Digital presentation of branding and logo designs for Congregation Beth Sholom

1. Logo Presentation for Congregation Beth Sholom — 08/08/18 1
Presented by Beth Singer Design on 08/08/18
Logo
Presentation
for Congregation
Beth Sholom

2. Re-invigorating
the image,
of Congregation Beth Sholom
the community,
the future
Logo Presentation for Congregation Beth Sholom — 08/08/18 2

3. LEARN
SIDEBAR
First, what is branding
and how does it function?
Logo Presentation for Congregation Beth Sholom — 08/08/18 3

4. LEARN
SIDEBAR
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why people
remember
you
Your
brand
is…
what
people
think
about
you
how
people
feel
about
you

5. LEARN
SIDEBAR In a world of millions of
messages, and lots of
competition for everyone’s
time, attention, and business,
effective branding creates
an instant emotional connection
between you and your
audiences.
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6. Great
examples
Other organizations
have successfully
distilled their “essence”
into their brand.
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7. What do you think of when you hear
the name World Wildlife Fund?
Conservation of wildlife and the environment,
on a global scale.
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8. What do you think of when you hear
the name Boys & Girls Club?
Nurturing kids who need it most
to have successful futures.
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9. What do you think of when you hear
the name Disney?
World-class family entertainment,
masters of fantasy and memories.
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10. LEARN
SIDEBAR These instant associations come from:
• Consistent visual treatment
• Consistent messages
• Sustained and deliberate voice in
the delivery of every touch point.
…and that adds up to a brand.
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11. LEARN
SIDEBAR The logo and the tagline are only two
pieces in the equation of branding.
Each touch-point
reinforces or creates a new
perception.
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12. Let’s review
our key
messages:
CBS is:
1. vibrant home
2. A purposeful lifestyle of Jewish
3. An inclusive, warm, welcoming
community
4. A celebration of Jewish music,
singing & prayer
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13. Our focus
from now
on
Our key messages will
drive our narrative.
All the stories we tell, and all
the decisions we make moving
forward, will be in service to our
key messages.
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14. Our new
logo,
combined
with our
new tagline,
will express
the essence
of CBS’
brand.
1. vibrant home
2. A purposeful lifestyle of Jewish
learning
3. An inclusive, warm,
welcoming community
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15. Let’s look at some
logo and tagline
options
…and decide which one, along with
the tagline, most closely expresses
the essence of CBS!
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A This option tracks to Jewish learning through the book formation, inclusion through the color, and Jewish values through the flame.

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B This option tracks to more distinctly to Jewish learning through the addition of the outside book cover, inclusion through the color,
and Jewish values through the flame.

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C This option tracks to a vibrant Jewish home through the color and formation, learning through the books, and an inclusive
community through the color. Additionally, it has a “stained glass” reference, a traditional reference to Jewish iconography.

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D This option tracks to a vibrant Jewish home through the color and formation, learning through the books, and an inclusive
community through the color.

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E This option tracks to a vibrant Jewish home through the formation and an inclusive community through the color. It also has a very
contemporary feel to it, so it skews younger.

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F This option tracks to inclusiveness and vibrancy through the color treatment, and harkens to Conservative Judaism through the Hebrew.

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G This option tracks to inclusiveness and vibrancy through the color treatment, and touches on the idea of a modern type of
Conservative Judaism through the Hebrew typeface.

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ALTERNATIVE TAGLINES

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ALTERNATIVE TAGLINES

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A B
C D G
F
E

26. Now, let’s put the
logo and tagline in
context of the
brand.
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30. “Our Jewish identity is more than
who we are, it’s how we live.”
Everyday, Inspired
“CBS is our children’s second
home. Here, they know who they
are, and they thrive.”
Our Children, Inspired
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What I like
best about
CBS:

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