Created by me during an internship under Prof. Sameer Mathur, IIM Lucknow.

2. Founded by :
Walter Elias Disney
(1901-1966)
"It's kind of fun to do the impossible."

3. Roy Oliver Disney
(1893-1971)
The partner and co-founder, of Walt Disney Productions

4. 1923
"It all started with
a mouse."

5. Early creations:
-Snow white and the 7 dwarfs
-Pinocchio
-Bambi
-Cinderella
-Peter Pan

6. Between the late 1980s to 2000

7. The Ultimate Disney Character List

9. Disney's
5 business sectors
Media
Parks
Studio Entertainment
Consumer products
Interactive

11. Disneyland (1955)

12. Disney World
(1971)

15. Core consumers

16. Disney Expansion's
(1923-2017)

17. Risks of Expansion:
 Rapid pace of changing
media and technology.
 Preserve heritage along
with the innovation of
the target audience.
 Struggling global
economy.
 Market competition
(Example with Universal
Orlando).
 Unionized workforce.

18. Benefits of expansion:
 More audience
 More popularity
 New market opportunities
 More innovation
 More revenue

19. What makes Disney different?
 Movies: the best technology for the movies we see on the big screen.
 Parks across the world provide the best customer service.
 Merchandising.
 Disney's history and values.
 Television, Music, Cruises; Disney is hands down a leader in the industry.

20.  Founders
 History
 Creation
 Business segments for success
 Risks and benefits of expansion
 What makes it different?
"Do what you do so well that they will want to see
it again and bring their friends."
-Walt Disney

21. Disclaimer
Created by R. Veena Desai, BIT Mesra, during a
marketing internship under Prof. Sameer Mathur,
IIM Lucknow.