Look no further than embossing and debossing printing if you wish to add texture to your print product for dramatic effect. These techniques can be used by themselves or in conjunction with other specialty printing techniques to add visual interest to specific categories of projects. The history of embossing dates back to the 1400s, when it was used to personalise stationery for the wealthy. Let’s discover! Originally published at https://tshirtplus.com.au/blog/embossed-and-debossed-printing/#Embossing_and_Debossing_Techniques
A Guide to Embossed and Debossed Printing Techniques.pptx
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A Guide to
Embossed and
Debossed Printing
Techniques
www.tshirtplus.com.au
2. Overview
Look no further than embossing and debossing printing if you wish to add texture to your
print product for dramatic effect. These techniques can be used by themselves or in
conjunction with other specialty printing techniques to add visual interest to specific
categories of projects. The history of embossing dates back to the 1400s, when it was
used to personalise stationery for the wealthy. Let’s discover!
3. Embossing
In embossing, a custom metal die is used to elevate portions of the
paper. The die consists of two parts that function as a stamp. The paper
is shaped by the combination of pressure and heat when pressed
between the die’s parts and then heated. Dies can be simple or complex
based on the intended effect and the piece’s design. The embossing
depth is approximately 1/64 of an inch, which sounds tiny but has a
significant impact!
4. Debossing
Debossing is the opposite of embossing. Instead of being elevated, the
paper is compressed. This occurs naturally during the letterpress printing
process, although modern letterpress is impressed much harsher than
intended initially because the debossed appearance is so popular. In all
other respects, the two-die process is identical but inverted
5. Embossing and Debossing Techniques
Blind embossing/debossingindicates no ink or otherembellishment on the page, and the
impression(or indentation)is on an otherwiseplain sheet.The embossed or debossed areas
will be pressed flat on textured paper, enhancingthe visual impact of this treatment.
Combinationembossing/debossingtypically includes foil etching and embossingor
debossing.(This is simple, as both processesutilise heat to produce their effects.) The two
effects are applied to the same area, creating a raised (or indented) area with the foil effect.
In registered embossing/debossing,the processis combined with a printed element (such as
ink).
Multilevel embossing/debossinguses a die with multiple depth levels to produce a more
sculptural or textural impressionor depression.An example would be a die designed to make
an impressionthat gives the impressionthat the paper has wrinklesof varying depths.
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Conclusion
Navigating the embossing versus debossing
debate is not about choosing a superior technique
but selecting the method that best aligns with
your design objectives and brand message.
Whether you seek to imbue elements of your
design with the tactile, three-dimensional
prominence that embossing provides or prefer to
enhance your design with the more subtle,
sophisticated depth cast by debossing, both
techniques can transform the ordinary into the
Editor's Notes
Entered text
Currently, we're actively engaged in implementing a Pay-Per-Click (PPC) strategy for our client. With a daily budget of $1000 and an anticipated sales value of $250,000 per month, we're on track to achieving substantial results.
However, now we are keen on reducing marketing expenses to 3% of the total revenue, which amounts to $250,000. In response, we've crafted a comprehensive strategy that adheres to this budget adjustment, with a monthly range of $7000 to $13,000.
Include Existing Customers in Google Remarketing Display Ads
Exclusion of Existing Customers:
Understanding that our existing customer base is being effectively targeted through our remarketing campaigns, we'll utilize the customer list to exclude these individuals from our Google Search Campaigns. This exclusion ensures that our search campaigns focus primarily on acquiring new customers who haven't interacted with us before.
Action Item:
Implement customer list exclusions in our Google Search Campaign settings.
Allocate search campaign resources towards reaching new potential customers.
Entered text
Step 2: Real-time List Updates
Dynamic User Lists:
To stay ahead of the game, we're putting a strong emphasis on real-time user list updates. As user behavior evolves, we'll be dynamically updating these lists to ensure that our targeted ads reach the most relevant individuals.
Email Marketing Frequency:
Maintaining a balanced approach, we propose sending one newsletter per week. This frequency will allow us to maintain engagement without overwhelming our users. Our newsletters will include valuable content and success stories to keep our audience engaged and informed.
