2. Colour
In terms of colours
and font, the
newspaper’s website
design has some
similarities to the Isle
of Wight County
Press newspaper. The
main colours of the
newspaper’s website
are red, white and
black. These colours
could be associated
with travel by
representing the red
jet. Like the print
version (not
necessarily the colour
red) ,the colours
black and white are
used to keep up the
look of a traditional
form of a newspaper.
However, the website
also uses other
various colours to try
and modernise the
newspaper’s website.
The name of the
newspaper has been
kept to the same
design and colours on
the
newspaper’s website.
The font itself is quite
gothic and fancy
(using traditional
colours black and
grey) ,whereas next
to the name of the
newspaper is the word
‘online’, which uses a
more modern type of
font. The colour of
this font is a bright
red which grabs the
audience’s attention,
to advertise that the
newspaper has now
got it’s own website.
Other than the
newspaper name, the
text is typed in a ‘sans
serif’ name font to fit
with the style of a
‘modern’ website and
to keep up with the
media.
Layout
The articles and other
features on the
newspaper website are
sorted into more
defined columns. The
website’s section bar is
placed underneath the
mast head. Also
featuring on the mast
head is the search bar,
and above the mast
head are the tabs for
‘Marketplace’, ‘IWCP
Gallery’ and ‘yoppul
(as well as
the main IWCP online
tab). Symbols for the
social networking sites,
Facebook and Twitter
are also placed above
the mast head, along
with a subscription
symbol. The main
news articles are
placed at the top of
website’s homepage,
with one article from
that section that is
slightly larger than the
other surrounding
articles. This is the
layout for most of the
other features/ articles
that are on the
website’s home page.
Underneath you then
have the ‘More News’
section, which is layed
out in a slightly more

3. landscape style.
This section is split into
two small columns, of
two lists
of different articles.
Other sections that are
placed on the middle of
the homepage are the
‘Lost at Sea Festival’ and
the Sport section. On the
top and middle right
hand side of the
homepage are
advertisements, along
with the ‘Most Read’
articles and the IOW
interactive road works
map. An advertisement
also features above the
mast head. Social media
also features on the
homepage, on the right
hand side. Tweets from
IOW Twitter accounts
such the ‘Island Roads’
‘Southern Vectis’ and
‘dtm_iow’ are shown,
informing the public about
the travel situations going
on, on the Island. At the
bottom of the website
homepage is a list of all of
the different headings.
Underneath each
subheading are lists ,
where each feature from
the website is sorted into
one of the where each
feature from the website is
sorted into one of the lists,
under the appropriate
subheading, (using
defined columns). The
main news section is split
into three columns, which
are, ‘News’, ‘More News’
and ‘Most Read’. The
same page layout as the
‘News section’
applies to some of the
sections from the
website’s section bar,
such as ‘Sport’, ‘Features’
and ‘Entertainment’. The
‘Most Read’ column
appears of almost every
section page (with the
exception of the ‘Jobs’,
‘Motors’ and ‘Property’
sections).
where the seemingly most
important articles are
placed.
Sections
The first column from the
‘News’ section, is the
‘News’ column. Each of
the different articles from
the ‘News column are
same size, with all of
them including a short
summary of the article,
and most of
the articles include a
small image. All of the
articles are all sorted
by the dates that they
were all published,
having the most
recently published
articles at the top of
the page (with the day,
date and year being
noted under each
article heading). By
clicking on either the
image or the article
heading, you can read
the whole article and
the picture will be
enlarged. The next
column is ‘More
News’, (which is a
slightly smaller
column than the
‘News’ column). No
images have been
provided for the

