This is the fifth episode of Digital Trends. Here are the highlights, 1. Brands and the US Presidential Elections 2. Trending Hashtags 3. Topical Trends 4. Tech Trends 5. Marketing Trends

1. Digital Trends
9th November, 2020

2. Background
Digital Trends
This document records the latest
digital trends that both brands and
consumers are currently engaging.
Below is the layout,
● Brands and the US Presidential
Elections
● Trending Hashtags
● Topical Trends
● Tech Trends
● Marketing Trends

3. Sources for this report are:
● Trendhunter
● Twitter
● GetDayTrends
● AdAge

4. Brands Reaction and the US
Presidential Elections

5. Brands and the US Presidential Elections
Major brands lowered ad spending in the
past week to stay out of the national
political conversation due to varying
customer responses. Calm app got
plaudits for sponsoring CNN’s Election
night coverage while Gap was hounded for
tweeting a message of unity.
Post-election, brands are being careful
with their messages with majority focusing
on celebrating Harris’ historic win or
messages of unity, rather than celebrating
a win for the Democratic party.

6. Ben & Jerry’s
Ben & Jerry’s an ice cream brand, is
popularly known for taking positions on
social and justice issues like Black Lives
Matter. The brand shared a blog post to its
social media followers on Saturday,
congratulating Americans on the historic
voter turnout, encouraging them to
continue to support the causes they care
about, and calling on Joe Biden and
Kamala Harris to create “a new, more just
and equitable normal.”

7. Bumble
Bumble is a dating app. In their
reaction to the Presidential results
they deployed a post across their
social media platforms with the
caption,
“It’s about damn time. Welcome
@Kamalaharris”

8. MTV
The TV channel
encouraged young
people to continue to
show up like they did
with this election.

9. Seventh Generation
The eco-friendly
cleaning products
company shared a
collage of people voting
and thanked everyone
for doing so, declaring,
“Future generations will
remember.”

10. R/GA
R/GA, a New
York-based agency had
a dig at Trump.

11. Trending Hashtags

12. Trending Hashtags
Most Tweeted
This snapshot shows the
most tweeted hashtag
globally in the past 24 hours.
#BidenHarris2020 and
#PreisdentElectJoe are 2nd
and 7th on this list.
These hashtags represents
the victory of Joe Biden and
Kamala Harris as the 46th
President and first female,
first black, first South Asian
Vice President of US.

13. Trending Hashtags-
Most Tweeted
This snapshot shows the
most tweeted hashtag in the
past 7 days, globally.
#Election2020,
#Elections2020 and
#ElectionDay
These hashtags were about
the US Presidential elections.

14. Trending Hashtags -
Longest Trending
This snapshot records the
longest trending hashtags in
the last 24 hours, globally.
#Susa (#Shusa) represents
the liberation of Susa by the
Azerbaijani army from
Armenian occupiers.

15. Trending Hashtags
- Longest Trending
This snapshot records the
longest trending hashtags in
the past 7 days, globally.
#Election2020 and
#BidenHarris2020 represent
the US Presidential elections
and the victory of Joe Biden
and Kamala Harris as the
winners and elects.

16. Topical Trends

17. #Arsenal
Arsenal played against
Aston Villa on Sunday,
8th November, 2020
and lost 0-3.
“It's the first time that
I've felt that we
performed really under
our standards and what
we are trying to set at
this football club. It's
unacceptable." Strong
words from the boss.

18. #JoorPartyOnlineSeries
DJ KayWise hosts a concerts
every year using #JoorConcert.
However due to the pandemic the
event has been moved online
under #JoorPartyOnlineSeries
using IG live.
The hashtag
#JoorPartyOnlineSeries was used
by DJ KayWise and his Twitter
audience to raise publicity for the
IG live session. The hashtag was
also used to track those who
needed money for data.

19. #Citation
Citation directed by Kunle
Afolayan, a Netflix film, started
showing on Friday 6th November
2o2o.
The movie starred Temi Otedola,
who is the lead actress. The movie
served as her first acting debut.
Also in the movie were notable
figures like, Joke Silva, Gabriel
Afolayan, Ibukun Awosika, Ini Edo
and many others.

20. Laycon
Laycon BBN winner 2020,
clocked 27.
Top Celebrities and influencers
were in attendance for his
birthday party. A notable figure
was Folorunsho Alakija, the
richest woman in Nigeria.
The Star got a Mercedes Benz
E350, a studio and many more
from fans and Celebrities.

21. #Southampton FC
Southampton FC,
played against
NewCastle 2-0.
The FC used social
listening to celebrate
their victory and also
shade the President
Trump.
They hinted that the
Premier League should
stop the games and
declare them winners,
since they were leading
the chat.

22. Tech Trends

23. The Sunlife - Infrared Body Temperature Scanner
The Sunlife infrared body temperature scanner is an
intuitive piece of technology placement at reception areas
or entryways to businesses that will provide visitors with a
place to be welcomed before entering. The system
features a non-contact design that will use face
recognition technology to automatically detect when a
person approaches it before starting the scanning process.
The system will then take their temperature and log their
face in the database, which has enough space for 10,000
faces to be stored.
The Sunlife infrared body temperature scanner also
features a built-in automatic hand sanitizer system to
provide visitors with a portion of sanitizer before entering.
This could help to make reception areas feel less cluttered
and more organized as businesses adapt to the new
normal.

24. Sherpa Tours - AR Avatar Guide
It can be comforting to be introduced to a new place by
someone who is familiar with an area and Sherpa Tours
equips travelers with their very own augmented reality
guide. The walking tours led by an AR avatar guide are
offered in dozens of cities around the world. The walking
tours, which range from one to three hours in length, give
people people the chance to go at their own pace,
especially if they want to make a stop for sightseeing or a
meal.
At a time when most people are still only able to dream
about traveling for pleasure, Sherpa Tours also gives app
users the ability to take remote tours from the comfort of
their very own homes.

25. Marketing Trends

26. Krispy Kreme - Election Day Promo
Krispy Kreme announced a new Election Day
promotion that will offer free Original Glazed
Doughnuts to patrons for one day only. The
promotion only requires consumers to stop by their
local US shop on Tuesday, November 3rd to pick up
a free doughnut without having to make any
purchase. The free doughnut can be obtained
without the need for proof of voting to offer every
patron a chance to enjoy the complimentary treat.
Krispy Kreme will also be making free 'I Voted'
stickers available at locations while supplies last on
Election Day alongside the free Original Glazed
Doughnut promotion. The promotion is sure to be a
hit amongst patrons looking to enjoy a
complimentary treat.

27. Kruidvat
In an effort to better its customer experience,
drugstore retailer Kruidvat is introducing
self-checkouts in 1,200 of its European locations.
Limiting face-to-face interaction is one of the
most important things consumers can do on an
individual level to slow the spread of COVID-19.
Kruidvat understands this, and aims to
modernize the interior of its stores to help
shoppers have a more comfortable in-store
experience. In order to continue the POS
evolution, the drugstore retailer partnered with
NCR, a retail technology solutions company.

28. Thank You