This document provides a timeline and overview of the Walt Disney Company. It traces the company's origins from Walt and Roy Disney founding their studio in 1920 and the birth of Mickey Mouse in 1928. Disney then went public, expanded into television and theme parks, and continued growing as a global entertainment leader until Walt Disney's death in 1966. The document also discusses Disney's core values, marketing strategies of product adaptation, continuous promotion and innovation, and risks and benefits of diversification to stay true to its legacy and enhance its brand image.

1. Quality
entertainment

2. “ DO WHAT YOU DO,SO
WELL, THAT PEOPLE
CAN’T RESIST TELLING
OTHERS ABOUT YOU”
- WALT DISNEY

3. WALTER ELIAS
DINEY LAUNCHES
STUDIO WITH HIS
BROTHER ROY
DISNEY
1920
MICKEY MOUSE
CHARACTER WAS
BORN
1928
COMPANY GOES
PUBLIC
EXPANSION INTO
TELEVISION
THEME PARK
CONSTRUCTED
1940- 1955
WALT DISNEY
PASSES AWAY
1966
TIMELINEBIRTH OF DISNEY

4. TO BE ONE OF THE WORLD’S
LEADING ENTERTAINMENT
COMPANY
MISSION

5. CORE
VALUES

6. INTEGRITY
INNOVATION
COMMITMENT
GROWTH
PASSION
PEOPLE
CONNECTION
CREATIVITY

9. MARKETING STRATEGIES

10. PRODUCT
ADAPTATION

11. SELLING TO EXISTING
CUSTOMERS

12. CONTINUOUS
PROMOTION

13. CONTINUOUS
INNOVATION

14. H2O TO WOW

15. WHAT DOES DISNEY DO BEST TO
CONNECT WITH ITS CORE CUSTOMERS

16. DIVERSIFICATION

18. RISK AND BENEFITS OF
EXPANDING

19. STAYING TRUE TO ITS LEGACY
ENHANCE BRAND IMAGE
INCREASE CUSTOMER BASE
COPING WITH CONFLICTS
INCREASING COMPETITON
ACESS SWITCHERS OF OTHER BRANDS
BENEFIT
RISK

20. SUMMARY

21. THIS PRESENTATION WAS MADE BY TANYA SINHA FOR
MARKETING INTERNSHIP UNDER THE GUIDANCE OF PROF.
SAMEER MATHUR, IIM LUCKNOW.
DISCLAIMER
MARKETING PROFESSOR
2009-2013
Ph.D. & M.S.
(MARKETING)
2003-2009
MARKETING PROFESSOR
2013-
NIPER S.A.S
NAGAR
PROF. SAMEER MATHUR
SEE (www.IIMinternship.com)
CREATED BY TANYA SINHA