4. article headings in this
column, (some articles
provide an image once
you click on the article
heading). But like
the ‘News’ column, all
of the articles have
been sorted into the
dates that they were
published. The third
and smallest column is
the ‘Most Read’
column, where listed
are the top five most
read articles (the article
dates have also been
added underneath the
article heading).
Underneath the main
‘News’ section are
three other sections,
which are ‘Obituaries’,
‘Wedding Reports’ and
‘Video’. By
clicking on the Obituaries
section, you will find that
all of the most recent
deaths are found at the
top of the page,
and they are all sorted
into one column. A
summary of the
deceased’s early
background, life , and the
cause and date of their
death, are able to see
once you have clicked on
the deceased’s name.
The ‘Wedding Reports’
section, (like the
‘Obituaries’ section) is
sorted into one column,
where the most recent
wedding reports are at the
top of the page. You can
click on each wedding
report to read about each
of the couple’s
backgrounds, details of
the bride’s wedding
dress an the flowers,
and where they got
married, along with an
image from the couple’s
wedding day. The
‘Wedding Reports’
section also provides
useful information if
you yourself are
planning your own
wedding day. If you
click on ‘Wedding
Planner’, it gives you a
list of all of the things
that you must get done
for the wedding in the
appropriate months.
Other wedding
information includes
‘Bridal Fairs’ , where
each bridal fair from
the list taking place
includes the location,
the time and date, and
the contact details. The
‘Wedding Dress Guide’
provides style ideas
,and how to match your
dress with the theme of
your wedding, and
gives you some ideas
and advice as to what
kind of dress would
best suit to your body
shape. The ‘Guides to
veils and trains’ also
includes a list and a
description of all of the
different veils and
trains that you can
choose from (also
offering advice on what
veils and trains would
suit you best). The
‘Wedding Flowers’
section sorts all of the
different

5. flowers by each of the
seasons, placing the
flowers into groups that
would appeal the most to
the appropriate season.
For example, the
Daffodils and Tulips are
sorted into the Spring
season, whereas the
Sweet Pea and the Freesia
are sorted into the
Summer season. There is
also a list of flowers, such
as Roses and Orchids that
can appeal to any season.
The final guide from the
‘Wedding Reports’
section is the ‘Wedding
Favours’. This guide
offers helpful suggestions
such as offering advice on
traditional favours,
provided favour ideas like
miniature bottles
of alcohol or lottery
tickets, and you’re very
own guide on how to
make your own
designed favour box.
The ‘Video’ section
includes all of the
Island’s latest news, all
sorted in order by date
(most recent at the top
of the page). All of
these videos you can
freely access. There is
also a ‘More Videos’
option where you can
watch all the of the
.
videos that are related
to the following
subjects, ‘News’,
‘Music’, ‘Sport’ and
‘Carnivals’.
The next section
along the section
bar is the ‘Sports
News’, which
provides all of the
latest news and
events for the
following sporting
activities, Football,
Rugby, Hockey, Ice
Hockey, Sailing,
Cricket and
Speedway. Other
sporting events
from this section
include the ‘Island
Games’ and
‘Cowes Week’.
Under the heading
‘Football’, is all of
the latest Football
news (which has
been divided into
the two columns
layout, ‘Football’
and ‘More Sport’.).
The Football news
articles include
the success of the
Wessex League,
Newport, the fall
of football teams,
such as The Vics,
who lost to
Lymington Town,
and the triumph
from St George's
Park, Newport,
who beat Verwood
Town. Another
triumph was
reported from
Westwood Park by
Cowes Sports, who
were up against
AFC Fawley.
Rugby news includes
Sandown

