2. “ DO WHAT YOU DO,SO
WELL, THAT PEOPLE
CAN’T RESIST TELLING
OTHERS ABOUT YOU”
- WALT DISNEY
3. WALTER ELIAS
DINEY LAUNCHES
STUDIO WITH HIS
BROTHER ROY
DISNEY
1920
MICKEY MOUSE
CHARACTER WAS
BORN
1928
COMPANY GOES
PUBLIC
EXPANSION INTO
TELEVISION
THEME PARK
CONSTRUCTED
1940- 1955
WALT DISNEY
PASSES AWAY
1966
TIMELINEBIRTH OF DISNEY
4. TO BE ONE OF THE WORLD’S
LEADING ENTERTAINMENT
COMPANY
MISSION
18. STAYING TRUE TO ITS LEGACY
ENHANCE BRAND IMAGE
INCREASE CUSTOMER BASE
COPING WITH CONFLICTS
INCREASING COMPETITON
ACCESS SWITCHERS OF OTHER BRANDS
BENEFIT
RISK
20. THIS PRESENTATION WAS MADE BY TANYA SINHA FOR
MARKETING INTERNSHIP UNDER THE GUIDANCE OF PROF.
SAMEER MATHUR, IIM LUCKNOW.
DISCLAIMER
MARKETING PROFESSOR
2009-2013
Ph.D. & M.S.
(MARKETING)
2003-2009
MARKETING PROFESSOR
2013-
NIPER S.A.S
NAGAR
PROF. SAMEER MATHUR
SEE (www.IIMinternship.com)
CREATED BY TANYA SINHA