The document discusses how offering too many choices to consumers can decrease engagement and satisfaction due to choice overload. It presents insights that large product selections can compromise quality for sample tasters and buyers. The document recommends four techniques for managers to make it easier for customers, such as decreasing the number of options, starting with easier choices to learn, and understanding the consequences of each choice.

2. SO MANY CHOICES

3. CONFUSED????

4. INSIGHT 1
CONSEQUENCE OF OFFERING
TOO MANY CHOICES
ENGAGEMENT Quality
compromised
LESS CONSUMER
satisfaction

5. INSIGHT 2
CHOICE OVERLOAD PROBLEM
SAMPLE TASTERS BUYERS

6. BE CHOOSY ABOUT
CHOOSING

7. 4 TECHNIQUES TO MAKE IT
EASIER
FOR CUSTOMERS BY
MANAGERS

9. 26 PRODUCT 15 PRODUCT
SALES 10%
1400 PRODUCTS 9TH LARGEST
SALES
COST

10. CUT
IF YOU CANT TELL THEM
APART ,
CUSTOMERS CANT
EITHER

12. DO YOU WANT
TO GO
HERE???

13. OR HERE????????

14. UNDERSTAND
CONSEQUENCES
WITH EACH CHOICE

16. V/S
FROM WHICH
LOT IT IS
EASIER TO
CHOOSE???????
THIS ONE

17. 4. DECREASE

18. START EASY : LEARN TO CHOOSE

19. SUMMARY