2. with all the articles
underneath (either
coming under the local
or the sports news),
sorted into mini
columns.
Advertisements and
social media content
are placed in a portrait
style on the right hand
side of the website
homepage. The
websites latest news
videos, the ‘What’s On’
and the Portsmouth
Recommendations
sections are all placed
in the middle of the
homepage, which
could be considered
useful to tourists.
Some of the section
subheadings have also
been placed at the
bottom of the websites
homepage such as
News’, ‘Sports’,
‘What’s On’ ‘Weather’
etc.
Colour
The appearance of the
newspaper's web page is the
first thing that really catches
your eye. The colours that
are used for the Portsmouth
News home web page are
blue and white. Both of
these colours could be linked
to the Portsmouth Football
club logo (as the logo is blue
and white). The blue could
also represent that
Portsmouth is a coastal area
and link to the sea ,with the
masthead including an image
of a ship, representing
Portsmouth Harbour. The
text ‘The News’ is a white
colour, and has used a big,
bold font.
Layout
The newspaper’s
website doesn’t used
defined columns like
you would normally see
in a newspaper
when sorting different
articles or other features
into the appropriate
section. A section bar is
placed above and
underneath the masthead,
along with a search bar and
symbols of social media.
The website has chosen to
set most of the features out
in a landscape style. Like a
normal newspaper, the top
feature stories on the
newspaper’s website
homepage are made to
catch the attention of the
audience by being placed
right at the top of page, and
being made into more
bigger feature stories than
some of the other articles
on the homepage. The main
focus of the homepage is
the local and sports news
(which are placed under the
top feature stories). Both of
these sections have one top
feature story
This could have been
done as these sections
could be seen to
appeal to the public
the most. The
websites
contact details are
found at the bottom
of the homepage.
Sections
The first section along
the section bar is the
‘News’ section, where
all news articles are
sorted into the
appropriate groups.,
The ‘Local’ subheading
allows you follow the
news and events taking
place in places near
Portsmouth as well
Portsmouth itself. You
can also see live local
news updates and read
about ‘Community
View’ ,
3. ,where you can read
about what others have
to say on certain
topics. The ‘Crime’
section tells you about
all the local crime that
has been going on in
the area. ‘Traffic and
Travel’where you can
get all the latest travel
information, and see a
map of all of the
highway cameras for
when you are on the
road. The ‘Business’
section provides news
on the local
businesses, and
advertises a job
section where you can
type in any keywords
that link to the job that
you are searching for,
and are available in
your location area.
Other sections include
local news about
Defence and
Politics. There is latest
news and information
on Health and
Education, and
Campaigns. The website
also offers other
Regional and National
news.
The sports section is the
following the section
along the section bar.
Like the news section,
you can choose to read
the local Pompey sports
news, or the national
sports news. You can
also look at the recent
match reports, listen to
podcasts, and read all
about your favourite
Pompey players.
The ‘What’s On’
section targets
readers by
offering a variety
different things to do in
Portsmouth, that will
each appeal to a certain
reader. This section also
tries to target different
age groups. The website
offers the trailers to the
latest films that have
been released in cinemas,
which could be aimed at
a young teenage
audience. A list of music
and clubbing events
targets the older teenage/
young adult audience.
The National Museum of
the Royal Navy and the
Royal Marines Museum
targets families with
younger children by
organising fun games and
activities for the
children. The website
also shows it’s top
recommendations for
places to eat out, whether
it is a romantic meal for
two or a family meal
out. You can also look at
the website for a day to
day update on the events
that will be taking place
that day.
The announcements
section allows you to
see all of the recent
memoriam, anniversary
and birthday notices.
Above is a search bar
where you can type in
the persons/peoples
names that you are
looking for.
Under the life section, the
public have decided to
get involved with the
newspaper’s website, by
submitting articles and
photos for other people to
have a read or have a look
at , Popular
4. topics include ‘Homes
and Gardens’, ‘Food
and Drink’, ‘Fashion’
and ‘Travel Reviews’.
There is also a feature
video section and the
‘Chipper Club’ for
children, where the
Chipper the fish blog is
updated frequently.
