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Value proposition

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Value proposition

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Value proposition

  1. 1. VALUE PROPOSITION DESCRIBETHEIDEA’SFEATURESANDBENEFITS;ENSUREA STRONGMATCH WITHTHE ORIGINALPROBLEMANDTHEUSER’SNEEDS 1
  2. 2. ESSENCE POINTERS VALUE PROPOSITION Describe the idea’s features and benefits; ensure a strong match with the original problem and the user’s needs Describe your product/service’s essential characteristics in detail: Product/service name Features: what are the key elements of the concept? Benefits: what is in it for the user? Experience: how does it feel for the user to use your product? Edge: what makes it a much better solution than similar offerings? Describe your user in detail: User portrait: who is the user, some details Problem: which problem are we solving for the user? Needs: what are the user’s underlying needs on this issue” Dream: what is the user’s ideal outcome/solution? Work-arounds: what imperfect solutions does the user have in absence of your product/solution? Ensure a strong match between the two sides; fixe it where the match is not good enough 2
  3. 3. SAMPLEOUTPUT USER VALUE PROPOSITION Product/service: … Problem Needs Dream Work- arounds Features Benefits Experienc e Edges User: …

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