1. TIRTHA VRATA DAS
Ankita Apartment- 2nd
Floor S-3 S.C Chatterjee Street- Konnnagar- Hooghly ( WB )
Email: sutirtha0201@gmail.com
MOBILE:+91-,9143110201/7077705005
12 Years Hardcore Sales Exposure in FMCG as a Sales officer & Area Sales Manager,
8 Years sales Exposure in Telecom.
Presently working with Ortel Communication as a Sr. Manager- Data for
Bhubaneshwer from July’15 for Broadband Business at Bhubaneshwer.
Career at a Glance:
Company Position Location Products Tenure
Gillette India Ltd Sales Officer East & Central UP Shaving Products & Dura May’94 - Dec’02
Geep Batteries India Ltd Area Sales Manager East UP & Bihar Batteries Jan’03 - Nov’07
Reliance Comm. Ltd Location Head Bihar- Mass Retail Voice & Data Dec’07 - Oct’09
Sistema Shyam
Teleservices. Ltd Location Head
Malda/ Central Bengal &
Kolkata
Voice / Smartphone &
Data Nov'09 to June'15
COMPETENCY MATRIX
Sales & Marketing/ Business Development
1 Strategizing the long-term business directions of the region to ensure maximum
profitability in line with organizational objectives.
2 Analysing the assessment of revenue potential in business opportunities.
3 Implementing competitive selling programs/strategies to improve product awareness
and enhance business growth.
4 Developing new clients by research analysis of market trends and variables such as cost
etc., and providing them with superior service.
Team Supervision
5 Providing direction, motivation & training to the sales team for ensuring optimum
performance.
6 Effectively interfacing with people at all levels, managing healthy work environment and
inculcating bonded teamwork with high work ethics.
7 Motivating the team members and channel partners through effective incentive plans.
2. CAREER INSIGHT
Ortel Communication Limited (July2015-Till Date)
Currently working with “Ortel Communication Limited” a Broadband service provider as
Senior Manager- Data Sales based at Bhubaneshwer.
Handling the 186 Channel Partner & 8 DSA with the business of 400 Postpaid MOM.
SISTEMA SHYAM TELESERVICE LTD . (MTS): Kolkata (NOV2009-June’15)
As A Lead for Data / Smart Phone ( Prepaid & Postpaid ) Voice ( Postpaid ) for Enterprise
business from July’12 to June’15
Highlights
1 Handling a business of 250 Postpaid & 30 smartphone in Central Bengal with a Team
of 3 Teal Leader & 30 DST.
2 Successfully Launch MTS Smart Phone in all HSD Towns.
3 Direct handling 35 TOP corporates
4 No. 1 in data business as per sale.
As A Lead for Data ( Prepaid & Postpaid ) & Smart Phone business for Mass Retail Since
July’11 to June’12
Highlights
1 Launched 18 HSD town with 21 distributor & 7 CSM
Barhampur/Bolpur/Kharagpur/Midnapur/Haldia/Habra/Krishnanagar/Durgapur/
Bardhhaman/Asansol & North Bengal
2 Successfully Launch MTS Smart Phone in all HSD Towns.
3 Distribution infrastructure setup in all HSD towns ( 21 Distributor )
4 No. 1 in data business as per sale & distribution
As A Location Head –MALDA-North Bengal from Nov2009 to June2011
Highlights
1).Sales Key Indicators: Delivering gross prepaid acquisition target in correlation with the covered
population. Ensuring receipt of required documents for subscribers acquired in specified time frame as
per policy. Outlet expansion keeping a correlation with the covered population base. Ensuring revenue
for the cluster as per expected extraction from per BTS covered. Delivering P&L as assigned. Sales
forecasting & inventory planning
2).Trade & People Satisfaction: Designing strategies to execute the best effective and timely
products/ schemes in the market. To assimilate competitive information from trade and give inputs &
feedback of product & schemes. Performance appraisal of the team members. Goal setting for each
member of the team. Appraising them on pre defined KRAs at the end of the year. Recommendation
for training & development for the team and execution of the same. Restrict attrition of manpower.