There is also the
‘Opinion’section,
(which in some ways is
like the ‘Life’ section),
where people can
submit articles about
their opinions on a
particular subject.
A selection of photos
and videos are
included in the
nostalgia section.
Videos and photos
include the ‘HMS
Vernon’s triumphant
cadets in 1956’, and a
Public notices are sorted
into three columns for
readers . The three
columns are, ‘Hot Topics’,
‘Local Traffic News’, and
‘Local Issues’. The Local
Traffic news could be
aimed at people who have
to work on the road a lot,
and the local issues could
suggest to be aimed at
more stay at home
residents.
photo from Cowes Week
from the 1960’s. This
could be done to try and
target the much more
older adult readers.
The Reader Panel is
designed to seek
responses from the
readers of the
Portsmouth News.
By filling in a
registration form to
join the reader
panel gives the
readers a chance to
share their thoughts
on a news article,
what
their opinion is on a
particular columnist,
or how they would
suggest to improve a
particular area or
section of the website.
Readers who decide
to join the Reader
Panel will get the
chance to see the
responses other
readers have to their
views. Other benefits
of joining the Reader
Panel include being
rewarded freebies and
gifts, for taking part
with the newspaper.
This gives the chance
for the readers to feel
more involved with
the newspaper,
knowing that their
voices are being
heard.
A selection of E-Mags
have been put together
on the website. Each E-
Mag tries to target a
particular audience. For
example, the E-Mags
such as ‘Educational
Features’, and ‘Guide to
Education’would be
aimed at families or
people with children.
‘Visitors Guide for the
South’and ‘Days out in
the South’would be
aimed at tourists, and the
‘ETC Magazine’ would
be targeting a woman
audience.
You can now buy
pictures/prints from the
Gallery section. All of
the prints are sorted into
the appropriate sections,
5. ‘Events and Community
Features’, ‘School
Proms 2013’, ‘Aerial
Pictures’, ‘Pompey’,
‘Latest 100 News
Photos’and ‘ The Best
Selling Pictures Over
The Last 28 Days’. The
reader can choose any
photo from each section
that they choose, with
photos dating back to
2004. There is also a
‘Buy News Pictures’
section. A search bar
along the top of the
screen allows the person
to search for a certain
photo/s, by either typing
in a name or image
number, or search by
date range and keywords
associated with the
subject.
Adverts
There are a few
adverts that feature
on the website
homepage, which
seem to frequently
change.
For example,
advertisements for
Thorpe Park and
‘Kelly’s of Cornwall’
ice cream and ‘Avis
Cars’ are on the
website homepage at
the moment. All of
these advertisements
are associated with
summer, people go to
buy ice cream to have
in the hot weather and
Thorpe Park is a great
place to take children
out in the summer
holidays. And also
people , particularly
large families would
need to hire a car to
take all of their
belonging with them
whilst they are on
holiday.
The website also offers a
‘Shop’section.
You can either use the
search bar to find what
you are looking for, or
you can look under the
appropriate headings. The
newspaper’s store targets
more than one audience
with it’s products with
headings such as ‘House
and Home’, ‘Gardening’,
‘Technology’, ‘Outdoor
and Leisure’, ‘Book,
Music and Film’, and
‘Fashion and Jewellery’.
Readers can also keep up
to date with the latest
shopping offers and
discounts by signing up.
Advertisements are also
found along the section
bar. There is a dating
section where you can
sign up to the
‘Two’s Company’ dating website.
There is also an option to view
other member’s profiles before
signing up. A Bingo site is also
advertised , which could be aimed
at more older adult audience. It
offers a list of different Bingo
games such as ’90 Ball Bingo’,
‘Deal or No Deal Bingo’ and
‘Joker Jackpot’.
A range of different holidays
are on offer. These type of
holidays include, ‘Rail Breaks’,
‘European City Breaks’,
‘Ocean Cruising’and ‘Walking
Holidays’.
The ‘Love Your Local Shops’
advertisement offers lots of
advantages to people, in
attempt to get them to shop
at their local shops more.
Some of these advantages
are saving you time and
money on fuel, products are
sold at reasonable prices and
you are considered to
6. be more valued. Some
of the sponsors include
‘Twyford Homes’,
‘The Nature Denture
Clinic’and ‘Marriotts
Furnishers’.
