- The Super Bowl is the annual championship game of the NFL that is held on the first Sunday of February and is a major event for television viewership and advertising. Companies spend heavily on commercials during the game's broadcast due to the large audience. - This year's Super Bowl commercials included ads from brands like Pringles, Tide, Budweiser, Bud Light, and Michelob Ultra that used various creative approaches. - Current digital trends include the hashtag #BoobyTrapAfrica from a Nigerian actor on Twitter, Elon Musk expressing support for Bitcoin, and new apps like LEGO's Vidiyo and DocNow. - Marketing trends feature Klarna UK challenging stereotypes

1. Digital Trends
1st February, 2021

2. Background
Digital Trends
This document records the latest
digital trends that both brands and
consumers are currently engaging.
Below is the layout,
● Super Bowl & Brands
● Topical Trends
● Tech Trends
● Marketing Trends

3. Sources for this report are:
● AdAge
● Twitter
● TrendHunter
● Daily Post
● Wikipedia

4. Super Bowl & Brands

5. The Super Bowl is the annual championship game of the National Football League (NFL). Since 2004, the
game has been played on the first Sunday in February.
Why is it such a big deal?
● The Super Bowl is the second-largest day for U.S. food consumption, after Thanksgiving Day.
● The Super Bowl has frequently been the most-watched American television broadcast of the year;
the seven most-watched broadcasts in American television history are Super Bowls.
● In 2015, Super Bowl XLIX became the most-watched American television program in history with an
audience of 114.4 million viewers, the fifth time in six years that the game had set a record.
● The Super Bowl is also among the most-watched sporting events in the world, and is second only
to the UEFA Champions League final as the most watched annual sporting event worldwide.
As a result,
● Commercial airtime during the Super Bowl broadcast is the most expensive of the year because of
the high viewership. This leads to companies regularly developing their most expensive
advertisements for this broadcast.
● Also, note worthy is the fact that watching and discussing the broadcast's commercials has
become a significant aspect of the event.
Background

6. Pringles
Pringles got a case of space fever
with a story about returning
astronauts left afloat at sea because
mission control was too busy stacking
chips to rescue them.

7. Tide
Tide laundry detergent lingered
over all the ways a hoodie
emblazoned with Seinfeld actor
Jason Alexander's face got dirty.
Yes, it's as weird as it sounds. This is
an early contender for oddest ad of
the game.

8. Anheuser-Busch -
Budweiser
Anheuser-Busch, parent company
of Budweiser, said in a statement it
would forego the brand's in-game
air-time and instead put the funds
toward public awareness and
education for COVID-19 vaccination
efforts.

9. Bud Light Seltzer
Lemonade
Bud Light, the low-cal beer brand
went in for a humorous look at how
terrible 2020 was with a lemon-filled
ad for its hard seltzer lemonade.
When life gives you lemons, make a
commercial out of it.

10. Michelob Ultra
Michelob Ultra delivered a
thoughtful reflection on the
nature of happiness set to the
tune of Lou Reed's Walk on
the Wild Side. Sports
superstars including Peyton
Manning and Serena
Williams put in appearances.

11. Coors Light
Honorable mention: Coors Light
won't run a Super Bowl ad during the
game, but will instead do a wild end
run by launching its Big Game
Commercial of Your Dreams campaign
to encourage people to dream about
its beer instead.
It enlisted a psychologist to help
develop a video that could possibly
trigger nighttime visions of Coors
Light.

12. Topical Trends

13. #BoobyTrapAfrica
Nollywood Actor, Odunlade Adekola,
went on Twitter this morning asking his
Twitter audience to state how 50k can
help them.
Replies to this Tweet will be tracked to
with the #BoobyTrapAfrica.
The idea behind this hashtag remains
a mystery… It leaves us wondering if
this will be a campaign for a movie or a
brand.

14. #ElonMusk #Bitcoin
Billionaire Elon Musk said on Monday bitcoin was “on the
verge” of being more widely accepted among investors as he
expressed his support for the cryptocurrency in a chat on social
media app Clubhouse that drew thousands of listeners.
The comments followed his use of the “#bitcoin” tag on his
Twitter profile on Friday, which pushed the cryptocurrency up
14%.
Musk, CEO of Tesla Inc, is known for making comments on
Twitter that move markets and he acknowledged this during
his debut on the invitation-only app Clubhouse.
On the wide-ranging chat Musk discussed memes, Mars, his
companies, and vaccines, among other topics. He also
interviewed Vladimir Tenev, co-founder of online stock broker
app Robinhood, which is under fire for blocking retail investors
from purchasing GameStop stock.

15. Tech Trends

16. LEGO Vidiyo
LEGO Vidiyo is an augmented app that's launching
in the spring and it gives kids the chance to direct,
produce and star in their very own music videos.
Created by LEGO and Universal Music Group, the
app gives users access to tracks from UMG artists
like Taylor Swift, Rihanna and Adele.
With the Vidiyo app, kids can choose a song,
assemble a band and add LEGO characters to
appear alongside them in augmented reality. By
scanning BeatBits, users can unlock special effects
and sounds to enhance their creations. Some of the
effects that can be unlocked include mouse voices,
saxophone solos, confetti showers and X-ray vision.
To help kids create shareable content, 60-second
music videos can be neatly trimmed into five- to
20-second clips.

17. DocNow
DocNow is an innovative and high-tech doctor app that
uses the wonders of AI technology to make it easier
than ever for patients to quickly and easily find doctors.
From a patient point of view, this doctor app is a
godsend because it makes it possible to find
practitioners in their preferred catchment area, view
reviews and make appointments from the convenient
comfort of their own phone. This free app also includes
features such as a map locator and contact information.
For medical practitioners, DocNow offers the advantage
of being able to help them save money by taking care
of management matters such as appointments and
cancellations, advertising their services to potential
patients and offering all of the above without charging
any booking fees.

18. Marketing Trends

19. Klarna UK
Klarna UK has launched a new campaign to
challenge the stereotype that “millennials
are useless with money” as the debate over
payment services intensifies.
In December, the Committee of Advertising
Practice (CAP) published guidance for the
promotion of ‘delayed payment’ services
such as Klarna, requiring advertisers to
ensure customers understand this is a form
of credit.

20. Klarna UK
Klarna is now rolling out a
range of billboards which
address this new regulation,
stating: “Let’s make regulation
fit for today. Consumers want
to bank, pay and shop in
innovative and new ways. And
we want what’s best for them.”

21. Thank You