6. and Shanklin Rugby
Club hosting London
Irish, in able to run a
junior rugby camp.
Another rugby article
questions whether or
not the Sandown and
Shanklin Rugby Club
will stand a chance in
London after being
moved up third from
the bottom in the
league tables. Articles
on recent Rugby
victories have also
been posted. An article
about the IW
Barbarians, who beat
Romsey 63-0, and won
a tournament was
published. Another
article talks of how the
Sandown and Shanklin
Hurricanes
triumphed over
Belgrave.
Many articles have
been published about
the successful season of
the IW Hockey team.
Articles include the win
against Salisbury, and
winning the Hampshire
title.
The Ice Hockey section
focuses on the
Wightlink Raiders Ice
Hockey team. It talks of
the wins and defeats of
the Wightlink Raiders,
charity events that the
Wightlink Raiders take
part in, and any injuries
that any of the players
have suffered. One of
the articles that features
on the website is when
the team dressed up in a
pink ice hockey kit to
raise money for St
Mary’s Hospital.
Sailing News includes
more than 40 boats
apparently took part in
Royal Victoria’s Yacht
Club’s annual regatta,
where five trophy titles
were up to claim. The
weather conditions were
also mentioned, having
had the sailing race on
Cowes Week. The event
took place in August,
(and the win of Sir Keith
Mills at Cowes Week is
also mentioned).
More published victories
are found on the website
for the
cricket section. Talk of
Newport Cricket Club
possibly having a
chance of competing in
the Harwoods Renault
IW league. Other
articles include the
frustration for Ryde
Cricket club when
weather conditions lost
the team valuable
points.
The Speedway section
looks at Adam Ellis,
who has kept up a
record of impressive
speedway scores. This
section also looks at
the rise in injuries for
speedway competitors,
after one rider was
ruled out of one match
and two others were
involved in a crash

7. whilst competing.
A list of games and
fundraising that took
place for the NatWest
Island Games over the
summer are listed in
the Island Games
section. The games
include Swimming,
Golf and Sailing.
Triathlon’, the
‘Quadrathlon’ and the
‘Boxing Day Fun Run’.
The videos on the website
date as far back as 2008.
Under ‘Features’ is a list
of different topics, where
many articles related to
that particular topic are
published. The first topic
The Cowes Week
is ‘Gardening’, where
section looks at new
Richard White writes
records that have been articles, discussing
broken, sailing
gardening. The next topic
successes/victories
along the list is ‘Wight
and cancelled races.
Living’’ which discusses
issues such as keeping
food real, but also looks at
positive news such as an
In the Sports Videos
section, you can watch increasingly growing
social enterprise for Care
a series of games and
in the Garden interest
events. Videos that
feature on the website company.
are the ‘West Wight
‘Property of the Week’
looks at a range of
different properties that
have been chosen for
‘Property of the Week’.
Properties include a
converted barn, which is
located in Carisbrooke.
It has four bedrooms and
is designed for people
with horses. Another
property is a three
bedroom flat which is
located along Ventnor
beach.
The ‘Letters’ section
looks at all of the letters
sent to the editor by the
public, discussing
issues, or raising
awareness about topics
that concern them.
Letters from this section
discuss the number of
public toilets along the sea
front, dog attacks, and the
lack of enthusiasm for the
Isle of Wight Carnivals.
‘Islanders Reunited’ helps
people to trace missing
loved ones, bands and
properties. The public
writes in to the IWCP
asking for help to trace
someone that they once
knew. Underneath some of
the appeals to find their
loved ones, are links to
websites such as
www.adoptionsearchreunio
n.org.uk.
The ‘Looking Back’ section
looks back on all of the
memorable events that took
place on the same day that
each article was published,
100 years ago.

