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Story boarding

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Story boarding

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Story boarding

  1. 1. STORYBOARDING TAKEUSERSTHROUGHTHE STORYFORFEEDBACKANDCONCEPT IMPROVEMENT 1
  2. 2. WHEN NEEDED RATIONALE STORY BOARDING Works for a concept that is abstract or intangible (an experience, a service) Helps to break down the user experience/service in evocative ‘moments’ of truth’ Allows for testing and failing rapidly and cheaply in a safe and fun setting I want to leave it open to interpretation I want to sketch the main passages I want direct feedback 2
  3. 3. ESSENCE POINTERS STORY BOARDING Take users through the story for feedback and concept improvement Create a narrative around the concept, e.g. the user journey or user experience. Select 6 evocative ‘moments of truth’ in this narrative to sketch in screens Listen, don’t talk. Invite users to talk you through the narrative, interpreting your sketches of the experience Solicit feedback and capture it on the 2x2 Feedback Capture Grid: plusses, minuses, questions, ideas Leverage feedback into an improved version; iterate a few times for continuous improvementSource of Inspiration: IDEO method cards; Stanford d-school 3

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