This is the 15th Episode of the Digital Trends.
This episode looks into major Ads by Brands during the 2021 Super Bowl Game. We also take a look at peculiar hair product mix up on Twitter.
2. Background
Digital Trends
This document records the latest
digital trends that both brands and
consumers are currently engaging.
Below is the layout,
● Super Bowl & Brands (Part 2)
● Topical Trends
5. The Super Bowl is the annual championship game of the National Football League (NFL). Since 2004, the
game has been played on the first Sunday in February.
Why is it such a big deal?
● The Super Bowl is the second-largest day for U.S. food consumption, after Thanksgiving Day.
● The Super Bowl has frequently been the most-watched American television broadcast of the year;
the seven most-watched broadcasts in American television history are Super Bowls.
● In 2015, Super Bowl XLIX became the most-watched American television program in history with an
audience of 114.4 million viewers, the fifth time in six years that the game had set a record.
● The Super Bowl is also among the most-watched sporting events in the world, and is second only
to the UEFA Champions League final as the most watched annual sporting event worldwide.
As a result,
● Commercial airtime during the Super Bowl broadcast is the most expensive of the year because of
the high viewership. This leads to companies regularly developing their most expensive
advertisements for this broadcast.
● Also, note worthy is the fact that watching and discussing the broadcast's commercials has
become a significant aspect of the event.
Background
6. Amazon’s Sexy Alexa
Michael B. Jordan is the Alexa of
our dreams in this Amazon ad.
This is definitely the star of the
show, as consumers have been
given a major reason to use Alexa
on a daily basis.
7. Squarespace - Dolly Parton Works “5 to 9”
Directed by Oscar winner Damien
Chazelle, this ad for Squarespace
encourages entrepreneurs to
pursue their passions “5 to 9,”
flipping the script on Dolly Parton’s
classic hit.
8. Rockstar Energy -Lil Baby
Rapper Lil Baby encourages
hustlers to follow their dreams in
this Rockstar Energy ad.
9. Cheetos - It Wasn’t Me
Ashton Kutcher musically accuses
his wife, Mila Kunis, of stealing the
Cheetos Crunch Pop Mix, while
Shaggy defends her by belting out
his 2000 hit “It Wasn’t Me.”
10. Frito-Lay - Twas the Night Before Super Bowl
Featuring an all-star NFL cast, this
Frito-Lay spot, narrated by
Marshawn Lynch, tells the story of
the “Night Before Super Bowl” —
including a re-creation of “the
Immaculate Reception” with Terry
Bradshaw, and the Manning
brothers, in matching sleepwear,
getting a scolding from their father.
11. M&M
M&M’s positions itself as a gift to be
given to accompany an apology.
We see an assortment of repentant
gift-givers who (supposedly) regret
their actions.
12. Doritos
Matthew McConaughey is
#FlatMatthew—a paper-thin,
two-dimensional version of
himself—in Doritos’ 60-second
Super Bowl spot. “Lately I just
haven’t been feeling quite like
myself,”
13. General Motors - GM
In GM’s epic, 90-second spot, Will Ferrell
is enraged about the fact that “Norway
sells way more electric cars per capita
than the U.S.”— so he decides to enlist
Kenan Thompson and Awkwafina to head
over to Northern Europe for a
confrontation of some sort with
unsuspecting Norwegians. “With GM’s
new Ultium battery,” he says, “we’re going
to crush those lugers. Crush them!”
14. Indeed
Indeed’s Super Bowl ads shows the
diversity in job seekers.
The Ad is supported with Texts like -
“We help get jobs” “We help the
ones starting out get jobs,” “We help
the ones starting over get jobs,” “We
help the ones thinking about today
get jobs,” and many more.
15. Mountain Dew
In its Super Bowl commercial,
PepsiCo’s Mtn Dew (Mountain Dew)
deploys John Cena to invite you to
count all the bottles of Mtn Dew
Major Melon on view across the
spot’s 30 seconds for a chance to
win $1 million.
16. Toyota
In a poetic, gorgeously filmed
60-second vignette, Toyota tells
how Paralympian Jessica Long came
to be adopted from a Siberian
orphanage by an American couple.
17. Rocket Mortgage
In this Ad featuring Tracy Morgan,
Rocket Mortgage says, when it
comes to home financing, "pretty
sure" isn't sure enough… Certain is
better.
18. T-Mobile
RockStar 5G
During a family game of football,
Anthony Anderson’s mama calls for
some help from football tight end
Travis Kelce to help Team Mama win
the game. Don’t trust your family
drama to just any network
20. #GorillaGlueGirl
This hashtag is a response to conversations
about a Black American Lady on TikTok,
who mistook a hair gel for a permanent
glue.
She posted a video on her TikTok page and
the conversation was brought to Twitter. The
lady was having troubles removing the glue
from her hair weeks after she applied it on
her hair.
The Glue brand - Gorilla Spray Adhesive,
responded to her letting her know a couple
of ways she could try to remove the glue
from her hair.
21. #GorillaGlueGirl
This is obviously a case of mix ups, though
both Gorilla Snot and Gorilla Spray adhesive
have similar names but their packaging is
slightly different,
Though this has given publicity to both
brands, Twitter audience are pushing that one
of the brands change their packaging or
name. Some say the Glue brand should state
on its packaging that it should not be used on
hair.