8. Looking back on
September 6th , 1913,
looks at how a man
escaped after being hit
by a wagon. August 30th,
1913 looks at how the
chairman of Cowes
District Council
christened four lion cubs
with champagne.
Articles from the nature
section include the
effects of the weather,
animal reports, and a
look at different types of
flowers. These articles
date as far back as 2011.
his opinion and
comment on
different
topics/pressuring
issues. These topics
include
choosing the right
shampoo for your
hair, how language is
effected by television
and politics and the
Isle of Wight
election.
The ‘View From
Here’ section is very
similar to the ‘Island
Life’ section, with a
selection of different
The ‘Island Life’ section articles that have no
is filled with a group of relevance to each
randomly selected
other, have been
articles, where a man,
grouped together.
named Keith Newberry This section looks at
gives
a family of
quadruplets who have
all managed to secure
a place at University,
how the talk of how
summer is coming to
an end and other
various articles.
The features section
is split up into four
sections, which are
‘Gigs and Guide
Events’, ‘Cinema
Listings’, ‘Stage
Reviews’, ‘Cinema
Listings’ and ‘Music’.
The ‘Gigs and Guide’
section has three filter
menus for you to use
to find a particular
music/other events.
The first filter looks
at each of the
different categories,
such as
theatre, festival,
courses/workshops and
fairs/markets/sales. The
second filter gives you a
list of all of the different
towns on the Isle of
Wight, to try and help you
narrow down the search
for the event that you are
interested in. Or you can
just use this filter to see
what other events are
going on around other
parts of the Island. The
third filter looks at the
dates at when certain
events take place. You can
either, use the drop down
menu to look at the events
that are taking place today,
in the next week and in
the next two weeks. Or
you can type in the date to
see what other events are
happening

9. on that date, and
how long the event
lasts for. Underneath
all three filter menus,
is a list of ‘Today’s
Events’ (which are
happening on that
day), which includes
the name of the
event, the time of
when the event starts
and finishes and the
location. There is
also the option to
submit for a free
listing from the Gig
Guide and Events
section by getting in
contact with the
editor of the Isle of
County Press.
Looking at the
‘Cinema Listings’
section, the latest
film releases are found at
the top of page, under the
sub heading ‘ Hot Ticket’.
Next to the film title, there
is a short summary of the
film plot, along with the age
certificate of that film, and
the name of the cinema
where the film is being
screened.
The next paragraph down is
exactly the same as ‘Hot
Ticket’ section, except this
section looks at the films
that are still being shown in
cinemas (underneath the
heading ‘Still Showing’).
The ‘Arthouse’ section
looks at all of the screenings
and events that will be
taking place there. There
also a list of cinemas and
theatres where films are
being screened, some of
which.
have provided links to
their website/s. The
‘Stage Reviews’
section looks at a
variety of different
performances that
have been happening
all over the Island.
Some of these
performances include,
Romeo and Juliet, A
Midsummer Night’s
Dream and Black
Widow.
Various music related
articles are found in
the ‘Music’ section.
Most of these articles
are to do with people
hosting music events
or singing to raise
money for various
charities.
Articles include a music
event that has been
organised to raise money
for a children’s charity,
called Layla’s Trust, and
the Phoenix choir who are
helping to raise money for
new lightweight
wheelchairs. Other
articles from this section
include a tribute show for
the 30th anniversary for
the late Billy Fury, and a
singer-songwriter, named
Steve Appleton, who
came and performed on
the Island during the
summer.
The ‘Info Desk’ section
covers all of the useful
information that you
would need if you were
visiting the

10. Island (or just in need of
general information). This
section looks at the ‘Isle of
Wight Weather’, which
includes a brief overview
of the weather for the next
five days, and a much
more detailed overview of
the weather for the next
five days.
provides you with links
for the different
ferry/boat links, which
will provide you with
the ferry timetables,
fares and other
information.
The ‘Traffic
Information’ informs
you of any road
closures or of any new
The ‘High Tides’ section
updates weekly, giving you traffic lights put in
place. It also gives you
a list of all the different
the time and date of
high tides times that will
be occurring in the current when the traffic lights
towns, Cowes and Wooton, will be placed or how
long the road closure
Freshwater, Newtown,
will last. It is updated
Ryde and Bembridge,
weekly.
Sandown and Shanklin,
Ventnor and Yarmouth.
The ‘Useful Numbers’
The ‘Ferry Times’
offers a list of numbers
that would possibly be
useful to you or
someone you know
in a state of
emergency.
Numbers for helpful
services include
‘Health Adviser,
Aids Information’,
the ‘IW Woman’s
Refuge’ and ‘St
Mary’s Hospital’.
A ‘Chemist Rota’ is
also published for all
of the local Island
chemists.
A range of different
web links have been
submitted to the Isle
of Wight County(
under the heading
‘Web Links’). There
is also a link that
allows you to submit
your own
link for your website.
The ‘Contact section’ offers
the numbers and email
addresses that you would
need if you wanted to get in
contact with either, the
Editorial, Advertising,
General Enquiries. The Isle
of Wight County Press
address is placed
underneath. This section
also mentions the opening
and closing times of the
County Press Office and the
County Press Shop. It also
advertises the County Press
website’s services, by
encouraging people to
submit stories, pictures and
videos via email for the
website. If you have any
queiries, there is the option
to send a message to the
either the editorial

