In Week 1 of Project and Portfolio I: Personal Branding, we worked on this Keynote that identifies our personal brand identity and what to do to improve your personal brand.

1. PERSONAL BRAND EXPLORATION
Tariq Johnson
Project & Portfolio I: Week 1
June 01, 2023

2. I’m always candid about what I disagree with
and how something could be better. I believe in
creative freedom and coming up with solutions
for problems that don’t exist yet. I’m very
proactive and analytical but also, imaginative,
which I believe to be most important in
marketing and advertising.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Advertising and Promotions
Manager
• Public Relations Specialist
• Search Marketing Strategist
BRAND ARCHETYPE - To overturn
what isn’t working and freedom
from establishment. I want to
disrupt, destroy, shock, defy, be
disobedient and never conform.
Business and Content Creator Marketing Professional

4. [Marketing/Recruitment Managers]
TARGET AUDIENCE
Daniela Tehranchi
Outreach Plan:
• Create an effective cover letter to grab attention to my
skills rather my current lack of experience
• Initially, I’ll attempt to make contact through LinkedIn
messaging.
• Follow up through LinkedIn and within 3 days.
PROFILE
PICTURE
Senior Recruiter at Victoria’s
Secret
Jorge Diaz Jr.
Outreach Plan:
• Create an effective cover letter to grab attention to my
skills rather than my current lack of experience
• I’m able to message this person through LinkedIn
messaging.
• I’m currently in contact with a recruiter from Wade
Marketing
PROFILE
PICTURE
Program Specialist at Wade
Marketing
Laurie Minard
Outreach Plan:
• Create an effective cover to grab attention to my skills
rather than my current lack of experience.
• LinkedIn requires a premium account to be able to
message this person so I will sign up and attempt to
connect through LinkedIn.
• I will follow up within 3 days of my initial message
PROFILE
PICTURE VP of HR at GARMIN

5. GOALS
Short Term: (Immediately After Graduation, 2025)
‣I will continue to grow my brand online to
achieve better awareness of my skills by
creating content that showcases my marketing
capabilities. I plan to increase my connections
on LinkedIn by 50% from now.
Mid Term: (5-10 years)
‣I will achieve brand awareness by continuing
to post content about marketing strategies. I
plan to increase awareness of my brand
reputation by 100% through consistent
posting and informative entertainment.
Long Term: (15-20 years)
• I will be the Director of Marketing at a media
company. I will do this by leveraging my brand
reputation and expertise that I will grow by 25%
between my Mid Term and Long Term goals.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Expert
Graphic Design Adept
Communication Skills Expert
Critical Thinking Expert
Customer Relationship Management
SOFT
HARD
Expert
Search Engine and Conversation Rate Optimization Novice
Adaptability Expert
Multitasking Adept

7. Businesses will not only gain revenue, but also
brand awareness, loyal fanbases, and skills to
maintain all three.
PROMISE

8. CREDENTIALS
Work Experience:
• Sales Advisor for O
ffi
ce Depot, logistics
support; inventory; administrative duties
as assigned
• Shift Leader for Cold Stone Creamery,
trained employees; scheduling;
recruitment and onboarding
Education:
• Digital Marketing, B.S., Full Sail
University (2025)

9. COMPETITION
Chauntá Sharp
Industry Experience:
• Digital Marketing Professional, Music
Business and Artist Development
Education:
• Digital Marketing, B.S., Full Sail University
Leadership Experience:
• VP of Social Media Marketing at The National Society
of Collegiate Scholars.
• Street Team Manager at B Sweet Management.
Skills and Proficiencies:
• Team Leadership - 1 endorsement
• Customer Service - 6 endorsements
• Social Media Marketing - 1 endorsement
Tariq Johnson
Overall Online Presence:
• She has 500+ connections on LinkedIn with a
customized banner image. A very professional
headshot and many details on her pro
fi
le. The URL is
customized and she’s very active with posting on
LinkedIn but not on any other social media platform.
• Grade: Average, 80 out of 100
HEADSHOT
Industry Experience:
• Recruitment and Onboarding, Brand
Development and Digital Marketing
Education:
• Digital Marketing, B.S., Full Sail University
Leadership Experience:
• Shift Lead, Cold Stone Creamery
Skills and Proficiencies:
• Graphic Design - 2 endorsements
• Brand Management - 1 endorsement
• Customer Relationship Management (CRM) - 1
endorsement
Overall Online Presence:
• 2 connections
• No banner image
• Welcoming headshot
• My pro
fi
le is relatively new so as detailed as it can be
at this stage of my career, but I have added relevant,
side projects.
• Grade: Poor, 25 out of 100

10. COMPETITION
Josh Eliseuson
Noteworthy Experience:
• Owner and Digital Marketing Strategist at Jubilant
Digital Marketing.
• Digital Marketing Director at QTS.
Tariq Johnson
HEADSHOT
Industry Experience:
• Owner and Digital Marketing
Strategist
Education:
• Journalism; Advertising B.S., The University of Kansas
Skills and Proficiencies:
• SEO - 26 endorsements
• PPC - 41 endorsements
• Google AdWords - 30 endorsements
Overall Online Presence:
• Josh has 500+ connections on LinkedIn with a
customized banner image and a professional headshot.
His pro
fi
le is very detailed with many published
articles but he’s not as active on other social media
platforms. However, his URL is customized.
• Grade: Superior, 100 out of 100
Industry Experience:
• Recruitment and Onboarding, Brand
Development and Digital Marketing
Education:
• Digital Marketing, B.S., Full Sail University
Leadership Experience:
• Shift Lead at Cold Stone Creamery
Skills and Proficiencies:
• Graphic Design - 2 endorsements
• SEO - 1 endorsement
• Business Law- 1 endorsement
Overall Online Presence:
• 2 connections, included side and personal, but relevant
projects, a welcoming headshot. I have endorsements,
a blended experience, and skills certi
fi
cates from
LinkedIn
• Grade: Poor, 25 out of 100