3).Channel Development: Planning GIS based distribution & market coverage strategies to ensure
reach to the last mile shop. Planning recruitment of Associate Distributors in upcountry markets to
3. facilitate rural reach.
4).Sales systems & processes: Planning, Implementing & effective execution of sales systems &
processes.
5).Data maintenance & analysis: Maintenance & analysis of Zonal MIS.
6).New Town Launch: Identifying markets beyond network coverage, coordinating with network team
in getting these markets covered and finally executing town launch with close coordination with
marketing resource. Planning channel in these markets ensuring service to the last mile shop.
Monitoring extraction from these towns for 90 days.
RELIANCE COMMUNICATION LTD (GSM & CDMA SERVICE): JAMUI (BIHAR) (DEC’2007-
OCT’2009)
As a Lead
To manage & monitor Prepay CDMA business the CDMA business constant monitoring of the working on
GSM launch plan & business in terms of Market Research, Analysis of the Data available, prospecting of
distributors for GSM etc.
The area was 22 Distributors, who are being monitored by 6 TMs & PSRs, 79 DSRs & 32 Runners. The
distributors have additional manpower of Managers, Backend Executives, Merchandisers etc. The area
needs to be monitored in terms of Primary, Secondary & Tertiary Sales, Distribution Management,
Manpower, Monitoring Competitor’s activities etc.
The key indicators are achievement of CAF pick-ups,OTAF,Handset Sales,LTV Sales,Unique Outlets,
Width & Depth of Distribution of Products in Retail, Supporting the operations of OR, Effective
Communication & Follow-up of Schemes, Supervision of Deployment of POP/Promotional Material,
Simplify updated & running, Planning the Material Requirement in advance, Conduction of Meetings on
KPIs & plan for the month.
GEEP BATTERIES INDIA LTD : East Uttar Pradesh -VARANASI (JAN’2003 – Nov’2007)
Area Sales Manager
Highlights
Spearheaded sales over Rs. 18.76 Crores East Uttar Pradesh with a team of 26 (TSI, PSR &
EFF).
Distinction of achieving growth of 18% in 2003-04, 21% in 2005-06, 24% in 2006-07,27%
in 2007-08 and 32% in 2008-till Dec’08.
Escalated coverage of outlets by year by year in 2003-04 from 4560 O/L to 12369 O/L till
Dec.08.
Strengthened distribution network by augmenting stockist base from 17 to 114.
Highlights
In the year 2003 got the Bihar Operation for Development the Infrastructure of sales. While
starting from zero network and Sales closed to 73 Distributors & 3.59 Crore turnover per
annum.
4. GILLITTE INDIA LTD : KANPUR (MAY’1994-DEC’2002)
As Sales Officer
Key Highlights
Started career as a District supervisor for Uttaranchal Based at Almorah.Responsible for
Kumaun & Garhwal District
In the year 1996 I have been promoted as a Sales Executive for Central Uttar Pradesh
based at Farrukhabad . For Farrukahabad, Manipuri & Etah District
In the year 1998 promoted as a Sr. Sales Supervisor for Central Uttar Pradesh Based at
Allahabad. For Allahabad, Fatehpur, Pratapgarh & Sultangunj district.
Year 2000 promoted as a Sales Officer based at Kanpur. for Kanpur Allahabad
Unnao,Pratapgarh,Sultangunj district.
Launched various new products (like new Dura Ultra, Victor plus & Wilkinson Premium etc)
every month and placed it successfully in the market place.
CTC : 10.00 LPA
Take Home : 73K
ACADEMIC CREDENTIALS
Graduate from University of Allahabad – 1989 in Political Science.
Post Graduate from University of Allahabad -1991 in Political Science.
IT SKILL
Professional Diploma in Software Technology & System Management from Allahabad
Polytechnic
Personal Details
FATHER’S NAME : Sri A.B. Das
DATE OF BIRTH : 28th
Nov. 1969
MARITAL STATUS : Married