Jobs
The ‘Portsmouth Jobs
Today’ section has an
endless list of jobs
featured on the job
section main page.
By registering with
Portsmouth Jobs
Today, you can
mention what types
of job/s you are
interestied in and
upload your CV, so
you can be kept up to
date with the latest
job vacancies. You
could also enter the
type of job you are
looking for in
in the search bar at the
top of the page, along
with your location.
Although, there is
another way of
searching for a job ,at
the bottom of there is a
section called ‘Other
ways to search’. You
can either click on the
sub headings,
‘Location’, ‘Sectors’
and ‘Public Sectors’(all
of these sub headings
provide you with a list
instead of having to
search for them).The
‘Training and Advice’
section provides you
with a list of useful tips
on particular matters,
such as CV advice,
interview techniques
and public speaking
skills. The site also tells
you which companies
are recruiting on the
right hand side of the
page, and featured jobs
are on the left hand side
of the page.
Motors
This section includes a
search section where
you can search by
clicking on the different
headings ‘Makes and
Models’, ‘Body Style’,
‘Age and Mileage’ and
‘Running Costs’ , or you
can use the free text
search. You can also
search for a car by
seeing how far away it
is from your actual
location by entering
your postcode. There is
also a price bar where
you can lower or higher
the cost of the car that
you want, a fuel type list
and a transmission list,
which will help you to
narrow down your
search. The motor
section gives a
list of car dealers in
Portsmouth. This is
useful for people so they
can check out the car
dealers and find the deal
that is best for them.
There are also
advertisements for new
cars such as the new
SEAT Mii Ecofuel, and
an advertisement to sell
your own car. There is
other car news, as well
as car reviews. There is
the option to read
through the car reviews
in an ‘A-Z’ style.
Property
With the Property
section, you have the
option to look at
buying a property , or
looking to a rent a
property. Both of
these options able
you to look at the
‘Min Price’, ‘Max
7. Price’, ‘Property Type’ and
the minimum of bedrooms
(with the rent option also
having the ‘Price Type’
option). By using the search
bar you can search for
properties that are your
current location or are
closer to your workplace or
maybe closer to schools etc.
The list of different
properties (for both
properties to buy or rent)
can be sorted by highest
price, lowest price, most
recent and most reduced,
along with a preference
search. The preference
search helps you to be
specific about what type of
property you are looking . It
includes searching for the
right property type, the
location, the minimum or
maximum of bedrooms that
you would like and the
price range. The property
section also looks at
property values, new
properties , and includes
an A-Z list of estate
agents.
Directory
The website also includes
a business directory. You
can type in the name of a
company, or a keyword
relating to the topic that
you are searching for,
along with the location.
Active Audience
The split up of the
different sections of the
website allows the
audience to instead, click
on a particular section
without having to flick
through the pages to find
what you were looking
for , like you would be
doing with a newspaper.
This applies to all
newspaper websites.
Social Media
Social media features on the
mast head with the symbols
for Facebook and Twitter.
Next to the symbols there are
the words ‘Like us ’ for
Facebook and ‘Follow us’ for
Twitter. The latest tweets
from the Portsmouth Local
News Twitter account feature
on the website homepage.
Other Twitter users can then
reply to the tweet, or
‘retweet’ (share with other
followers) certain tweets that
they choose to share from the
Portsmouth Local News
account.
Once people have finished
reading an article that they
particularly liked, they can
like the article with
Facebook, tweet about the
article, or share the article
with Gmail and email with
other people. By using
social media shows that the
website is targeting an
audience
that know how to easily
access the internet.
Interactivity
There is a Portsmouth News
App for IPads and IPhones,
where people can keep up to
date with the latest news,
without having to be near a
computer. The app is also useful
when people are on their way to
work or dropping the children
off at school etc.
Subscribe
By subscribing to the
website, you can save money
on every issue of the
Portsmouth News and have
free access to a free tablet
app.
Mast Head
The mast head includes the
daily weather forecast, the
symbols for social media, the
‘Place your Ad’ and the
‘Subscribe’heading, and the
login and register option.
