Welcome to the sixth episode of Digital Trends. Find out the latest digital trends that both brands and consumers are currently engaging. Here is the layout, * Christmas Ads * Trending Hashtags * Topical Trends * Tech Trends * Marketing Trends

1. Digital Trends
16th November, 2020

2. Background
Digital Trends
This document records the latest
digital trends that both brands and
consumers are currently engaging.
Below is the layout,
● Christmas Ads
● Trending Hashtags
● Topical Trends
● Tech Trends
● Marketing Trends

3. Sources for this report are:
● Trendhunter
● Twitter
● GetDayTrends
● AdAge
● Pulse NG

4. Christmas Ads

5. Marcy’s Holiday
Commercial
Holiday in Dad’s shoes.
A daughter takes an
unexpected journey in
finding the perfect gift for
her dad this holiday
season. The lesson in the
end? This year, the real
gift is the thought you
put into it.

6. DICK’S Sporting Goods
presents
Night at the Distribution
Center
Mitt is on a mission.
Hoodie is here to help.
But Paddle plays by its
own rules. See the whole
gang of gifts work
together to deliver a
holiday surprise.

7. Capital One Shopping
Holiday - Late Night
Capital One Shopping is
a free browser extension
that automatically
applies coupon codes at
checkout and lets
customers know when
prices drop on products
they've viewed and
purchased.

8. Trending Hashtags

9. Trending Hashtags
Most Tweeted
This snapshot shows the
most tweeted hashtag
globally in the past 24 hours.
Countries of the world are
rising to speak up against
police brutality, Citizens of
Peru have also joined this
cause.
#PeruvianLivesMatter is a
social activism against the
abuse of power by cops on
innocent civilians.

10. Trending Hashtags-
Most Tweeted
This snapshot shows the
most tweeted hashtag in the
past 7 days, globally.
#CagayanNeedsHelp tops
this list. The Cagayan
community was washed
flooded by Typhoon Ulysses.
The hashtag was a call for
people to donate to help the
community and the survivors.

11. Trending Hashtags -
Longest Trending
This snapshot records the
longest trending hashtags in
the last 24 hours, globally.
#TheCrown is a drama
series on political rivalries
and relationships behind
Queen Elizabeth II’s reign.
Season 4 of this series
dropped on 15th of
November on Netflix.
Thereby raising
conversations amongst fans.

12. Trending Hashtags
- Longest Trending
This snapshot records the
longest trending hashtags in
the past 7 days, globally.
#Turkishgp is 2020 Turkish
Grand Prix, which takes place
over 58 laps of the
5.338-kilometre Intercity
Istanbul Park circuit on
Sunday, November 15.
This race was won by Lewis
Hamilton securing a
record-equalling seventh title

13. Topical Trends

14. #HeartBreak
Heartbreak was the topic of
the week on social media
platforms, with users
sharing their experiences
and response to heartbreak
patterns.
Notable figures like Denola
Grey, FK Abudu, Ozzy
Etomi, and many others
joined the conversation as
well.

15. Davido - A Better Time
Davido released his album
titled A Better Time. The
album art shows the face of
his son, Ifeanyi for the first
time. The title and the art are
based on a perception of
improvement and
advancement in his music
career.
The album features Nicki
Minaj, Tiwa Savage, Chris
Brown, Young Thug,
Mayorkun, Sauti Sol and many
other prominent artists.

16. Tech Trends

17. AfterShokz
The AfterShokz OpenComm bone
conduction headset is a high-quality
piece of equipment for professionals that
will enable them to maintain their
workflow when at the office or working
from home.
The headset features 7th generation bone
conduction technology inside that will
provide users with a way to maintain
connectivity with the audio, while also
keeping their ears open. This will help
them to maintain all-day comfort, while the
battery within will deliver 16 hours of talk
time on a single charge to make them
ideal for taking calls.

18. RIMOWA
The RIMOWA iPhone 12 case collection
is a new range of accessories for users
of the namesake smartphone that will
provide them with a stylish way to keep
the device protected from damage.
The cases are crafted from a shockproof
TPU material that works to offer
advanced protection from bumps and
scrapes, while also enhancing grip and
comfort for the user. Users can choose
between finishes made from aluminum
or polycarbonate to further enhance the
style aesthetic of the cases.

19. Elon Mask
The conceptual 'Elon Mask' is an
adaptable face covering designed by
LeaseFetcher as a tongue-in-cheek
product that would work to provide
effective and convenient protection.
The conceptual 'Elon Mask' has a HEPA
filter within that will deliver better
filtration than N95 masks and is also
built with a microphone as well as bone
conduction headphones to let users
take calls or listen to music.

20. Marketing Trends

21. Burberry
Burberry's 'Singin' in the Rain' ad is a love
letter to the grey weather and gritty streets
of London, perfectly encapsulating the
energy of the city by recreating the iconic
dance sequence from the 1952 American
musical, Singin' in the Rain.
According to a statement from Megaforce,
“The founder, Thomas Burberry, created
innovative weatherproof clothing that was
used by polar explorers, which gave us this
idea of a story that saw its characters
braving the elements with ease,”

22. Starbucks
Starbucks puts its customers in the holiday
season color-changing mugs. This
particular drinking vessel will transform
from green to red when warm liquid has
been poured inside. The benefits to this
could be two-fold. The first being the
aesthetic enjoyment and the novelty of
watching the cup undergo this
transformation, and the second being the
functionality of knowing when a liquid is
warm enough to drink.
In addition to this, the holiday line includes
other items, like glittery mugs, candy cane
cups, reusable straws, and more.

23. Thank You