timeline

1. This advert, Beware of
Illegal Video Cassettes was
realised in the 1990s by
the Federation against
Copyright Theft to help
warn consumers that fake
counterfeit videos could
reduce viewing pleasure
and jeopardise future film
production.
This advert is called the Market, this is
an ad which shows how someone buys
a DVD from a market and it doesn’t
have a very good quality, so he tries to
return it but the man who sold it to him
told him that he isn’t aloud. This advert
is trying to raise awareness of how
when buying an illegal DVD etc. the
quality will not be worth the money.
The don’t touch the hot stuff campaign was
released in 2004. This advert shows a man
who resembles the devil, implying all
freeloaders go to hell. This advert received
complaints as it was implying that piracy
funds terrorism and piracy will destroy our
society.
The “You wouldn’t steal a...”
campaign was released in 2004, this
lists most things that most people
wouldn’t normally steal (mobile
phone, handbag, and car) relating it
with why people would steal DVDs
etc.
The “You never know what”
advert was shown in 2005, this
shows a couple expecting to sit
down and enjoy a nice romantic
comedy but instead is shown a
horrible horror movie. This
shows that you never really know
what is being brought.
In 2006 the “Just a DVD? Think
again” advert was shown, this
was created by FACT (the
federation against copyright
theft), and this shows the gritty
reality of the illegal DVD trade
and its links to organised crime.
In 2007 “Knock-off Nigel”
was shown, this advert has a
very catchy song within it
which catches the
audience’s attention. The
advert shows how if
someone buys something
illegally then they will feel
cheap and embarrassed.
Later on in 2008, another Knock-off
Nigel was shown on TV; this advert
shows how only guys who download
legitimately get the girl. Alongside of
this the same catchy song was shown
within this advert making people
remember the message of the advert.
In 2009, the “you make the movie”
advert was released. This campaign
included three ads, each referencing
famous movie dialogue voiced by
ordinary folk: Jaws, The Life of Brian
and Lord of the Rings. Within this
campaign there is no mention of
piracy, instead of this the campaign
just reminds the people who enjoy
watching movies that when they buy a
ticket, the money helps to produce
new movies.
In 2011 a very effective advert was
shown, the last cinema, this shows a
cinema which has died out due to
people illegally downloading films
instead of buying them legally.
In late 2012 to early 2013 a new
campaign came out showing sections
from newly released movies,
convincing the audience that if they
would want to see any of these great,
new movies then they will have to pay
for them otherwise there wouldn’t be
any more movies like this ever to be
released.