTIVES HAVE AWARDED BUSINESS BASED ON THEIR PERCEPTION OF THE THOUGHT LEADERSHIP OFFERED.
  • 14. IDEAS? What are they and how do we create them?
  • 15. “Don’t tell me WHAT you know Tell me HOW AND WHY you know it!” -- Drew Dudley
  • 16. WRITING YOUR IDEA WHAT: Your TOPIC, context or description of what you do or what your idea addresses. This can be a Concept, Situation, Innovation, etc., NOUNS HOW Your UNIQUE point of view driven by your experience, skill, culture, belief, etc. How you address or activate your WHAT. Actions, Changes VERBS WHY Your IMPACT The result, desired outcome, of your WHAT / HOW Your Passion about this topic, where you connect with your audience DESCRIPTORS / EMOTIONS
  • 17. Today I’m going to talk to you about WHAT and I will show you HOW because WHY SOP TESTING FRAMEWORK
  • 18. EXAMPLE WHAT FREEDOM HOW a powerful vision that all citizens believe WHY come together as equals regardless of race and grow our society beyond what we think is possible
  • 19. Today I’m going to talk to you about FREEDOM and I will show you that when we have a powerful vision that all citizens believe we can come together as equals regardless of race and grow as a society beyond what we think is possible.
  • 20. YOUR CORE IDEA IS YOUR THOUGHT LEADERSHIP “Our unique lens provides context for our complex ideas, so they are understood, acted upon and amplified – building toward a future that is inclusive, sustainable and driven by a collective vision.”
  • 23. YOUR STORY IS CONTEXT FOR YOUR IDEA 1. Environment 3. Issue / Conflict / Opportunities 2. Characters 4. Tension Point / Raising of Stakes 5. Ending / Outcome / Conclusion CORE IDEA
  • 24. STORY / CONTEXT Acts as an impact statement, gets your audience leaning in This should have a relevant bridge to the Statement of Purpose CORE IDEA / PROBLEM STATEMENT Key Message 1 Support for KM 1 Take Away KM 1 Key Message 2 Support for KM 2 Take Away KM 2 Key Message 3 Support for KM 3 Take Away KM 3 Close Refer back to your commanding opening / Impact Statement Reiterate your Statement of Purpose End with YOUR ASK - WHAT YOU NEED PITCH Canvas Framework Your STORY concludes here Your STORYstarts here Your IDEAgoes here 1.0 Target Market / Size 1.1 TEAM 1.2 What is your solution 2.0 Revenue Model 2.1 Marketing Strategy 2.2 Competition 3.0 Value Proposition 3.1 Financials 3.2 Milestones Your STORYcontinues here
  • 25. Our unique lens provides context for our complex ideas, so they are understood, acted upon and amplified – building toward a future that is inclusive, sustainable and driven by a collective vision
  • 26. VALUE + ACTION = OUR FUTURE Follow me on LinkedIn Or email me at: andrea@talkboutique.com