This document discusses the target audience for a media product. The target audience is identified as young adults aged 16-28 because they can associate more with the subject matter than older generations. The document contains two mood boards that show the target audience enjoys modern technology, fashionable clothing, socializing, video games, and television shows like EastEnders. Feedback on the film indicates it has an interesting plot and target audience but the mystery/enigma element needs to be less obvious. To attract the target audience of teenagers seeking thrill and adrenaline, the opening of the thriller film incorporates genre conventions like character archetypes, symbolic props and costumes, and a narrative sequence of mysterious events. Music and shot types are also used to build suspense.