11. advertising, or the
webmaster section. You
would also need to
provide your contact
details.
The ‘Wedding Reports’
section allows you to
submit wedding reports
by downloading a form
to fill in (either in PDF
format or the document
version, links are
included).
The subscriptions
section offers a range of
different deals. For
example, the ‘Special
Offers for Islanders’
only charges £4 for four
issues of the County
Press. Other deals
include £17.50 for
thirteen copies of the
Isle of Wight County
Press, £35.00 for twenty
six copies, and £70.00
for UK Postal
Subscription.
Also, on the website’s
homepage, the search
bar has the option
whether you either
want to search for
articles or family
announcements.
Press website It also
tells you the exact
number of people that
have visited a specific
advertisement section
on the website. For
example the ‘Property’
section has had 6,773
visitors, and the ‘Jobs’
section has had 24,986
visitors.
This main
advertisement page
Adverts
offers advertisement
With the ‘Advertising deals such as the
‘Single-ad bookings’
section’ you have the
and ‘Multi-ad
option to advertise a
bookings’, as well as
family announcement
advertising the ‘Isle of
or place your own
advertisement. You can Wight County Press
Marketplace’ and
do this by either
advertising on the
sending in
County Press mobile
advertisements to the
County Press office, or website .
advertise via the
County
You can Place Your Ad’,
where you can either put in
an advertisement for either
the ‘Isle of Wight County
Press Marketplace’, or for
the County Press newspaper.
All the sections that you
need information for
advertising with the County
Press newspaper are
available with contact
details.
The ‘Jobs’ section has four
drop down menus to help
you find the specific job that
you are looking for. The first
drop down menu is named
‘Category’, which shows a
variety of different types of
jobs. The other drop down
menus look at the location,
the date that each job
advertisement was

12. published, and how many The Property section has four
advertisements that you
main tabs. These are ‘Home’,
want shown per page.
‘For Sale’, ‘Letting’ and
‘Commercial and Land’,
This is the same with the where all the of the
‘Motors’ section. The first properties are sorted into the
drop down menu looks at appropriate sections. The
the different types of cars, ‘Property Section’ drop down
and the next drop down
menus include the ‘Type of
menu looks at the different Property’, ‘Minimum
makes of cars. The other bedrooms’, ‘Minimum Price
drop down menus include and ‘Maximum Price’. You
the date that the
can find the location of a
advertisement was
specific property by going on
published, how many
the drop down menu ‘Listed’
advertisements that you
(which lists all of the towns
would want shown to you on the Isle of Wight. And you
per page. Another menu is can find out when the
named ‘Model’, where you property advertisements were
actually type in what
published within 24 hours, 5
model car you are looking days or 10 days. There is also
for (if you are being really a drop down menu for it you
specific).
were looking for a specific
property, ( examples
would be Holiday home,
and Equestrian Home,
Chalet). An image of the
Isle of Wight features at
the top of the page
where you can click to
look at properties in
different parts of the
Island. A few images of
different properties also
feature near the bottom
of the page. When you
click on the other three
main tabs (‘For Sale’,
‘Letting’ and
‘Commercial’), each
page presents you with a
list of properties (related
to the heading). Each of
the properties provide a
detailed description of
that property, the
location
, the price and the
name of the estate
agent that is trying to
sell that property.
Another heading that
features in this
section is ‘Private
Properties’. By
clicking on the
‘Private Properties’
heading, it takes you
to a new page where
you can search for
private properties
,using the search
engine provided.
By clicking on the
‘Private Properties’
heading, it takes you
to a new page where
you can search for
private properties
,using the search
engine