11. BRAND POSITION
As an experienced sales advisor skilled in logistics
support and recruitment, I am uniquely positioned to
serve as a digital marketer with my proficiency in
graphic design, SEO, mobile app technology, Microsoft
Office, and knowledge of business law, where I can
create content for marketing strategies for companies
to increase sales and brand awareness.
“DISRUPTIVE”

12. NETWORKING &
MARKETING
Industry Events
& Organizations
• NachoParty: The
State of B2B Affiliate
Marketing
‣ June 6, 2023 |
Online
• DigiMarCon America
2023
‣ July 6-7, 2023 |
Online
• An Introduction to
A.I. in Marketing
‣ June 29, 2023 |
Online
Digital Marketing
• Primary Content: The content I’m going to
publish involves published video critiques
based on marketing mistakes or possibilities
for existing avenues of media such as
movies, podcasts, streaming platforms, etc.
• Primary Tools: I will use LinkedIn,
Instagram and TikTok to promote video clips
from long-form videos that I post on Youtube.
Each video will be posted once a week but
clips will broken up and utilized across the
aforementioned platforms.
• Website: I will use my digital portfolio site as
a showcase for all things that involve digital
marketing including Un-Marketed, my
Youtube channel based around marketing
critiques and ideas I have for known brands.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Willing to mold someone with passion for marketing;
open to new ideas; has executive experience; is
connected to the people/personable; with media
experience or connections. DECEMBER 2025
Formal Education
• Digital Marketing, B.S., Full Sail University; Digital
Marketing, M.S., Full Sail University
Technical Skills
• Digital Marketing Institute and American Marketing
Association’s Digital Marketing Pro Certi
fi
cate,
September 2023
• Cornell University’s Marketing Strategy Certi
fi
cate
Program, October 2023
• Hootsuite Social Media Marketing Certi
fi
cation Course,
November 2023
Soft Skills
• University of Pennsylvania Leadership and
Communication Certi
fi
cate, July 2024
• University of Pennsylvania’s Social Di
ff
erence,
Diversity, Equity, and Inclusion Certi
fi
cate, July 2025
• WIN Learning Essential Soft Skills Assessment, June
2023

14. Tariq Johnson
“You know how you discover something and
think ‘why is no one talking about this? This is
underrated.’ Well, what I do is provide a YouTube channel that
entertains the common person yet informs them and new marketing
professionals about di
ff
erent marketing strategies. In fact, Un-Marketed is
my channel used for brand marketing critiques, strategies, and more!”
“

15. REFERENCES
Victoria’s Secret hiring Manager, Marketing - Pink in New York, New
York, United States | LinkedIn. (2023, June 3).
Www.linkedin.com. https://www.linkedin.com/jobs/view/
3582803468
Public Relations Specialist Job in Olathe, KS at Garmin. (n.d.).
ZipRecruiter. Retrieved June 4, 2023, from https://
www.ziprecruiter.com/ojob/G9JuQGG7vu_fF4vJ-rlUEw.--
Mww0rEhQB
Wade Marketing hiring Digital Marketer in United States | LinkedIn.
(2023, May 9). Www.linkedin.com. https://
www.linkedin.com/jobs/view/3620258454
‌
Chauntá Sharp. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
June 1, 2023, from https://www.linkedin.com/in/chauntasharp/
Josh Eliseuson. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
June 1, 2023, from https://www.linkedin.com/in/josheliseuson/
Jorge Diaz Jr. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
June 1, 2023, from https://www.linkedin.com/in/jdiazjr/
Daniela Tehranchi. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved June 1, 2023, from https://www.linkedin.com/in/daniela-
tehranchi/
Laurie Minard. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
June 1, 2023, from https://www.linkedin.com/in/laurieminard/
Victoria’s Secret Company Profile. 2023, Glassdoor, https://
www.glassdoor.com/Overview/Working-at-Victoria-s-Secret-
EI_IE13903.11,28.htm
Wade Marketing Company Profile. 2023, Glassdoor, https://
www.glassdoor.com/Salary/Wade-Marketing-Salaries-
E7315158.htm
Garmin Company Profile. 2023, Glassdoor, https://
www.glassdoor.com/Overview/Working-at-Garmin-
EI_IE12667.11,17.htm
13-1161.01 - Search Marketing Strategists. (n.d.).
Www.onetonline.org. https://www.onetonline.org/link/
summary/13-1161.01
11-2011.00 - Advertising and Promotions Managers. (2011).
Onetonline.org. https://www.onetonline.org/link/summary/
11-2011.00
27-3031.00 - Public Relations Specialists. (2019). Onetonline.org.
https://www.onetonline.org/link/summary/27-3031.00
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