Hosted by TechSoup on October 18, 2023. https://events.techsoup.org/e/mcws7r/ Do you struggle to explain what you’re building in simple language? Is your pitch not landing with funders and nonprofits? With over 25 years advising Fortune 100 companies, startups, TED speakers and impact organizations, Andrea Samson knows what it takes to capture attention in a pitch. In this 4th session in our makers series, she’ll detail the tried and tested ways of connecting with civil society organizations to realize your vision. In this session you’ll discover: Storytelling techniques that can capture and hold attention during your pitch A pitch deck structure that makes it easy to craft your narrative How customization, conversion and stewardship will help you stand out (and make it easy for them to say yes!) With these tools, Andrea will take you from randomly presenting features to concisely sharing the value you bring to funders and nonprofits that gets them excited to go on the journey with you.

1. FROM IDEA TO OPPORTUNITY
How to Craft Your Narrative for Funders & Nonprofits

3. Our unique lens provides context for our complex ideas, so
they are understood, acted upon and amplified – building
toward a future that is inclusive, sustainable and driven by a
collective vision

4. Why do we tell
stories?

5. STORIES ARE
CARRIERS FOR
IDEAS
AND
CONNECTORS
FOR THOUGHT
LEADERS

6. FROM IDEA TO IMPACT TO INCOME
STORY
ENGAGEMENT IDEA
INTEREST
CONNECTION
UNDERSTANDING
IMPACT
INCOME

7. STORY / CONTEXT
Acts as an impact statement, gets your audience leaning in
This should have a relevant bridge to the Statement of Purpose
CORE IDEA /
PROBLEM STATEMENT
Key Message 1
Support for KM 1
Take Away KM 1
Key Message 2
Support for KM 2
Take Away KM 2
Key Message 3
Support for KM 3
Take Away KM 3
Close
Refer back to your commanding opening / Impact Statement
Reiterate your Statement of Purpose
End with YOUR ASK - WHAT YOU NEED
PITCH Canvas Framework
1. Target Market / Size
1.1 TEAM
1.2 What is your solution
2. Revenue Model
2.1 Marketing Strategy
2.2 Competition
3. Value Proposition
3.1 Financials
3.2 Milestones

8. 45% OF DECISION-MAKERS AND
EXECUTIVES ARE MORE LIKELY TO
ENGAGE WITH A COMPANY OR
ORGANIZATION IF ITS LEADERS ARE
PERCEIVED AS THOUGHT LEADERS IN
THEIR RESPECTIVE FIELDS.
Edelman, LinkedIn. (n.d.). 2019 B2B Thought LeadershipImpact Study. https://business.linkedin.com/content/dam/business/marketing-
solutions/global/en_US/campaigns/documents/pdfs/2019-thought-leadership-impact-study.pdf

9. Your Perspective
Drives Your MINDSET

10. CHOOSING A HELPFUL PERSPECTIVE

11. What is YOUR MINDSET DEFAULT?

12. MINDSET
WHAT ARE YOU CONVEYING?
THOUGHT
LEADER
Connector
EMOTIONAL
CONNECTION
(INFLUENCE)
CONFIDENCE IN YOUR KNOWLEDGE
Experts
Changemakers

13. 58% OF DECISION-
MAKERS AND
EXECUTIVES HAVE
AWARDED BUSINESS
BASED ON THEIR
PERCEPTION OF THE
THOUGHT LEADERSHIP
OFFERED.

14. IDEAS? What are they and how do
we create them?

15. “Don’t tell me WHAT you
know
Tell me HOW AND WHY
you know it!”
-- Drew Dudley

16. WRITING YOUR IDEA
WHAT:
Your TOPIC, context or
description of what you do or
what your idea addresses.
This can be a Concept,
Situation, Innovation, etc.,
NOUNS
HOW
Your UNIQUE point of view
driven by your experience, skill,
culture, belief, etc.
How you address or activate
your WHAT.
Actions, Changes
VERBS
WHY
Your IMPACT
The result, desired outcome, of
your WHAT / HOW
Your Passion about this topic,
where you connect with your
audience
DESCRIPTORS / EMOTIONS

17. Today I’m going to
talk to you about
WHAT and
I will show you HOW
because WHY
SOP TESTING FRAMEWORK

18. EXAMPLE
WHAT FREEDOM
HOW a powerful vision
that all citizens
believe
WHY come together as
equals regardless of
race and grow our
society beyond what
we think is possible

19. Today I’m going to talk to you about
FREEDOM and I will show you that
when we have a powerful vision
that all citizens believe we can
come together as equals regardless
of race and grow as a society
beyond what we think is possible.

20. YOUR CORE IDEA IS
YOUR THOUGHT
LEADERSHIP
“Our unique lens provides context
for our complex ideas, so they are
understood, acted upon and
amplified – building toward a
future that is inclusive, sustainable
and driven by a collective vision.”

22. Neural Coupling
Mirroring
Dopamine Release
Cortex Activity

23. YOUR STORY IS CONTEXT
FOR YOUR IDEA
1.
Environment
3.
Issue / Conflict /
Opportunities
2.
Characters
4.
Tension Point /
Raising of Stakes
5.
Ending /
Outcome /
Conclusion
CORE IDEA

24. STORY / CONTEXT
Acts as an impact statement, gets your audience leaning in
This should have a relevant bridge to the Statement of Purpose
CORE IDEA /
PROBLEM STATEMENT
Key Message 1
Support for KM 1
Take Away KM 1
Key Message 2
Support for KM 2
Take Away KM 2
Key Message 3
Support for KM 3
Take Away KM 3
Close
Refer back to your commanding opening / Impact Statement
Reiterate your Statement of Purpose
End with YOUR ASK - WHAT YOU NEED
PITCH Canvas Framework
Your STORY
concludes here
Your STORYstarts here
Your IDEAgoes here
1.0 Target Market / Size
1.1 TEAM
1.2 What is your solution
2.0 Revenue Model
2.1 Marketing Strategy
2.2 Competition
3.0 Value Proposition
3.1 Financials
3.2 Milestones
Your STORYcontinues
here

25. Our unique lens provides context for our
complex ideas, so they are understood, acted
upon and amplified – building toward a future
that is inclusive, sustainable and driven by a
collective vision

26. VALUE + ACTION =
OUR FUTURE
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Or email me at: andrea@talkboutique.com