13. provided. The drop
down menus also
feature again at the top
of the page.
The ‘Classfields’
section includes
advertisements for the
‘Isle of Wight County
Press Marketplace’.
By clicking on the
advert, it takes you
directly to the
Marketplace
homepage. You can
browse the different
sections of this
webpage, sections
include ‘Books and
Magazines’,
‘Electronics’,
‘Furniture and
Household Items’ and
‘Leisure, Sport and
Camping’. You can
either do this by
clicking on the
appropriate section/s,
or using the search
engine at the top of the
page. The search
engine includes
searching for the item,
specific categories (or
one particular
category), and by price
range. By signing up
with Marketplace, you
can place your own
listing, and you are
given all the
information for the
benefits of being a
buyer or seller of
Marketplace (see
under the ‘Features’
section). If you are
unsure of anything, the
webpage’s ‘Help’
section will provide
you with all of the
information or answers
that you
may need. If you have
any other queries, the
website provides you
with the contact details
on how to get in touch.
The ‘Marketplace’ tab
that features on the
website’s homepage also
takes you directly to the
Marketplace webpage.
A range of different
services have been
provided. These services
include Accountancy,
Computers and Internet
services, Insurance and
Finance and Security
Services. If you want to
be a part of the
‘Services’ section, there
is an email address that
you can
contact about getting
involved.
The ‘IWCP Gallery tab’ lists
different events that have
taken place on the Isle of
Wight, and provides you
with pictures from that
event/s. Some of these events
include, ‘Wight Challenge’ ,
‘Reader’s Gallery’ and the
‘West Wight Swim’. Photos
from the Isle of Wight
Bestival also are included.
There is the option to buy
any photos, where you can
look through the photo
collection from that event
(giving you the option to buy
the whole photo collection
instead of buying just one or
two). You can also look at
the slideshow from the event
and look at the collection

14. products and prices of
the photo/s. You can
sign up with ‘Photobox’
and create your own
photo gallery and
browse other photo
galleries that people
have created.
The ‘Yoppul’ tab takes
you to the main Yoppul
website where you can
read all of the latest
articles.
Social Media
By clicking on the
Twitter icon (that is
found along the top of
the masthead) it takes
you directly to the Isle
of Wight County Press
Twitter account, where
you can keep up to
date with the
latest news from the
Isle of Wight County
Press by scrolling
through the accounts’
‘tweets’. You can also
share the County
Press’s tweets by
retweeting certain
tweets from the other
account to share with
other followers. Or you
can ‘Favourite’ a
certain tweet or tweets,
so you can look back on
them if you want to
read them/need them
again. (Tweets also
feature from different
Isle of Wight Twitter
accounts that are
associated with travel
on the website
homepage). This is the
same with the Facebook
icon. Once
you have clicked on the
Facebook icon, you are
taken directly to the Isle
of Wight County Press
Facebook page where
you can either like or
comment on a status
posted from the County
Press page and look at
photos that have been
published. There is also
a map which you can
click on, and it pin
points the location of the
Isle of Wight County
Press Office, and
provides you all of the
contact details. You can
share articles from the
County Press website
either through Facebook,
Twitter or another social
networking site
‘Delicious’.
RRS Feed
The RRS Feed is a list of
chosen news articles, which
you can sort by the date that
the article was published, or
by the title of the article.
Interactivity
The website features an
Interactive road works map.
You can use this to look out
for any delays, road
closures/works, look at the
Island’s public transport etc.
Masthead
The mast head features a
search bar (giving you the
option to either search for
news articles or family
announcements. The tabs for
the ‘Marketplace’, the
Gallery and the Yoppul

15. tab feature on the top half
of the mast head, along
with the symbols for
social media.