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User portrait

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User portrait

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User portrait

  1. 1. USERPORTRAIT BRINGTHE USERTOLIFE BYCOMPOSING A SEMI-FICTIONALCHARACTER EMBODYINGTHE VITALUSERTRAITS 1
  2. 2. WHEN NEEDED RATIONALE USER PORTRAIT Is a tangible way to synthesize user clues Creates a common understanding who the user is, makes him/her explicit and memorable Helps the team to become personal about the user, propelling them to make an individual persona’s life better ‘The user’, I want to have his/her vivid portrait I want to bring together all I learned about the user I want to help a real persona 2
  3. 3. ESSENCE POINTERS USER PORTRAIT Bring the user to life by composing a semi-fictional character embodying the vital user traits Identify the user features/traits common across all users from prior Sensing work E.g., Amsterdam visitor, mid 30s, 2 kids, constantly in a hurry, doesn’t speak the language, aware of his carbon footprint Add captivating user features/traits not necessarily shared by all users, yet are interesting hooks E.g., Karl from Munich only eats raw food, updates Facebook every day, brings his dog Max Create a persona or select an icon who embodies the most vital and intriguing features/traits E.g. Sebastian Vettel, German, always in the fast lane, frequent flyer Paint a portrait with images and a narrativeSource of Inspiration: IDEO method cards; Stanford d-school 3

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