Brighttide VP Canvas

1. Value Proposition Canvas
Presenter
PRESENTER TITLE
Date

2. A value proposition canvas is a tool that is used to explore
the advantages an idea provides to the customer.
Value Proposition Canvas: Definition
2

3. Products & Services
Gain Creators Pain Relievers
Customer Jobs
Gains Pains
Value Proposition Canvas: Template
Source: Strategyzer.com
3

4. Products & Services
Gain Creators Pain Relievers
Customer Jobs
Gains Pains
 What products and services provide value for your customers?  What activities are your customer segments trying to get done?
 How do your products and
services create customer
gains?
 How do your products and
services alleviate customer
pains?
 What benefits do your
customers expect or want
when completing activities?
 What difficulties do your
customers experience when
completing activities?
Value Proposition Canvas: Key Considerations
Source: Strategyzer.com
4

5. Products & Services
Gain Creators Pain Relievers
Customer Jobs
Gains Pains
 Book
 Online course
 Other online tools
 Mobile app
 Improve skill set and advance career
 Communicate ideas well
 Make decisions with confidence
 Find, learn, and apply methods
 Show colleagues, boss, and clients
 Enables practice and skills
assessment
 Learn with peers
 Step-by-step instructions
 Access to advanced material
 Helps understand what works
 Brief and clear content
 Engaging online content
 Visual format
 Integrate with other methods
 Clear indicators to track
progress
 Connect with others
 Increases collaboration
 Easy to understand
 Leads to results
 Lack of time
 Wasting time with things that
don’t work
 No clear path to applying
methods
 Too much theory
Value Proposition Canvas: Example
Source: Strategyzer.com
5

6. +1 415-814-1387
sales@brightidea.com
www.brightidea.com