Step 3: Conversion Acceleration Strategy (CAS)
SMS Twilio App Integration:
Introducing an exciting addition to our strategy, we're integrating SMS communication using Twilio. This real-time communication channel will allow us to instantly connect with users, provide personalized assistance, share order updates, promotions, and even cart reminders via SMS.
User Journey Optimization:
Our strategy involves optimizing the user journey by leveraging user events and interactions. Through strategically placed pop-ups, we aim to gather essential user information early on, allowing us to tailor interactions and experiences based on user behavior.
Automated Email Touchpoints:
Capitalizing on automation, we're implementing automated email workflows. These workflows will encompass welcoming emails for new users and abandoned cart emails to potentially recover lost sales. This personalized approach will foster engagement and conversions.
Step 4: Expanding Remarketing on Social Platforms
Social Media Remarketing:
In a bid to widen our reach, we're extending our remarketing efforts to social platforms such as Facebook, LinkedIn, and Bing. By re-engaging users who have shown interest in our client's brand on these platforms, we're tapping into the vast potential of diverse audiences.
Entered text
Step 2: List Updates and Email Marketing
Action Item:
Our teams will work tirelessly to regularly update our segmented lists, ensuring they align seamlessly with your evolving preferences.
!st we will be doing it manually by taking the list from you guys and then we will find a way to automate this process so that the customer lists will automatically be updated from DECO to Google Display Ads
Entered text
Currently, we're actively engaged in implementing a Pay-Per-Click (PPC) strategy for our client. With a daily budget of $1000 and an anticipated sales value of $250,000 per month, we're on track to achieving substantial results.
However, now we are keen on reducing marketing expenses to 3% of the total revenue, which amounts to $250,000. In response, we've crafted a comprehensive strategy that adheres to this budget adjustment, with a monthly range of $7000 to $13,000.
Include Existing Customers in Google Remarketing Display Ads
Exclusion of Existing Customers:
Understanding that our existing customer base is being effectively targeted through our remarketing campaigns, we'll utilize the customer list to exclude these individuals from our Google Search Campaigns. This exclusion ensures that our search campaigns focus primarily on acquiring new customers who haven't interacted with us before.
Action Item:
Implement customer list exclusions in our Google Search Campaign settings.
Allocate search campaign resources towards reaching new potential customers.
Entered text
Step 2: Real-time List Updates
Dynamic User Lists:
To stay ahead of the game, we're putting a strong emphasis on real-time user list updates. As user behavior evolves, we'll be dynamically updating these lists to ensure that our targeted ads reach the most relevant individuals.
Email Marketing Frequency:
Maintaining a balanced approach, we propose sending one newsletter per week. This frequency will allow us to maintain engagement without overwhelming our users. Our newsletters will include valuable content and success stories to keep our audience engaged and informed.
Step 3: Conversion Acceleration Strategy (CAS)
SMS Twilio App Integration:
Introducing an exciting addition to our strategy, we're integrating SMS communication using Twilio. This real-time communication channel will allow us to instantly connect with users, provide personalized assistance, share order updates, promotions, and even cart reminders via SMS.
User Journey Optimization:
Our strategy involves optimizing the user journey by leveraging user events and interactions. Through strategically placed pop-ups, we aim to gather essential user information early on, allowing us to tailor interactions and experiences based on user behavior.
Automated Email Touchpoints:
Capitalizing on automation, we're implementing automated email workflows. These workflows will encompass welcoming emails for new users and abandoned cart emails to potentially recover lost sales. This personalized approach will foster engagement and conversions.
Step 4: Expanding Remarketing on Social Platforms
Social Media Remarketing:
In a bid to widen our reach, we're extending our remarketing efforts to social platforms such as Facebook, LinkedIn, and Bing. By re-engaging users who have shown interest in our client's brand on these platforms, we're tapping into the vast potential of diverse audiences.
Entered text
Step 2: List Updates and Email Marketing
Action Item:
Our teams will work tirelessly to regularly update our segmented lists, ensuring they align seamlessly with your evolving preferences.
!st we will be doing it manually by taking the list from you guys and then we will find a way to automate this process so that the customer lists will automatically be updated from DECO to Google Display Ads
