Embossing vs. debossing promotional branded merchandise

1. What is Embossing?
Embossing is when you raise an image to create a three dimensional graphic. The logo or
other graphic image is pressed into paper or card stock from underneath. This requires two
dies, a male and female die, thus creating more production steps and die charges. The
raised area can have ink applied to it, foil applied, or it can be left unprinted/unfoiled. When
an embossed area is not printed or foil stamped it is known as a blind emboss.
What is Debossing?
Debossing is when you create an indent in the material you are using. This is done by
stamping a metal die on the front of the material. You can leave the debossing as it is (also
known as a blind deboss) or you can fill the indentation with ink.
When it comes to business card designs, debossing is less common than embossing.
However if you deboss on a thick card, only one side of the business card will be affected.
Whereas with embossing, you’ll have the reverse image on the back of the card, and the
embossed image on the front.
Business cards, book covers, notebooks are some things that can be custom embossed or
debossed. You have a lot more design options when it comes to debossing vs embossing.
For example you can deboss leather, and it is easier to machine deboss silicon wristbands,
bracelets, and dog tags among other items.
Both embossing and debossing can be used in combination with offset printing or foil
stamping to add depth and impact to a design. Dies can be sculpted as single-level,
multilevel, sculptured or with beveled edges to create striking, multi-dimensional designs.
Dies can be simple or complex, allowing a creative designer to make broad use of the
embossing and debossing techniques.